Welcome to Berlin Fashion Week
Despite the heat wave across Europe, visitors across Europe and the world are expected to arrive in Germany’s capital these next days. The DACH countries are ever more important to generate business and the shows in Berlin are their entry gates.
Premium Exhibitions alongside Neonyt are the leaders. Whilst Premium Exhibition tries to show a variety across RTW, footwear and accessories as well as the skate and sport sector at SEEK, Neonyt focusses on being the leading international show for sustainability. A topic that grows ever more vital in our world and will be an important ingredient every brand will have to show in the years to come, to stay competitive.To gain more information about this topic, visit #FashionSustain at the Neonyt location Kraftwerk. We can also recommend, as ever, to visit #FashionTech – just like sustainability, the tech sector will grow steadily and will be more and more important to our industry. Education is key and Premium Exhibition and Neonyt (Messe Frankfurt) have taken great effort to provide an outstanding service to their visitors. Not only with these conferences but also with the curated selection of exhibitors.
Our team will as always report about the shows on our Buyers Guide to keep you informed, up-to-date and show you the highlights. As always, we look forward to your comments.
See you soon and have a successful show season,
Editor & Publisher
The megatrends of digitalisation and customisation are posing major challenges for the fashion industry. But at the same time, they also hold enormous potential – in terms of sustainability, for example, and the return of production to Europe. In its Showcase on the upper floor, the upcoming edition of Neonyt (2-4 July, Kraftwerk Berlin) is demonstrating new approaches to fashion production and presenting two micro-factories on an area of more than 160 m².
“Our technology will change the way that printed clothing is made,” says a convinced Traian Luca, CEO of Gemini CAD Systems. Specialised in cutting room processes and computer-aided designs, the Romanian company develops technologies for the processing of flexible materials like textiles or leather. At Neonyt in Berlin, the globally operating technology provider will be showing what a flexible production process can look like today: with the “Pixel to Product” micro-factory. On an area of 80 m² on the upper floor of Kraftwerk, individually digitally printable dresses, blouses and swimwear will be manufactured in front of the visitors’ eyes. They will be given an insight into all steps of the process such as product development and design, individual adjustments to size, style and patterns, as well as printing and laser cutting, sewing and finishing.
“The advancements of digitalisation are connecting the textile threads in a completely new way,” says Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt. “The industry is currently finding itself in a transition phase, as vividly shown by the Neonyt Showcase with the two micro-factories.” And the whole customisation trend is becoming increasingly important: more and more custom-designed pieces are finding their way into consumers’ wardrobes. However, this mass personalisation has come at a time when the textile and clothing industry is still very much analogue: the system, which is designed for “fast fashion” with inflexible production processes and complex supply chains, is lacking the necessary flexibility for individualised mass production. The Neonyt Showcase is providing solutions to this problem too.
As sustainable clothing doesn’t begin with the product, but with the machines, manufacturing processes and innovative materials, Neonyt covers all aspects of the entire supply chain – from the preliminary design phase to the finished product. As far as innovative end products are concerned, this July’s Neonyt is also impressing with exciting, high-tech material innovations that are being used, above all, in the functional segment, in outdoor and sportswear.
“In order to keep the transport distances as short as possible, all our products are 100 percent made in Europe. And we only use materials that aren’t on our Restricted Substances List,” says Timo Perschke, founder and managing director of Pyua. The company from Kiel is presenting highly functional outdoor clothing for ladies and men, as well as urban and sportswear products. And Bleed, Ecoalf and LangerChen will also be showcasing their new outdoor collections featuring high-quality material innovations.
Increasing the focus on sustainability, with communication campaigns and targeted actions, requesting tax exemption for new samples and education and training activities, and establishing a scientific committee for MICAM. This is the vision of the new Chair, with modernisation and continuity, ever at the service of the footwear businesses.
The Assocalzaturifici General Meeting, which met in Milan this week during the Assembly of Confindustria Moda, proclaimed Siro Badon, of shoe manufacturer De Robert, as the Chair of Assocalzaturifici for the 2019-2023 four-year period. The newly elected Chair has outlined a few policies that will steer his mandate: Made in Italy, innovation in the industry, sustainability of the production cycle, focus on the world of trade fairs and dialogue with the institutions: these were just some of the aspects highlighted in his speech.
The Wallace Collection, in London, is currently running its ‘An Enquiring Mind: Manolo Blahnik’ exhibition, shining light on the iconic creations of the designer. The exhibition which is open until September 1st, 2019, features a personally selected edit of shoe designs from Blahník’s private archives set amongst the masterpieces of the Wallace Collection. This exciting venture juxtaposes an icon from the world of contemporary fashion with Wallace’s outstanding collection that has been an inspiration to artists since it opened to the public in 1900.
Alongside the exhibition, the gallery will also host a series of talks on topics such as ‘The Classical Influence in Art and Design’, ‘Fashion or Art’ and ‘Fashion and Power’ amongst others.
The exhibition is free to attend for all!
Hunter announces control over its Scandinavia distribution in Sweden, Norway, Denmark, Finland and Iceland
British brand Hunter has announced that it will take control over its Scandinavia distribution in Sweden, Norway, Denmark, Finland and Iceland, from July 1st, 2019.
The company will operate as a directly owned business in the Scandinavian market, managing the brand’s distribution of ready-to-wear, footwear, outerwear and accessories from its EMEA headquarters based in Dusseldorf, Germany.
The move comes after Hunter strengthened its senior leadership team with the recent appointment of Roope Karmavuo as commercial director for EMEA, who most recently acted as the director of sales for Canada Goose International AG.
Scotch & Soda will be launching its new service- more specifically a menswear clothing rental service. With its womenswear rental service already in place through “Rent the Runway”, the brand is now tapping into the menswear market to offer a similar experience.
“We strongly believe that subscription model is the way young people today shop. Just the way young people do not want to own cars, they don’t want to own ー they want newness, freshness,” North American CEO of Scotch & Soda Ari Hoffman told Cheddar.
With a new innovative concept, Europe’s largest outdoor trade fair, OutDoor by ISPO, is taking place in Munich for the first time from June 30 till 3rd July 2019, after relocating from Friedrichshafen. OutDoor by ISPO not only stands for the annual trade show, but for a year-long, integrative and cross-media platform for an audience of international industry experts. Across the different halls some of the key focus areas will be amongst the likes of Adventure, Tourism and Travel Hub, Bikepacking Zone, Indoor Climbing Hub, Scandinavian Village and more…
“OutDoor by ISPO is a platform to connect brands, retailers and consumers to actively shape a contemporary outdoor mindset. A major part of this mindset is awareness of the challenges the outdoor sector is currently facing. Our passion for the great outdoors goes hand in hand with a passion to protect it. At OutDoor by ISPO, we are determined to represent, support and encourage this passion. Where the outdoors is at risk, we cannot turn a blind eye. This is not about buzzwords or marketing. No target groups or touchpoints needed. This challenge affects us all, every time we step outside.”
Designed as a dynamic creative hub, CIFF Paris will showcase a diverse curation of pre- Spring’20 Womenswear and Spring’20 Menswear, alongside Special Projects with Collaborators & Artists – all soon to be announced.
Emerging brands & designers, balanced with established names, will bring fresh innovative ideas to CIFF Paris, to further challenge, engage and inspire the industry.
“Paris is long established as the fashion capital of the world, where the industry converges. CIFF Paris will add another dimension at Garage Amelot during the upcoming fashion week by providing the perfect energy for our community to engage and connect, to push boundaries, to drive business and is also an opportunity to add some of our Danish culture of sharing and sustainability” says Kristian W. Andersen, Chief Innovation Officer of CIFF.
The Havaianas local soul project is about giving local artists in 3 locations, Ibiza, Tel Aviv and Mykonos, the chance to use Havaianas as a canvas to showcase their design and inspiration.
The brand will be taking over a beach venue in each place for the whole summer to bring a touch of Brazil to the Mediterranean, with a special music session each week, and one very special headline event in each location over the summer.
All 3 locations have been chosen because of their vibrant landscapes and atmosphere, their beach location and their cool vibes.
These 6 pairs (2 per location) are only available to buy from a selected retailer in either Ibiza, Tel Aviv or Mykonos – so if you are lucky enough to be visiting these special places over the summer one of these could be an exclusive reminder of your trip!
At this year’s summer edition of Neonyt, the world’s biggest tradeshow for sustainable fashion, all have one thing in common: the firm belief that fundamental change needs to happen. With courage and curiosity, the fair fashion brands of Neonyt are committed to driving forward this change and during Berlin Fashion Week they will be showing just how innovative today’s sustainable fashion can be.
Neonyt, the global hub for fashion, sustainability and innovation is made up of the trade show, showcases, the Fashionsustain conference and the Thinkathon workshop, the Fashionimpact Forum, the Knowledge Lounge, the influencer and story format Prepeek, the Fashion Show and last but not least networking events and the Neonyt Party. The organiser of Neonyt is Messe Frankfurt which, with approx. 50 textile fairs in Europe, Africa, Asia and America, around 22,000 exhibitors and over half a million visitors (in 2018), is the world’s market leader when it comes to trade fairs for the textile sector.
Stay tuned for our Berlin Buyers Guide with updates straight from the show!