Mustang, the Denim specialist from south Germany, has upgraded its brand architecture and presents this for the first time at Karstadt in Hamburg on more than 30m2.
It now features a selection of high-quality materials combined with unique elements bringing about a modern, bright and friendly appearance: white lacquered wood meets warm rolled steel and oiled oak, resembling a marriage of modern zeitgeist and traditional craftsmanship. This concept will be integrated step-by-step into all Mustang showrooms, shop-in-shops, trade-show representation and enterprise retail spaces.
The recently opened Mustang monobrand store in Dubai also was designed according to this concept and so will be the relaunch of Mustang retail spaces at Kaufhof Düsseldorf and Karstadt Frankfurt, which follow later this year.
“It was important for us to find a language of design and form that reflects both our heritage as well as our vision for the future”, explains Dietmar Axt, CEO of the MUSTANG Group. “Even if our current innovative product development is occasionally ahead of its time, we will never forget our roots as the first European jeans brand.”