Messe Frankfurt has joined forces with fashion industry veterans Arnold and Bruce Zimberg to launch Boulevard Prêt-à-Sale, a first-of-its-kind trade show, which will offer global retailers the opportunity to meet with brand-name apparel, accessory, and footwear companies all on one platform. Dedicated to showcasing value and off-price merchandise for the better market, Boulevard Prêt-à-Sale will be held twice a year in New York City. The first show, scheduled for March 2017 will focus solely on menswear merchandise. In October, the show will feature both menswear and womenswear together, an industry first.
Created with an eye on the present and future state of retail sales, Boulevard Prêt-à-Sale will aim to redefine the wholesale and retail experience and value sales for both brands and retailers. The show will serve as an international business platform, where the largest US and international better value price buyers can meet and network with prominent apparel companies in a welcoming and stylish environment.
Boulevard Prêt-à-Sale will be the newest addition to Messe Frankfurt’s global portfolio of textile trade shows under the established Texpertise network, which currently includes 50 trade shows around the world, over 19,000 exhibitors and half of a million international visitors annually. Boulevard Prêt-à-Sale will also expand Messe Frankfurt’s New York City show offering, which currently includes Texworld USA, Apparel Sourcing USA and Home Textiles Sourcing Expo, to 4 unique concepts and 7 total shows each year.
The first edition will take place at the Jacob Javits Convention Center’s River Pavilion, the 4th level exhibition hall boasting over 45,000 square feet, abundant natural light and sweeping views of the Hudson River. Boulevard Prêt-à-Sale’s event layout and ambience will capture the energy of downtown New York City, with impactful visuals and a modern booth design in which merchandise will be the focus.