MICAM closes 89th edition with a slight drop in attendance

MICAM closes 89th edition with a slight drop in attendance

The 89th edition of MICAM, the International Footwear Show promoted by Assocalzaturifici, came to a close whereby the trade-fair recorded a slight drop (-5%) in the numbers of visitors who, over the four-day event, were able to peruse the wide range of products exhibited by 1205 companies (628 Italian and 577 foreign).

As Siro Badon, Chair of MICAM and Assocalzaturifici, commented: “The contraction we expected was confirmed. We saw a drop in the number of Asian buyers and a slowdown in British visitors due to transport difficulties – caused, as far as the former are concerned, by the public health emergency and, as regards the latter, by the extreme weather conditions. There was also a slight decrease in German buyers who are going through a difficult economic period. A scenario which is counterbalanced by an increase in buyers from Russia and the CSI area thanks to the support of the Italian Trade Agency (ITA). We had a number of high-profile buyers and visitors who showed real interest in the innovative products presented by our exhibitors and, in particular, in the high-quality Italian collections”.

“The Italian fashion industry works increasingly in synergy, as a ‘system’, – stresses Tommaso Cancellara CEO of MICAM-, and the fact that, in the lead-up to Fashion Week, MICAM coincides with a number of other trade fairs provides foreign buyers with increased business opportunities, enabling them to discover the very best of made-in-Italy in just ten days in Milan”.

In 2019, the footwear sector recorded an increase in both exports (+ 6.8%, amounting in value terms to a record figure of over ten billion euros) and the trade balance (+ 10.3%), against a slowdown in production (-3.1% in quantity).

MICAM will be back again at the Fiera Milano from 20 to 23 September 2020 to present the S/S 2021 collections.