Kering is making a commitment that the group’s Houses will only hire models aged over 18 to represent adults at their fashion shows and photo sessions, as of 2020 (fall-winter 2020/2021 fashion shows).
“As a global Luxury group, we are conscious of the influence exerted on younger generations in particular by the images produced by our Houses. We believe that we have a responsibility to put forward the best possible practices in the Luxury sector and we hope to create a movement that will encourage others to follow suit,” declared François-Henri Pinault, Chairman and Chief Executive Officer of Kering.
The charter on the working relations and well-being of models drawn up by Kering and LVMH in 2017 has already led to progress in the Luxury sector, notably by introducing a minimum age of 16 for models. This new step signals further progress in Kering’s continued commitment to women.
“In our view, the physiological and psychological maturity of models aged over 18 seems more appropriate to the rhythm and demands that are involved in this profession. We are also aware of the role-model element that images produced by our Houses can represent for certain groups of people,” declared Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs at Kering.