The Only at TRANOÏ operation presents simultaneously a selection of 25 capsule collections only available at TRANOÏ Paris for buyers and also a limited choice from these same collections, presented exclusively at Galeries Lafayette for end customers, from January 16 to February 4 2019. Among the 150 participating brands, 25 of them are showcasing a 20-piece capsule next January. Only available in Paris, for buyers, in an immersive itinerary, at the Palais Brongniart, the historical TRANOÏ location. At the same time a selection of these limited edition pieces will immediately be released for sale at the 1st floor of Galeries Lafayette Haussmann, within a ONLY AT TRANOÏ corner designed by Studio Avoir – Arthur Van Peteghem.
To create a strong and lasting link between designer, buyer and final customer is one of the major challenges of tomorrow’s retail industry. ONLY AT TRANOÏ is part of this dynamic combining BtoB and BtoC in a project on the scale of Paris.
By placing exclusivity at the heart of its approach, this operation allows buyers and customers to discover new collections first and only in Paris.