Tommy Hilfiger, which is owned by PVH Corp., announces that it will sponsor the 2020 Hahnenkamm Ski Races in Kitzbühel, Austria. The globally recognized, premium lifestyle brand’s Official Fashion Partnership will launch in time for the Hahnenkamm Ski Races’ 80th anniversary.
“I have always loved collaborating with inspiring sporting events and athletes,” said Tommy Hilfiger. “The drive, dedication and passion embodied by sports remains at the core of our brand heritage. Knowing that the annual Hahnenkamm Ski Races represent the same values, I’m excited to have the great sport of skiing further etched into our brand history through this partnership.”
TOMMY HILFIGER has also collaborated with French brand Rossignol, a world leader in winter sports, on three premium winter collections featuring technical functionalities for varsity-inspired designs. The latest TommyXRossignol capsule collection for men and women will be on display at the 2020 Hahnenkamm Races.
“Our partnership with the Hahnenkamm Ski Races is a celebration of our shared commitment to excellence in sportsmanship, and bringing people together to celebrate athletic achievements in style,” said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. “We take pride in collaborating with best-in-class events, and featuring one of the most exhilarating downhill slopes in the world, the Hahnenkamm Ski Races truly represent this for winter sports. We look forward to bringing our TOMMY HILFIGER style both on and off the slopes as we continue to introduce our brand to new audiences.”
As the Official Fashion Partner, TOMMY HILFIGER will contribute to the event’s iconic social calendar, putting the brand’s unique twist on all three days with a diverse program of activations and events. Adding a bold TOMMY HILFIGER touch to the slopes, all racing flags along the famous downhill race will feature the brand’s iconic red, white and blue logo. A TOMMY HILFIGER pop-up located at the race track’s Trade Village will showcase the TommyXRossignol collection, including a unique sweatshirt designed for the event, as well as a curated selection of Winter Pre-Spring 2020 TOMMY HILFIGER Sportswear styles for men and women. The TOMMY HILFIGER store in central Kitzbühel will feature a dedicated window celebrating the partnership with the Hahnenkamm Races and the TommyXRossignol capsule.
“Here, two brands fit together perfectly,” said Philipp Radel, CEO of the sports business agency, WWP- Group, the exclusive marketing force behind the Hahnenkamm Races. “Every year, it is our goal to take the fascination of the Streif and the ensuing get-together of sports businesses and celebrities at the KI TZ-R A CE-Club up to a new level. T OMM Y HILFIGER is a trailblazer in the fashion industry , shaping it to a significant degree. We are proud to be able to welcome TOMMY HILFIGER into our team!”
The Hahnenkamm Ski Races are considered the highlight of alpine skiing and pinnacle of winter sportsmanship. The races began in 1930 and have been part of the FIS Ski World Cup since 1967. The legendary competition is famously known as home to “The Streif,” one of the world’s most exciting runs, with its piste reaching a downhill angle of 85%, 80-meter jumps and speeds of up to 140 kilometers per hour. The annual event’s intense attraction and high-energy reputation draws over 80,000 guests per year.
The TOMMY HILFIGER brand heritage is closely linked to working with and embracing sports icons and events. In 2002, TOMMY HILFIGER became the official sponsor of the U.S. Freestyle Ski Team. In 2018, the brand announced that it formed a multi-year strategic partnership with six-time Formula OneTM World Champions Mercedes-AMG Petronas Motorsport, becoming their Official Apparel Partner starting in the 2018 season. Tommy Hilfiger’s history with Formula One began with the sponsorship of the Lotus team between 1991 and 1994. In 1998, TOMMY HILFIGER became the first non-automotive brand to sponsor Ferrari, with the iconic American designer creating the uniforms for the team, which included seven-time Formula OneTM World Champion Michael Schumacher and British racing driver Eddie Irvine. In recent years, Tommy Hilfiger established inspiring sports partnerships with six-time FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton, and international tennis champion, Rafael Nadal.
On Tuesday, 14th January 2020 at 6.00 pm, the official runway of Berlin Fashion Week at Kraftwerk provided the venue for the NEONYT Editorial Show. Under the motto “Back to nature – High street fashion meets outdoor”, renowned stylist Claudia Hofmann has put together a number of carefully considered multi-label looks. Maximum universal performance – minimum negative impact, that’s what the future holds.
Focus on function: The Neonyt Fashion Show interprets high fashion in the mix with high-performance innovative materials in an aesthetic, contemporary and disruptive way.
Creativity, dreams and genius: MICAM, the shoe industry’s
leading international fair, is poised to transform the world of footwear into a fantasy universe imbued with the enchanted atmosphere of the world’s most famous fairytales.
The creative idea and direction were curated by the MM Company, with accounting by Laureri Associates, and the theme will accompany the trade show over the coming editions. MICAM’s #micamtales aim to portray the fantastic world of creativity through a collection of fairy-tales ‘to wear’, revisited in a contemporary key. The concept will provide the setting for the numerous stories recounted by exhibitors, whose collections transform the trade-fair into the creative heart of the footwear world. To ensure the concept is clearly visualized, a different fairy-tale will be dedicated to each year, divided into two distinct parts: one in February (for the fair’s Autumn/Winter edition) and one in September (Spring/Summer).
The first fairy-tale of 2020 will be MICAM in Wonderland: a surreal transposition of the iconic fairy-tale based on the images taken by photographer Fabrizio Scarpa and directed by Daniele Scarpa. The items of clothing and accessories chosen for the marketing campaign are eccentric, exaggerated, voluminous. Attentive as ever to the ideas of emerging designers, MICAM has chosen to use the creations of a select number of new young designers to pep up its new campaign even further. In particular, the stars of the 2020 “MICAM in Wonderland” edition will be the
garments designed by Gianluca Alibrando, shoes produced by Les Petits Joueurs and the bags created by Benedetta Bruzziches.
Parajumpers presents REMAKELAND, an immersive video performance by digital artist Felice Limosani supported by trip-hop trio BowLand.
The performance took place on January 12 for Milan Men’s Fashion Week to inaugurate the Casa degli Artisti (House of Artists) cultural program. The historic building was founded in 1909 by the Bogani Brothers, far-sighted patrons who hosted studios and workshops on the corner of Corso Garibaldi and Via Cazzaniga.
Today, as a reflection of its heritage, the space is reserved exclusively for projects of artistic value. Fittingly, the structure was literally immersed in an architectural video installation blending animated digital images and electronic sounds with ethereal voices. Felice Limosani’s artistic concept begins with the collation of original sounds and melodies taken from Bowland’s personal archives, remixing them into a soundtrack which is then combined with monocratic video art mapped onto the internal surfaces of the building.
Through artistic metaphor, the project interprets the founding spirit of Parajumpers spanning Art, Technology and Humanity. It is an artistic dialogue between Felice Limosani and Bowland inspired by the brand. Art takes the expression of “well done”, technology becomes “innovation” and humanity is viewed as “people at the center of everything”.
The installation culminated with a live concert by BowLand with groovy rhythms performed exclusively for the event
Tommy Hilfiger announces that American designer Tommy Hilfiger and Formula One Champion Lewis Hamilton will celebrate the sustainability advancements that sit at the heart of their fourth TommyXLewis collaboration at the Spring 2020 TOMMYNOW runway experience in London on February 16, 2020 at 8 p.m. GMT.
The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil- based, low-carbon footprint, quick dry and wicking finishing agent..
“We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis” said Tommy Hilfiger. “Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet.”
“Our fourth collaborative collection feels the most authentically “me” – it not only captures my personal sense of street style, but is also loyal to the message of sustainability that I am so passionate about,” said Lewis Hamilton. “Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements. I’m so excited to debut the sustainable designs we created through the TOMMYNOW platform and keep driving this message forward. ”
For Spring 2020, TOMMYNOW is returning to London and will be set against the backdrop of the iconic Tate Modern gallery during London Fashion Week. Since first launching in September 2016, the brand’s experiential TOMMYNOW “See Now, Buy Now” platform has toured the world, with stops in New York City, Paris, Shanghai, Milan and Los Angeles. Alongside the latest TommyXLewis collaboration, the Spring 2020 HILFIGER COLLECTION for men and women will also premiere at the experiential TOMMYNOW event in London. Drawing inspiration from the pioneering spirit at the heart of modern America, Spring 2020 HILFIGER COLLECTION designs are country and rock-and-roll meet East Coast.
SUN68 at Pitti Immagine partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs
Pitti Immagine selected SUN68 as a partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs in January 2020 taking place this week. SUN68 garments are customized on the theme of the Winter Salons Show your Flags! At Pitti 97 SUN68 three collections: clothing, footwear and the Pizza&Sushi capsule collection are showcase.
The main collection takes inspiration from the outdoor world and sport-heritage, attention to details and materials (new yarns and compositions); overlays: formal garments combined with those that are admittedly casual.
Footwear: unprecedented commercial success with numbers doubled compared to previous seasons; new articles in suede and nappa for a more mature and refined clientele available in autumn colors (navy, brown, burgundy), in addition to the iconic basics that expand the mid-season offer for a product that abandons the concept of seasonality.
SUN68 SUSHI is a transversal project featuring a young and street-wear product, dedicated to a new generation: t-shirt with ironic graphics, rain jackets, cotton sweatshirts and embroidered triacetate jackets. SUN68 SUSHI is a journey, an inspiration that refers to food as a cultural fusion element, increasingly trendy and without barriers. This year, Japanese attention for details meets warm Italian creativity by becoming “PIZZA&SUSHI”.
A slice of pizza, that is the undisputed symbol of the “Bel Paese”, and the precision of the cuisine of the Far East Country: two expressions of tradition and freedom of communication, that represent the essence of the SUN68 brand and its philosophy. Ideas do not know barriers, they have no age and they have no limits, so the new capsule it is not linked to a productive seasonality.
The SUN68 PIZZA&SUSHI Capsule Collection will be officially released in September 2020 and distributed exclusively in selected stores and in the brand’s official e-commerce store.
At the same time as the world’s largest sports trade fair, ISPO Munich 2020 will be happening, things will be getting really sporty in Munich and the surrounding area. While around 2,800 exhibitors from all over the world present the latest trends and products in the sporting goods industry to around 84,000 trade visitors in the exhibition halls, the Sports Week taking place from January 25th till February 1st, 2020 invites all end consumers to take action.
It starts with the expedition day on Saturday, January 25th at Globetrotter Equipment in Munich. Visitors can take part in workshops and short lectures given by the German Alpine Association (DAV) and the Berlin Center for Travel and Tropical Medicine, get tips from manufacturers and experience high-level taster courses in the Höhenkammer. On Sunday, January 26th, those interested can part at the Snow & Safety Workshop in the Keller Sports Store with the participation of the outdoor brand Mammut. Avalanche safety, behavior on the mountain, the functions of an avalanche airbag and many other topics are on the agenda.
The culmination of the Sports Week is the Night Run on Saturday, February 1st. There are running routes over 5 km and 10 km as well as a kids run.
The Gore-Tex Uphill Challenge runs throughout the Sports Week: runners who conquer the Olympic mountain from January 25th to February 1st and upload their run to Strava can win high-quality prizes.
Let’s put our best outfits on and start off this decade in Florence with a bang!
Pitti Uomo, taking place right now is more vital than ever to make new connections, discover new talent and create vital business.
Pitti has established itself as the event every season that offers not only a vast range of brands but also sees the greatest possibility for networking: everybody who is somebody will be there.
The fact that the industry is taking this event more seriously than ever can be seen from the events that are going on: more and more high-end brands host events during the trade show, other industries flog-in to get a taste of the fashionaistas and of course established brands host DJ sets, have influencers and celebrities at their booths and there is a vast set of educational activities going on.
If you need tips on getting around the city and want to know the key events, please go to the section WeAr To Go of our Buyer’s Guide. Otherwise, follow through to the Buyers Guide main page to find updates straight from the tradeshow including trends, street style, impressions, designer collections and more!