Assocalzaturifici and EMI are launching two events in CIS countries: “La Moda Italiana@Almaty” in Kazakhstan, March 5 through 7, and “La Moda Italiana@Kiev” in Ukraine, March 11 and 12. The two events are based on the successful formula of “Shoes from Italy”, a footwear event Assocalzaturifici organised in Kazakhstan and Ukraine for more than a decade, expanded to include the entire fashion industry and present the retail market with a single event offering an all-Italian “total look”.
The support of ITA Agency with the promotion of the initiative among footwear dealers and the practical assistance of ITA Almaty and ITA Kiev in on-site organisation complete the infrastructure of this important event for the fashion industry
“The Kazakh market has not yet overcome the financial difficulties resulting from Russia’s economic crisis,” says Marino Fabiani, Assocalzaturifici adviser responsible for business in the CIS area. “The banking system is experiencing difficulty, and the currency, the tenge, is still weak compared to the euro and the dollar. This makes life harder for our clients, and consumer demand is not high either. Yet the figures for the first ten months of last year suggest a partial upswing in the volume of Italian exports to the country. After all, Kazakhstan is the second largest market in the CIS area, and above all it demonstrates a strong interest in quality Italian footwear, which its high-spending clientèle are not ready to give up”.