Kering and all its Houses are participating in the China International Import Expo (CIIE) for the second consecutive year, presenting its corporate signature “Empowering Imagination” and strategic vision of “Modern Luxury”, as well as profiling its important work in the world of biodiversity.
“In attending the CIIE this year, we appreciate and value this important opportunity to present Kering’s vision for the ongoing evolution of the luxury industry, and the role it can play in helping ensure a sustainable future. Moreover, we hope to expand our partnership with our business partners and stakeholders in China to further craft tomorrow’s Luxury together,” said Cai Jinqing, President of Kering Greater China.
“Taking an evolutionary approach to the design initiated in 2019, Buro Ole Scheeren delivers the latest iteration of an immersive and distinctive environment for this year’s Kering pavilion at the China International Import Expo (CIIE) 2020. In keeping with Kering’s commitment to environmental stewardship, Buro Ole Scheeren’s semi-modular design has been refreshed, reshuffled and redeployed. The pavilion reuses 66% of the overall material weight. Consisting of a series of rose-hued display cubes, prismatic vitrines, multimedia installations and iconic works of fashion from the Kering brands, this year’s pavilion is an imaginative statement on sustainability with style.” Ole Scheeren, Principal of Buro Ole Scheeren remarked.