Naveena Denim Mills and Noorism present the most sustainable collaboration ever at New York Denim Days.

Naveena Denim Mills and Noorism present the most sustainable collaboration ever at New York Denim Days.

Naveena Denim Mills teamed up with the repurposed denim brand Noorism to create a sustainable collection for the New York Denim Days Festival. Repurposed from the most sustainable denim fabric ever, HORIZON of Naveena Denim Mills , the collection gives half of the proceeds to charity:water.

The collaboration targets both brands’ common focus for change – water. While HORIZON fabric saves 81% water usage in production, repurposing eliminate the concept of waste and reduces consumption, ensuring endless reuse, repair and recycling.

Furthermore, half of the proceeds from the collection will go to charity:water, a non-profit organization bringing clean and safe drinking water to people in developing countries.

Committed to create an ethical, sustainable and eco-friendly textile and apparel industry, Naveena Denim Mills recently introduced its new product line, the most sustainable ever. HORIZON, an innovative and cutting-edge combination of eco-friendly dyeing and finishing processes, provides the cleanest and most sustainable denim fabric possible.