Micam #restarttogether: A success exceeding expectationsMicam #restarttogether: A success exceeding expectations

Micam #restarttogether: A success exceeding expectations

Yesterday, MICAM, the International Footwear Exhibition, MIPEL, the event dedicated to leather goods and accessories, and THE ONE MILANO SPECIAL FEATURED BY MICAM, the Haut-à-Porter Exhibition, came to a close after three days, with all 3 events attracting a large number of visitors and dealers. Over the three-day period, a total of 22,274 trade visitors were able to peruse the products offered by the 735 companies exhibiting at the three events.

The synergy triggered last year under the project Stronger Together that brought all the fashion-accessory fairs together for the very first time, paid dividends by helping companies to keep focussed. This year, too, trade visitors demonstrated their enthusiastic support for the format by flocking to all three events. Among the stands there was an evident desire to experiment, with many companies focussing on new designs, new materials, and new shapes and colours, proving just how important the occasion is in presenting the market with innovative content and products.

Siro Badon Chair of Assocalzaturifici and MICAM Milano, was satisfied with the result:

“This edition marks our ‘renaissance’. The real protagonists were the exhibitors who once again believed in the event. Seeing in their eyes the light and the enthusiasm of those who are finally beginning to put a difficult situation behind them is priceless. MICAM reaffirms its strategic role for the entire sector as a hub for relaunching businesses, strengthening their presence and competitiveness in international markets. A positive trend also confirmed by the numbers which, after the crisis in 2020, see both industrial production (+ 13%) and turnover (+ 22%) increasing in the first half of the year, as well as spending by Italian families (+ 17.4%) and exports (+ 31.5% in value)”.

“The synergy we created a year ago has proved to be a first-rate instrument, capable, once again this year, of meeting the needs of those operating in the industry – comments Franco Gabbrielli, President of MIPEL. – “We are satisfied and proud. The results of this Mipel120 edition are even higher than expectations. The same spirit animates the first edition of Mipel LAB, which has started together with Lineapelle, and that will be an inspiration for the many activities that await us in the coming months”.