Magic unites shows with Project Women partnering with conscious fashion campaignMagic unites shows with Project Women partnering with conscious fashion campaignMagic unites shows with Project Women partnering with conscious fashion campaign

Magic unites shows with Project Women partnering with conscious fashion campaign

The bi-anual event Magic, by UBM, which takes the US fashion industry to Las Vegas has started with many visitors pouring in. Magic now combines multiple fashion trade shows under one roof. Asides the classic menswear collections in Project and (the more premium lines) in The Tents, one can also discover exciting womenswear lines from all over the world at Project Womens.

This season Project Womens partners with the Conscious Fashion Campaign supported by the United Nation Office for Partnership to drive sustainable development goals set by the United Nations. For this occasion, Project Womens has also published a special lookbook to raise awareness: “We are honored to continue leverage our platform and audience to propel the mission of the Conscious Fashion Campaign supported by the United Nations,” shares President of Womenswear, Danielle Licata. “We are proud to amplify this partnership with first-ever PROJECT WOMENS look book created by Egyptian-Australian dancer and content creator, Mimi El-Ashiry that features several Conscious Fashion labels as well as Australian labels in an exquisite setting.”

WeAr’s team is once again at the Magic shows and reports here live about the brands and booths.

Black Orchid creates a fresh wind in LA’s denim scene

LA based brand Chasor stays on top for tops

Scotch & Soda surprises with a cool booth

Johnny Was shows a very L.A. collection

L.A. based brand Rails shows its collection

Cool for dudes – Robert Graham also launched a womenswear collection last year

Project Womens has special decoration

Hats can also be found at Magic

…as can accessories and cool items for concept stores

Further impressions