Mavi, along with Orta Anadolu, have announced their continued advocacy to protect endangered sea turtles by supporting the Ecological Research Society’s (EKAD) Indigo Turtles project for 2016.
The Indigo Turtles project, which was launched in 2014 and saves nearly fifteen thousand hatchlings every year, aims to protect two species of sea turtles native to the Mediterranean, Caretta caretta and Chelonia mydas, each of which has navigated the earth for 110 million years. By helping sea turtles reach the sea, the Indigo Turtles project raises awareness of volunteering while making a difference. The project resounds not only in Turkey but also around the world.
Kicking off the second annual Indigo Turtle project, Mavi and Orta have introduced children’s T-shirts to their existing line of men’s and women’s T-shirts, encouraging support at a younger age. Every purchase of a Mavi Indigo Turtle T-shirt safeguards the lives of 10 baby sea turtles and makes a contribution to the Mediterranean basin.