For the February 2020 edition of Moda, the trade show announced its will be relaunching with new dates, new halls, and a re-edit and newly curated sectors as it looks to present a “new Moda for a new decade”.
Moda, the fashion trade show and the UK’s National Footwear Show, will showcase a “refreshed image, new shell scheme and an improved ﬂoor plan” for its all-new show in February 2020 as it looks to give exhibitors the best space to showcase their collections and to meet the “changing needs of brands and buyers,” explained organisers.
At the heart of the relaunch is a new date, Moda from its autumn/winter 2020 edition will be moved to February 23-25 within new halls within the NEC Birmingham to avoid clashes with Milan show MICAM.
Adam Gough, Event Director at Moda, says: “59% of buyers have been attending Moda for over 20 years, 41% spend over £150k, and 90% of visitors return every season and are owners with sole purchasing power. The show has this incredible heritage and is the heart of UK fashion, however, retail is changing and the show needs to adapt. A refreshed edit of the show will ensure that Moda remains a leading hub for contemporary, diverse and inspirational brands to cement their presence in the UK market. Much of our plan is dedicated to drawing in the key names in fashion retail, from online retailers, multiples and department stores, and with this in mind, we have altered our date lines for the AW20 edition to avoid clashing with Milan show MICAM. In our new halls 6,7 & 8, Moda will now be taking place 23rd – 25th February 2020.”