Magic Las Vegas – back to the rootsMagic Las Vegas – back to the rootsMagic Las Vegas – back to the rootsMagic Las Vegas – back to the roots

Magic Las Vegas – back to the roots

This year’s Magic Las Vegas is hosted in the Las Vegas Convention Center. Contrary to the past years, the iconic US menswear show will take place in the location they once were in many decades ago. The Convention Center is just South of the strip and easily reachable. Part of the show has been taken place there for some years and shuttles have been operating between the Mandalay Bay Hotel, where Project, The Tents and Project Woman was hosted, to the Convention Center, where Magic, as well as Sourcing, took place.

This year, all 12 Magic shows will be hosted under one roof, making them easier to access for buyers and cater for a more efficient experience overall.

Making its inaugural appearance since the recently announced initiative and ongoing partnership with the Council of Fashion Designers of America (CFDA), the CFDA X PROJECT initiative hosted a hand-selected group of menswear designers in Las Vegas that will live within the PROJECT N:OW community in the newly created section called N:OW LAB, a concept space that will rotate and evolve each season. Designed to showcase creativity, diversity, and highlight new perspectives, the area intended to challenge the status quo, inspire positivity and spark innovation.

PROJECT Las Vegas also marked the debut of a new brand showcase from its sister show PROJECT TOKYO within PROJECT’s N:OW neighborhood where Japanese fashion will be introduced in an unconventional way. Attendees will have the chance to meet some of Japan’s most influential designers who are new to the U.S fashion scene and are pushing the envelope of design & style through a mix of youth-driven aesthetic and progressive denim/workwear. Featured Designers include BONUM, Flutten, Graph Zero, Onemade, and SurReal.

WeAr is covering the show and hereby is supplying, as always, some impressions.