Sportswear group Puma plans to reduce greenhouse gas emissions at its owned and operated facilities by 35% by 2030. It also aims to reduce scope three emissions, coming from purchased goods and services, by 60%, as it steps up its eco-friendly commitments.
The designer and manufacturer of athletic and casual footwear, apparel and accessories plays a leading role in the Fashion Industry Charter for Climate Action introduced at the UN Climate Conference in Poland in 2018. Puma head of corporate sustainability Stefan Seidel said: “Recent scientific reports have highlighted the need for urgent action, as global warming is happening at a faster pace than previously anticipated.”
From 2-4 July 2019, Neonyt is transforming Kraftwerk Berlin into the global hub for fashion, sustainability and innovation with 170 international labels, making the tradeshow the world’s biggest hotspot for progressive, sustainable fashion and technological innovations. Numerous speakers from renowned institutions and companies are driving forward the change of fashion with unmissable talks and discussions on the issues that matter.
“With Neonyt and its predecessors Greenshowroom and Ethical Fashion Show, we have been synonymous with sustainable fashion for ten years now. We have stayed true to Berlin, the top destination for sustainability, to increase awareness and acceptance of this topic. And thanks, in a large part, to Neonyt, Berlin Fashion Week is now the world’s most important hub for sustainable fashion, which gives it a real USP over the other Fashion Weeks,” says Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt.
“The ground and mezzanine floors of Kraftwerk are booked to full capacity with 170 labels in total. We are delighted that countless cool, urban labels are recognising Neonyt as the epicentre of sustainable fashion. And, for the first time, we even have a waiting list due to the huge demand,” explains Thimo Schwenzfeier, Show Director of Neonyt.
At this edition, Neonyt is putting the spotlight on conventional retailers in order to bring the topic even closer to the end consumer. As part of the newly created Retail Forum, over two days there are talks and discussion panels featuring renowned speakers on highly topical, turnover-related retail topics. On a separate space and in a keynote speech under the title “Econic Goods of Gerber”, Stuttgart shopping centre Das Gerber will be presenting its shop floor vision of how sustainability can be seamlessly embedded into existing POS surroundings.
Follow the WeAr team along as we bring you live updates straight from Berlin shows including Premium, Panorama, NEONYT and more! You can find everything from brand booths, show impressions and collection previews over at our Buyer’s Guide which is live now: http://www.wearglobalnetwork.com/buyers-guide/
Don’t forget to follow us on Instagram @wearglobalmagazine for exclusive content and videos from the shows as well.
Honest features are the strengths of the ALBERTO collections. That’s why the accomplished shoemaker cooperates with real protagonists from the base. Like the skateboarders of the Rollbrett Union, well known beyond the scene. The club, which indulges in four different roles in the ALBERTO neighborhood, is now the official product tester for the innovative label.
Skateboarding is the epitome of an individual lifestyle. Skateboarding is not just sport, it is artistry, expression, art – but above all, genuine life, which is lived out on the street. No matter what, who, how, they engage with passion and openness for their lifestyle and do their thing together. And that’s exactly what lifestyle, diversity and passion are – the common denominators with ALBERTO and its collections.
Why the cooperation of the fashion label with the skateboard activists got rolling? The Rollbrett Union and its members are now official product testers of the Hosen label. On their boards they put the pants to the test, test the functionality of the innovative fabrics, especially features such as comfort, freedom of movement, fit. Designs and colors are also an important criterion for the fashion-conscious scene.
“We appreciate the honest feedback from our product testers and take it seriously,” says Marco Lanowy, Managing Director of ALBERTO, “even if it sometimes means we need to improve and look at certain things differently.” This approach on an equal footing with end users has already proven in the collections. So suggestions, wishes and needs of testers flowed among others in the Golf collection and in the bike collection by ALBERTO.
Welcome to Berlin Fashion Week
Despite the heat wave across Europe, visitors across Europe and the world are expected to arrive in Germany’s capital these next days. The DACH countries are ever more important to generate business and the shows in Berlin are their entry gates.
Premium Exhibitions alongside Neonyt are the leaders. Whilst Premium Exhibition tries to show a variety across RTW, footwear and accessories as well as the skate and sport sector at SEEK, Neonyt focusses on being the leading international show for sustainability. A topic that grows ever more vital in our world and will be an important ingredient every brand will have to show in the years to come, to stay competitive.To gain more information about this topic, visit #FashionSustain at the Neonyt location Kraftwerk. We can also recommend, as ever, to visit #FashionTech – just like sustainability, the tech sector will grow steadily and will be more and more important to our industry. Education is key and Premium Exhibition and Neonyt (Messe Frankfurt) have taken great effort to provide an outstanding service to their visitors. Not only with these conferences but also with the curated selection of exhibitors.
Our team will as always report about the shows on our Buyers Guide to keep you informed, up-to-date and show you the highlights. As always, we look forward to your comments.
See you soon and have a successful show season,
Editor & Publisher
The megatrends of digitalisation and customisation are posing major challenges for the fashion industry. But at the same time, they also hold enormous potential – in terms of sustainability, for example, and the return of production to Europe. In its Showcase on the upper floor, the upcoming edition of Neonyt (2-4 July, Kraftwerk Berlin) is demonstrating new approaches to fashion production and presenting two micro-factories on an area of more than 160 m².
“Our technology will change the way that printed clothing is made,” says a convinced Traian Luca, CEO of Gemini CAD Systems. Specialised in cutting room processes and computer-aided designs, the Romanian company develops technologies for the processing of flexible materials like textiles or leather. At Neonyt in Berlin, the globally operating technology provider will be showing what a flexible production process can look like today: with the “Pixel to Product” micro-factory. On an area of 80 m² on the upper floor of Kraftwerk, individually digitally printable dresses, blouses and swimwear will be manufactured in front of the visitors’ eyes. They will be given an insight into all steps of the process such as product development and design, individual adjustments to size, style and patterns, as well as printing and laser cutting, sewing and finishing.
“The advancements of digitalisation are connecting the textile threads in a completely new way,” says Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt. “The industry is currently finding itself in a transition phase, as vividly shown by the Neonyt Showcase with the two micro-factories.” And the whole customisation trend is becoming increasingly important: more and more custom-designed pieces are finding their way into consumers’ wardrobes. However, this mass personalisation has come at a time when the textile and clothing industry is still very much analogue: the system, which is designed for “fast fashion” with inflexible production processes and complex supply chains, is lacking the necessary flexibility for individualised mass production. The Neonyt Showcase is providing solutions to this problem too.
As sustainable clothing doesn’t begin with the product, but with the machines, manufacturing processes and innovative materials, Neonyt covers all aspects of the entire supply chain – from the preliminary design phase to the finished product. As far as innovative end products are concerned, this July’s Neonyt is also impressing with exciting, high-tech material innovations that are being used, above all, in the functional segment, in outdoor and sportswear.
“In order to keep the transport distances as short as possible, all our products are 100 percent made in Europe. And we only use materials that aren’t on our Restricted Substances List,” says Timo Perschke, founder and managing director of Pyua. The company from Kiel is presenting highly functional outdoor clothing for ladies and men, as well as urban and sportswear products. And Bleed, Ecoalf and LangerChen will also be showcasing their new outdoor collections featuring high-quality material innovations.
Increasing the focus on sustainability, with communication campaigns and targeted actions, requesting tax exemption for new samples and education and training activities, and establishing a scientific committee for MICAM. This is the vision of the new Chair, with modernisation and continuity, ever at the service of the footwear businesses.
The Assocalzaturifici General Meeting, which met in Milan this week during the Assembly of Confindustria Moda, proclaimed Siro Badon, of shoe manufacturer De Robert, as the Chair of Assocalzaturifici for the 2019-2023 four-year period. The newly elected Chair has outlined a few policies that will steer his mandate: Made in Italy, innovation in the industry, sustainability of the production cycle, focus on the world of trade fairs and dialogue with the institutions: these were just some of the aspects highlighted in his speech.
The Wallace Collection, in London, is currently running its ‘An Enquiring Mind: Manolo Blahnik’ exhibition, shining light on the iconic creations of the designer. The exhibition which is open until September 1st, 2019, features a personally selected edit of shoe designs from Blahník’s private archives set amongst the masterpieces of the Wallace Collection. This exciting venture juxtaposes an icon from the world of contemporary fashion with Wallace’s outstanding collection that has been an inspiration to artists since it opened to the public in 1900.
Alongside the exhibition, the gallery will also host a series of talks on topics such as ‘The Classical Influence in Art and Design’, ‘Fashion or Art’ and ‘Fashion and Power’ amongst others.
The exhibition is free to attend for all!
Hunter announces control over its Scandinavia distribution in Sweden, Norway, Denmark, Finland and Iceland
British brand Hunter has announced that it will take control over its Scandinavia distribution in Sweden, Norway, Denmark, Finland and Iceland, from July 1st, 2019.
The company will operate as a directly owned business in the Scandinavian market, managing the brand’s distribution of ready-to-wear, footwear, outerwear and accessories from its EMEA headquarters based in Dusseldorf, Germany.
The move comes after Hunter strengthened its senior leadership team with the recent appointment of Roope Karmavuo as commercial director for EMEA, who most recently acted as the director of sales for Canada Goose International AG.
Scotch & Soda will be launching its new service- more specifically a menswear clothing rental service. With its womenswear rental service already in place through “Rent the Runway”, the brand is now tapping into the menswear market to offer a similar experience.
“We strongly believe that subscription model is the way young people today shop. Just the way young people do not want to own cars, they don’t want to own ー they want newness, freshness,” North American CEO of Scotch & Soda Ari Hoffman told Cheddar.