Levi’s has opened a new store in Stuttgart at Königstrasse 29 on November 5, 2020. The highlight of the store, which is designed in the Levi’s Indigo style, is the Levi’s Tailor Shop, where customers can expertly personalize their Levi’s looks and upgrade old favourite denim pieces using a special upcycling method.
The Indigo elements are reflected throughout the entire store – from the translucent exterior façade to the 215.7 square meter sales area. The indigo design gives the Levi’s store a modern look. Personalization options in the Tailor Shop include embroidery, pins, self-selected color gradients, graphics, text and position, and various hems. With the upcycling method, our Levi’s Tailor helps to turn old denim pieces into something completely new and recycle them only when they are no longer needed. This extends the life of the styles and minimises the impact on the environment.
The current Levi’s collection is inspired by California’s lifestyle and covers a broad spectrum of the latest fashion trends. In addition to the timeless Levi’s icons – the 501 Original Jeans, Western Shirts and Trucker Jackets – you will find trend pieces, Levi’s Loose Fits, sustainable and innovative materials, logo shirts and seasonal looks.