Fashion for Good has just opened its brand new Fashion for Good Experience in Amsterdam. The Experience is an interactive technology-driven museum focusing on sustainable and circular fashion and innovation. The museum aims to change the hearts and minds of visitors by helping them discover the stories behind their clothes, learn how they can take action and explore how they can have an impact on both an industry and international level. The museum challenges guests to not only appreciate the aesthetics of fashion, but to actively contribute to making fashion good. Through a digital and personalised journey, visitors can learn about the history of good fashion, discover more sustainable products and explore future fashion innovations.
One of the key exhibits in the museum is an Innovation Lounge where guests can discover over 50 amazing innovators who are about to disrupt the fashion industry. This space answers questions like: How is biodegradable glitter made? Can a dress be made from mushroom roots? How can blockchain technology make the garment production process more transparent?