Recap #FASHIONTECH Berlin 2019Recap #FASHIONTECH Berlin 2019Recap #FASHIONTECH Berlin 2019Recap #FASHIONTECH Berlin 2019

Recap #FASHIONTECH Berlin 2019

On the morning of 15th January 2019, Anita Tillmann, Managing Partner Premium Group, Michael Stracke, Chief Business Development Officer and Ole Tillmann, Founder & CEO Peak, welcomed the auditorium at Kraftwerk to the ninth edition of #FASHIONTECH BERLIN.

Stracke says, “We are extremely pleased with this year’s edition of #FASHIONTECH BERLIN. Our thanks must once again go to our high-calibre international speakers and partners without whom this continuous growth wouldn’t be possible. We are unique in Europe at this level, which is also apparent from the consistently positive feedback from participants during and after the conference.Among other things, we have increased the exhibition space by 300% and we have had even more interactive workshops and masterclasses going on for those attending, to ensure knowledge transfer. The slightly modified concept – #LISTEN, #LEARN, #EXPERIENCE and #BUSINESS – was very well received, as we want to do justice to the individual needs of all participants.”

“It was especially gratifying this year to experience the positive atmosphere on site and to ascertain that the topic of digital transformation has finally grown in importance for the fashion industry too, which was also evident in the renewed increase in and international character of the visitor numbers. Digitalisation is fun of course, and you can achieve much more in a short space of time than was possible previously, and respond to customers’needs much more strongly and in a more targeted way.”

The goal of the conference is for everybody who faces digital disruption to walk away with inspiration and hands-on advice to be able to get started or continue their own digital transformation and get ready for the future. Learn from leaders and innovators from other industries to be among the first in the fashion industry to implement innovation.

On the main stage: keynote presentations from innovators and visionaries from fashion and other industries (#LISTEN). In the exhibition area: the latest developments, products, solutions and innovations in the fields of retail and ecommerce solutions, robotics, AI, omnichannel or digital model booking with international exhibitors from Germany, France, UK, Hungary, Sweden, Israel and the USA (#EXPERIENCE). Telekom Fashion Fusion presented the latest developments in wearable technology and Bonprix used the platform to introduce the “fashion connect”pilot store,which opens in Hamburg in February.

Anyone interested in a closer look at how to transform their own organisation was able to find more in-depth approaches in the masterclasses,or get hands-on in the workshops (#LEARN). Electrolux AEG gave insights into caretech,and Collabary by Zalando showed how to create an engaging Influencer Marketing campaign in just one hour.In the networking area visitors can connect with the speakers, industry insiders and entrepreneurs to foster business connections and meet potential business partners and generate new business leads (#BUSINESS!).

The central question was: “How to transform your organisation”, which was broken down and discussed through four aspects: Leadership & Culture, Future of Work, Innovation & Technology and Customer Journey.

NEONYT: Premiere of the global hub for fashion, sustainability and innovation

NEONYT: Premiere of the global hub for fashion, sustainability and innovation

Today marked the premiere of Neonyt, showcasing state-of-the-art sustainable collections and innovations during Berlin Fashion Week.

What does the future hold for the fashion industry? Answers to this question can be found from today at the premiere of the global hub for fashion, sustainability and innovation at Kraftwerk Berlin. “The change of fashion is now – we are certain of that. And what this transformation looks like is being demonstrated at Neonyt. We are pooling the most urgent topics currently facing the fashion industry, offering space for discussion and presenting well thought-out solutions. Even more varied events and the fashion expertise of around 150 brands are making the kick-off of this pioneering, forward-looking format a real must-attend event!” says Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt.

At the Neonyt Trade Fair, which is replacing the two successful formats Greenshowroom and Ethical Fashion Show Berlin, international and national sustainable fashion brands are presenting their autumn/winter 19/20 collections. And in addition to the tradeshow itself, there is an even more comprehensive line-up of accompanying events with the Fashionsustain and Fashionimpact conferences, the design-thinking format Thinkathon and the Neonyt Fashion Show during MBFW, as well as showcases, presentations, press conferences, networking events, the Neonyt Party and influencer and blogger event Prepeek. This makes Neonyt the world’s biggest B2B event for sustainable fashion. Against this backdrop, the United Nations, as a partner of the Conscious Fashion Campaign, will be presenting their sustainability agenda known under the name Sustainable Development Goals (SDG) to a European fashion audience.

Check out our Buyer’s Guide on WeAr Global Network for Neonyt brand highlights and impressions!

#FASHIONTECH BERLIN main topic: “How to transform your organisation”

#FASHIONTECH BERLIN main topic: “How to transform your organisation”

With keynote presentations from leading international experts on stage (#LISTEN!), interactive masterclasses to boost your knowledge (#LEARN!) and the exhibition area that will introduce visitors to the latest developments, products, solutions and innovations on the market (#EXPERIENCE!), #FASHIONTECH has united the four most important sections to prove being the leading content hub for technology, digitalisation, and innovation in Europe. 

#FASHIONTECH stages also as the platform for interdisciplinary exchange between the various industries. In the networking area visitors can connect with the speakers, industry insiders and entrepreneurs to foster business connections and to meet potential business partners and generate new business leads (#BUSINESS!). 

The main topic at the upcoming conference is “How to transform your organisation”, which will be addressed through aspects of Leadership & Culture, Future of Work, Innovation & Technology and Customer Journey. 

With the collaboration between PREMIUM GROUP holding the #FASHIONTECH conference taking place on 15 January 2019, and Messe Frankfurt with FASHIONSUSTAIN taking place on 16 January 2019, visitors are provided with an extensive programme containing industry-relevant content. 

Sustainability at Premium Berlin

Sustainability at Premium Berlin

For this edition, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal. 

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss. 

The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act. 

“2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into the right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wak up. Now.” – Anita Tillmann, CEO PREMIUM Group 

Coming up: The Neonyt Trade Show

Coming up: The Neonyt Trade Show

The global hub for fashion, sustainability and innovation – this is the claim that Neonyt aims to live up to from 15-17 January. The Neonyt Trade Show will thus be supported with a broad-ranging fringe programme. This will examine the sustainable transformation of the fashion industry along the entire value chain from different perspectives. 

Four stages, three days, two conference formats, one goal: a paradigm shift in the fashion industry towards a fairer future that saves more resources. ‘The current change in consciousness’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, ‘is not taking place in a vacuum. It’s hasn’t just appeared from nowhere. Rather, it is the result of discourse and discussions, competition and collaboration. The aim of Messe Frankfurt as a global player in the fashion and textile industry is to accompany this process of change and give it a platform. This is why we’ll be expanding the fashion trade show Neonyt in a consistent manner to include an even more broad-ranging fringe and conference programme whose content will partly be generated from our global Texpertise Network and will in turn be reflected in it’. Neonyt, which is taking place for the first time, is the synthesis of the two successful formats Greenshowroom and Ethical Fashion Show Berlin and will take place from 15-17 January 2019 as part of Berlin Fashion Week at the Kraftwerk, thus continuing the tradition. 

Pitti Immagine with a celebrative stamp and exhibition “The Fashion Mailbox”

Pitti Immagine with a celebrative stamp and exhibition “The Fashion Mailbox”

Pitti Immagine will be thirty years old in 2019. In fact, back in January 1989 it was actually Pitti Immagine Uomo that inaugurated the group’s new name and all the other fairs followed on its heels. To celebrate this anniversary a stamp dedicated to Pitti Immagine will be issued – created by Italo Lupi, one of the best known and most highly esteemed Italian designers in the world – and an exhibition, The Fashion Mail Box, about the relationships between the world of fashion and that of stamps to be staged in the Pitti Uomo Press Room at the Fortezza: around 80 stamps particularly beautiful and in some cases very rare, linked to fashion from all over the world. The issue of the Pitti Immagine stamp by the Italian Ministry for Economic Development was realized thanks to the Istituto Poligrafico, Zecca dello Stato and Poste Italiane, and the official presentation will take place on Tuesday 8 January, during the official inauguration of Pitti Uomo (Palazzo Vecchio – 10.30 a.m.) and at the same time in the Fortezza da Basso (Entrance Hall).

Vilebrequin Denim: the Seventies capsule collectionVilebrequin Denim: the Seventies capsule collectionVilebrequin Denim: the Seventies capsule collection

Vilebrequin Denim: the Seventies capsule collection

Vilebrequin Denim – the Seventies capsule: The logo is the 1971 original designed by the founder of the brand, Fred Prysquel. Jacket, trousers, overalls, hat… all the must-have variations of denim make up the Seventies capsule from the first VILEBREQUIN DENIM collection. An ode to the same sense of freedom, comfort and fun that you could feel in St Tropez in the same years in which Vilebrequin was born. The capsule will be on sale starting from March 2019 exclusively at the Vilebrequin boutiques in Milan, Milan Malpensa airport, Rome, Rome Fiumicino airport and Forte dei Marmi.

The VILEBREQUIN DENIM collection is entirely made in Italy thanks to the license agreement with Giada SPA that will oversee all production and distribution.

“Vilebrequin has been thinking about creating a denim collection for a long time: cool and chic and emblematic of the ’70s – denim pants are definitely part of our heritage. It is a true opportunity for us to be able to work with Giada: we share the same attention towards quality and the same Mediterranean roots “, said Vilebrequin CEO Roland Herlory.

“The launch of VILEBREQUIN DENIM” – adds Giada SPA CEO Franco Catania – “is an exciting venture for our company that certifies its position as a leader in the denim and luxury sector. We are really pleased to add VILEBREQUIN, a brand with a strong tradition and global recognition, to our portfolio. This opportunity will contribute to strengthen our expertise in design, production and distribution. The prestige of the brand Vilebrequin will be an incentive to broaden an extensive international distribution as we expect that VILEBREQUIN DENIM will be well received from the market.”

Hand picked makes its return to Pitti Immagine Uomo with a new collection

Hand picked makes its return to Pitti Immagine Uomo with a new collection

Hand picked makes its return to Pitti Immagine Uomo with a new collection that features many new styles. New cuts of pants are added to their offer of iconic denim styles – the trademark of the brand – together with other pieces, for a man that wants to stand out for the quality and sophistication of its wardrobe.

High-quality denim is the starting point: it is produced with a particular cotton that is grown using
traditional techniques with great attention to water consumption, creating a fiber that guarantees unparalleled performances. The resulting fiber is spun in Japan, a land with a millennial tradition in textile industry and a worldwide reference point for denim.

The new collection that will be presented at Pitti Immagine Uomo is made of iconic elements of the men’s wardrobe for the Hand Picked man.
The classic five-pocket denim pants with buttons and rivets in hand-worked copper and grosgrain in the closure will be enriched by five new colors of back tags combined with grosgrain ribbon. Four new pant shapes, from chino to five-pockets, will be coordinated with matching vests made of soft fabrics in warm colors, and knitwear, jackets and classic-cut coats with an urban feel. Technical pieces too will be featured, such as brand-new denim windbreakers and comfortable cotton sweatshirts.

Pure London refreshes its floorpan for upcoming edition

Pure London refreshes its floorpan for upcoming edition

Pure London has confirmed that it will be launching a new floorpan for its February edition taking place in London. Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections.

Julie Driscoll, Managing Director of leading festival of fashion Pure London says; “The show must go on. We are at a crossroads in terms of Brexit uncertainty and in the way the fashion industry works but Pure London is demonstrating that not only can we make a stand for better practices in fashion, we can provide a space for the most inspirational, creative and exciting brands and designers to showcase their wares. The February show will offer visitors a host of new brands and we are really looking forward to revealing our floorplan re-edit which will freshen the show, offer new discoveries, and give the space new life.”

Raf Simons departs Calvin Klein

Raf Simons departs Calvin Klein

Effective immediately, Raf Simons has departed his role as Creative Director at Calvin Klein. The Calvin Klein brand will not be showing a collection for the upcoming season this coming February. Simons was appointed Creative Director at the brand in 2016, after departing his role at Dior.