Joop Womenswear AW 20/21

Joop Womenswear AW 20/21




The lifestyle brand JOOP! reported yet another significant double-digit increase in sales in the first quarter of 2019. After the successful development of the JOOP! Menswear and the reintroduction of the casual line JOOP! JEANS, we are now seeing the launch of JOOP! Women.


“We feel the desirability of the label among end consumers and the trust of retailers in the JOOP! brand.

This is why the launch of JOOP! Women now for the natural further development of the brand. We see enormous growth potential here. The new collection is eagerly awaited and our retail partners have already shown keen interest,” says Thorsten Stiebing, the Managing Brand Director


JOOP! Women will present a new sexiness based on the brand’s DNA: feminine, urban and self-confident with a clear focus on high quality. The forerunners of this can already be seen in JOOP! Bags, which are among the most successful models on the market. In addition, JOOP! Jewellery and JOOP! Watches were successfully launched this year, and JOOP! Bodywear will follow in Fall 2019. The launch of JOOPI Women is planned for autumn / winter 2020/21 and will be accompanied by extensive marketing measures.


Anke Ratzsch will be the Brand Director of the JOOP! Womenswear from fall / winter 2020. She is not new to The Holy Fashion Group: after several management positions at internationally known premium Brands like Hugo Boss and Akris, Ratzch worked as a brand director for windsor since 2014. “With Anke Ratzsch, I am convinced JOOP! will be able to win women. With  her many years of successful sales and management work, Ms Ratzsch not only brings experience but also foresight necessary to make JOOP! an international lifestyle brand. The successor for the sales management at windsor women has already been arranged and the new structure will be announced in a timely manner”, says Marcel Braun, CEO of the Holy Fashion Group. In the course of the realignment at JOOP! Women, the design team will also be reorganized. The first focus is on premium wholesale in the D / A / CH market as well as international trade, and JOOP! Women is also sold through its own stores and through the JOOP! Online shop.