With the clear mission “REBEL WITH A CAUSE”, the 15th edition of fashion fair Panorama Berlin took place this week – for the first time at Tempelhof Airport. Together with SELVEDGE RUN & ZEITGEIST which was held under the same roof as Panorama Berlin, the event confidently presented itself as a strong stage for new inspiration and concepts. There has been a lot of anticipation surrounding the new location and several thousands of visitors made their way to the historic venue today.
In the run-up to the event, the team of organisers have been calling for a collective uprising against the “keep going as we have been” mentality and set itself the goal of coming up with a new event concept with innovative concepts that shift the focus onto the consumers. On an area of around 20,000 m2, visitors to Tempelhof’s AIRFIELD and HANGARS 5 and 6 could find brands with relevance and strong messages, as well as on-point brand presentations and limited editions.
Along with PANORAMA BERLIN and SELVEDGE RUN & ZEITGEIST, the NEONYT Trade Fair has also made the move to Tempelhof, where it occupied Hangar 4 and additional areas. This resulted in a strong offer coming together under one roof at Tempelhof.
In the words of Jörg Wichmann, Panorama Berlin’s CEO: “We are impressed by the start here at Tempelhof and have literally been inundated with visitors. The efforts and hard work of everyone involved over the last three months have now paid off. We have launched a strong event concept and come a long way in responding to the industry’s wish to bring various platforms together in one location. Tempelhof is the coolest event location in Europe and opens up all possibilities of a “central fashion hub” in terms of its usage and extension possibilities. Ms Tillmann is wrong in that respect; with a well-curated concept there is plenty of space at Tempelhof for Premium. A perfect mix of brands that will impress the market on one platform is definitely possible here.”
Burberry has launched its new Chinese New Year 2020 campaign and collection which is a vibrant celebration in red- heralding joy, health and happiness for the year of the rat.
Shot by Shanghai Photographer Leslie Zhang, the campaign stars Zhou Dongyu, Llang Jiyuan and He Cong, captured in a series of intimate poses dressed in Riccardo Tisci’s Chinese New Year Capsule Collection. House codes meet vivid shades of red, a symbol of joy, vitality and prosperity, in a series of modern silhouettes. From refined tailoring to sports-influenced separates and fresh iterations of the iconic Burberry sneaker (The Union) and the infamous Runway Bag (The Lola)
Burberry’s Chinese New Year collection includes a limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, which appears throughout.
The lifestyle brand JOOP! reported yet another significant double-digit increase in sales in the first quarter of 2019. After the successful development of the JOOP! Menswear and the reintroduction of the casual line JOOP! JEANS, we are now seeing the launch of JOOP! Women.
“We feel the desirability of the label among end consumers and the trust of retailers in the JOOP! brand.
This is why the launch of JOOP! Women now for the natural further development of the brand. We see enormous growth potential here. The new collection is eagerly awaited and our retail partners have already shown keen interest,” says Thorsten Stiebing, the Managing Brand Director
JOOP! Women will present a new sexiness based on the brand’s DNA: feminine, urban and self-confident with a clear focus on high quality. The forerunners of this can already be seen in JOOP! Bags, which are among the most successful models on the market. In addition, JOOP! Jewellery and JOOP! Watches were successfully launched this year, and JOOP! Bodywear will follow in Fall 2019. The launch of JOOPI Women is planned for autumn / winter 2020/21 and will be accompanied by extensive marketing measures.
Anke Ratzsch will be the Brand Director of the JOOP! Womenswear from fall / winter 2020. She is not new to The Holy Fashion Group: after several management positions at internationally known premium Brands like Hugo Boss and Akris, Ratzch worked as a brand director for windsor since 2014. “With Anke Ratzsch, I am convinced JOOP! will be able to win women. With her many years of successful sales and management work, Ms Ratzsch not only brings experience but also foresight necessary to make JOOP! an international lifestyle brand. The successor for the sales management at windsor women has already been arranged and the new structure will be announced in a timely manner”, says Marcel Braun, CEO of the Holy Fashion Group. In the course of the realignment at JOOP! Women, the design team will also be reorganized. The first focus is on premium wholesale in the D / A / CH market as well as international trade, and JOOP! Women is also sold through its own stores and through the JOOP! Online shop.
The Paul & Shark Autumn Winter 2020 collection expresses the brand’s authentic spirit through advanced technologies, materials of the highest quality and a highly topical design, to achieve unmatched performance.
The same technical expertise and strategic vision that give victories at sea are reflected in the quality of the materials and the expert techniques used by Paul & Shark to offer garments with a functional and refined style.
The brand expresses its loyalty to the pivotal element of its imagination, the sea, through a collection with an eco-sustainable approach, aimed at respecting the environment and reducing the impact on planet. The ambitious goal was to produce at least 50% of the collection with recycled and environmental friendly materials; the challenge has been met.
SAVE THE SEA TYPHOON: performance and sustainability
The raw material of the fabrics engineered by Paul & Shark is derived from recycled elements including post-consumer plastic bottles that pollute the seas. The result is a
fabric that guarantees thermal insulation, waterproof insulation and protection from the wind, comfort and lightness, while also limiting negative impacts on the environment.
The iconic Peacoat has been made from recycled wool for the first time. The Eco Wool reduces CO2 emissions, toxic emissions from incinerators, intensive exploitation of sheep and of the land used for grazing. The Peacoat is also treated with BIONIC-FINISH technology.
7 DEN X 1000 FP
These materials are among the most innovative: the 7 denier microfiber in 100% nylon meets the goose down 1000 power fill, the warmest available today. Nylon and goose down are the perfect union to maintain body heat and ensure isolation from water and cold.
GOOSE DOWN SECOND LIFE
Outerwear in the collection is filled with recycled feathers. A “new life” of the raw material leaves its softness and technical characteristics intact.
TASMANIAN 120’S CRUELTY-FREE WOOL
This all the wool knitwear and outerwear collection uses certified Cruelty Free fabrics from Tasmania. Paul & Shark has selected the Beaufront estate for wool sourcing, one of the best producers in the world that guarantees the high quality and traceability of its fibers.
Tommy Hilfiger, which is owned by PVH Corp., announces that it will sponsor the 2020 Hahnenkamm Ski Races in Kitzbühel, Austria. The globally recognized, premium lifestyle brand’s Official Fashion Partnership will launch in time for the Hahnenkamm Ski Races’ 80th anniversary.
“I have always loved collaborating with inspiring sporting events and athletes,” said Tommy Hilfiger. “The drive, dedication and passion embodied by sports remains at the core of our brand heritage. Knowing that the annual Hahnenkamm Ski Races represent the same values, I’m excited to have the great sport of skiing further etched into our brand history through this partnership.”
TOMMY HILFIGER has also collaborated with French brand Rossignol, a world leader in winter sports, on three premium winter collections featuring technical functionalities for varsity-inspired designs. The latest TommyXRossignol capsule collection for men and women will be on display at the 2020 Hahnenkamm Races.
“Our partnership with the Hahnenkamm Ski Races is a celebration of our shared commitment to excellence in sportsmanship, and bringing people together to celebrate athletic achievements in style,” said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. “We take pride in collaborating with best-in-class events, and featuring one of the most exhilarating downhill slopes in the world, the Hahnenkamm Ski Races truly represent this for winter sports. We look forward to bringing our TOMMY HILFIGER style both on and off the slopes as we continue to introduce our brand to new audiences.”
As the Official Fashion Partner, TOMMY HILFIGER will contribute to the event’s iconic social calendar, putting the brand’s unique twist on all three days with a diverse program of activations and events. Adding a bold TOMMY HILFIGER touch to the slopes, all racing flags along the famous downhill race will feature the brand’s iconic red, white and blue logo. A TOMMY HILFIGER pop-up located at the race track’s Trade Village will showcase the TommyXRossignol collection, including a unique sweatshirt designed for the event, as well as a curated selection of Winter Pre-Spring 2020 TOMMY HILFIGER Sportswear styles for men and women. The TOMMY HILFIGER store in central Kitzbühel will feature a dedicated window celebrating the partnership with the Hahnenkamm Races and the TommyXRossignol capsule.
“Here, two brands fit together perfectly,” said Philipp Radel, CEO of the sports business agency, WWP- Group, the exclusive marketing force behind the Hahnenkamm Races. “Every year, it is our goal to take the fascination of the Streif and the ensuing get-together of sports businesses and celebrities at the KI TZ-R A CE-Club up to a new level. T OMM Y HILFIGER is a trailblazer in the fashion industry , shaping it to a significant degree. We are proud to be able to welcome TOMMY HILFIGER into our team!”
The Hahnenkamm Ski Races are considered the highlight of alpine skiing and pinnacle of winter sportsmanship. The races began in 1930 and have been part of the FIS Ski World Cup since 1967. The legendary competition is famously known as home to “The Streif,” one of the world’s most exciting runs, with its piste reaching a downhill angle of 85%, 80-meter jumps and speeds of up to 140 kilometers per hour. The annual event’s intense attraction and high-energy reputation draws over 80,000 guests per year.
The TOMMY HILFIGER brand heritage is closely linked to working with and embracing sports icons and events. In 2002, TOMMY HILFIGER became the official sponsor of the U.S. Freestyle Ski Team. In 2018, the brand announced that it formed a multi-year strategic partnership with six-time Formula OneTM World Champions Mercedes-AMG Petronas Motorsport, becoming their Official Apparel Partner starting in the 2018 season. Tommy Hilfiger’s history with Formula One began with the sponsorship of the Lotus team between 1991 and 1994. In 1998, TOMMY HILFIGER became the first non-automotive brand to sponsor Ferrari, with the iconic American designer creating the uniforms for the team, which included seven-time Formula OneTM World Champion Michael Schumacher and British racing driver Eddie Irvine. In recent years, Tommy Hilfiger established inspiring sports partnerships with six-time FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton, and international tennis champion, Rafael Nadal.
On Tuesday, 14th January 2020 at 6.00 pm, the official runway of Berlin Fashion Week at Kraftwerk provided the venue for the NEONYT Editorial Show. Under the motto “Back to nature – High street fashion meets outdoor”, renowned stylist Claudia Hofmann has put together a number of carefully considered multi-label looks. Maximum universal performance – minimum negative impact, that’s what the future holds.
Focus on function: The Neonyt Fashion Show interprets high fashion in the mix with high-performance innovative materials in an aesthetic, contemporary and disruptive way.
Creativity, dreams and genius: MICAM, the shoe industry’s
leading international fair, is poised to transform the world of footwear into a fantasy universe imbued with the enchanted atmosphere of the world’s most famous fairytales.
The creative idea and direction were curated by the MM Company, with accounting by Laureri Associates, and the theme will accompany the trade show over the coming editions. MICAM’s #micamtales aim to portray the fantastic world of creativity through a collection of fairy-tales ‘to wear’, revisited in a contemporary key. The concept will provide the setting for the numerous stories recounted by exhibitors, whose collections transform the trade-fair into the creative heart of the footwear world. To ensure the concept is clearly visualized, a different fairy-tale will be dedicated to each year, divided into two distinct parts: one in February (for the fair’s Autumn/Winter edition) and one in September (Spring/Summer).
The first fairy-tale of 2020 will be MICAM in Wonderland: a surreal transposition of the iconic fairy-tale based on the images taken by photographer Fabrizio Scarpa and directed by Daniele Scarpa. The items of clothing and accessories chosen for the marketing campaign are eccentric, exaggerated, voluminous. Attentive as ever to the ideas of emerging designers, MICAM has chosen to use the creations of a select number of new young designers to pep up its new campaign even further. In particular, the stars of the 2020 “MICAM in Wonderland” edition will be the
garments designed by Gianluca Alibrando, shoes produced by Les Petits Joueurs and the bags created by Benedetta Bruzziches.
Parajumpers presents REMAKELAND, an immersive video performance by digital artist Felice Limosani supported by trip-hop trio BowLand.
The performance took place on January 12 for Milan Men’s Fashion Week to inaugurate the Casa degli Artisti (House of Artists) cultural program. The historic building was founded in 1909 by the Bogani Brothers, far-sighted patrons who hosted studios and workshops on the corner of Corso Garibaldi and Via Cazzaniga.
Today, as a reflection of its heritage, the space is reserved exclusively for projects of artistic value. Fittingly, the structure was literally immersed in an architectural video installation blending animated digital images and electronic sounds with ethereal voices. Felice Limosani’s artistic concept begins with the collation of original sounds and melodies taken from Bowland’s personal archives, remixing them into a soundtrack which is then combined with monocratic video art mapped onto the internal surfaces of the building.
Through artistic metaphor, the project interprets the founding spirit of Parajumpers spanning Art, Technology and Humanity. It is an artistic dialogue between Felice Limosani and Bowland inspired by the brand. Art takes the expression of “well done”, technology becomes “innovation” and humanity is viewed as “people at the center of everything”.
The installation culminated with a live concert by BowLand with groovy rhythms performed exclusively for the event
Tommy Hilfiger announces that American designer Tommy Hilfiger and Formula One Champion Lewis Hamilton will celebrate the sustainability advancements that sit at the heart of their fourth TommyXLewis collaboration at the Spring 2020 TOMMYNOW runway experience in London on February 16, 2020 at 8 p.m. GMT.
The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil- based, low-carbon footprint, quick dry and wicking finishing agent..
“We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis” said Tommy Hilfiger. “Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet.”
“Our fourth collaborative collection feels the most authentically “me” – it not only captures my personal sense of street style, but is also loyal to the message of sustainability that I am so passionate about,” said Lewis Hamilton. “Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements. I’m so excited to debut the sustainable designs we created through the TOMMYNOW platform and keep driving this message forward. ”
For Spring 2020, TOMMYNOW is returning to London and will be set against the backdrop of the iconic Tate Modern gallery during London Fashion Week. Since first launching in September 2016, the brand’s experiential TOMMYNOW “See Now, Buy Now” platform has toured the world, with stops in New York City, Paris, Shanghai, Milan and Los Angeles. Alongside the latest TommyXLewis collaboration, the Spring 2020 HILFIGER COLLECTION for men and women will also premiere at the experiential TOMMYNOW event in London. Drawing inspiration from the pioneering spirit at the heart of modern America, Spring 2020 HILFIGER COLLECTION designs are country and rock-and-roll meet East Coast.