Wrangler sets goal to halve its water usage by 2030

Wrangler sets goal to halve its water usage by 2030

Wrangler has revealed plans to halve its water usage by 2030 as part of its sustainability efforts.

In April, Wrangler announced it had surpassed its original 2020 goal by saving over seven billion liters of water in the product finishing phase of its denim products since 2008 – equivalent to the daily drinking water needs of almost four billion people.

“We’re learning from our past successes in water conservation and expanding the scope of our efforts to be more inclusive of some of the biggest water impacts in our supply chain,” said Tom Waldron, EVP, Global Brand President, Wrangler. “Our new water goal is ambitious, and necessary. New technologies and practices will empower Wrangler to make progress and advance the industry forward in water conservation measures.”

Wrangler said it has teamed up with denim supply chain Transformers Foundation to complete a “comprehensive” water balance study as part of its new goal.

MICAM prepares for upcoming September 2020 edition

MICAM prepares for upcoming September 2020 edition

Inspired by this conscientious desire to relaunch the industry, edition number 90 of MICAM Milano coming up at Fiera Milano September 20 through 23, 2020, is preparing to showcase the proposals of more than 500 companies and has already received confirmation of the participation of over 5000 international buyers, primarily from within Italy and Europe.

“MICAM Milano will be the first large-scale event to be held at Fiera Milano Rho since the lockdown, an event offering a concrete opportunity for companies in the footwear industry to relaunch the business,” explains MICAM Chair Siro Badon. “It’s the first milestone in the new sales campaign of a strategic sector of the Italian economy. Meeting in person at the trade fair is still the best way of negotiating orders, allowing buyers to see and touch samples and above all, by participating in the event, to talk to colleagues and dealers in the industry about where the market is headed, identifying the trends of the future before they arrive. I also wish to emphasise that government funding for Italian companies participating in international trade fairs is a concrete solution for supporting the relaunching of the industry on world markets. Funding made available by Simest offers special contributions and non-repayable grants for Italian exhibitors participating in the trade show”

Stone Island Shadow Project A/W 20-21

Stone Island Shadow Project A/W 20-21

In its 25th collection, Stone Island Shadow Project continues to explore and construct new codes within the space of technical menswear for the modern world. The 7319 capsule focuses on the re-contextualization of the familiar; bringing it into new domains via processes and methods achievable only at Stone Island. 

This season introduces exclusively developed indigo and full black dyed fabrics.

Building on the fundamental motives of function and utility at the core of Shadow, another new collection wide feature is the Pass-Through Enclosure System; whereby partially detached pockets from interior layers are passed through and locked via Velcro to an external layer – unifying the two garments for easier handling. 

NYFW official calendar for September 2020 edition revelaed

NYFW official calendar for September 2020 edition revelaed

The Council of Fashion Designers (CFDA) has revealed the calendar for the upcoming New York Fashion Week (NYFW) taking place from September 13th till 16th, 2020.

The Official NYFW Schedule launches on Sunday, September 13th, with Jason Wu and Harlem’s Fashion Row’s virtual fashion experience, and concludes with Tom Ford on Wednesday, September 16th.

“The COVID-19 pandemic has had an unprecedented impact on American fashion, slowing down the supply chain and temporarily shutting down many business operations and brick-and-mortar retail. To address the concerns of the fashion industry, we created the innovative RUNWAY360 digital platform which allows brands the flexibility to show their collections in a variety of formats and at a time that works for them, and engages domestic and international press, consumers, and retailers, most of which are not currently able to travel to New York.”

RUNWAY360 will be an ongoing business tool for brands to use, complimenting physical events and shows in the future.

New York Men’s Day (NYMD) will also return to the Official NYFW Schedule and showcase 10 menswear designers including CFDA members David Hart and Timo Weiland.

“The COVID-19 pandemic has upended the global fashion industry and hit New York particularly hard,” said Steven Kolb, Chief Executive Officer of the CFDA. “Fashion week is a critical time when brands are able to connect with press, retailers and consumers, and I’m proud of how quickly the CFDA pivoted to support the needs of the industry by creating RUNWAY360. We are excited to see 10 new American brands on the schedule – many for the first time – who might not have had the opportunity to share their collections to a global audience without access to RUNWAY360. We’re also excited to highlight the incredible talent coming out of Harlem’s Fashion Row, and announce the return of New York Men’s Day. In the face of unprecedented challenges and uncertainty within our industry, the American fashion community has once again come together to support each other and prove its resilience.”

Dolce & Gabbana special event to take place in Florence

Dolce & Gabbana special event to take place in Florence

Dolce & Gabbana have chosen Florence for the presentation of their men’s Alta Sartoria and women’s Alta Moda collections. From 2nd till 4th September, the city will be the stage of an important calendar of events and of a special project that will directly involve local artisans.

“The Renaissance has always meant the extraordinary to us, pure creativity, manual ability of the highest level, just like a love for Italy, art, and that which is handmade has always represented a fixed point of references in our work” declared the two stylists.

The main aim of the project is that of understanding and respecting the identity and unique characteristics of every single artisan involved, bringing their creations under the spotlight of an international public. It is exactly for this reason that work was not subcontracted out, but rather the stylists worked in complete harmony with artisans to highlight the pieces which, already unique and precious on their own, were often pushed beyond their normal use, inventing a new identity for them.

Ermenegildo Zegna Group sells Agnona

Ermenegildo Zegna Group sells Agnona

The Ermenegildo Zegna Group has sold its women’s ready-to-wear brand specialised in knitwear brand, Agnona. The luxury fashion group is keeping a minority interest of 30% in the label. 70% of the business was sold to Roberto and Stefano Aimone, Laura Zegna’s husband and son, so the brand stays in the family.

Amazon to launch luxury fashion platform

Amazon to launch luxury fashion platform

Amazon will be launching its own luxury fashion platform next month, with a variety of ready-to-wear and accessories labels. According to reports in WWD, the business model will see the various designers and brands operate their own concessions on the site, which is expected to launch in September alongside international fashion weeks.

Première Vision cancels physical September 2020 edition

Première Vision cancels physical September 2020 edition

“Despite our determination, recent decisions by the French government banning the resumption of events of more than 5,000 people until after 31 October, along with new travel restrictions in many countries and the resurgence of an increased health risk, have led the Première Vision group to cancel the physical show. For over 45 years, Première Vision has believed in the importance of live meetings and the creative energy resulting from them. So while waiting to see you again, the Digital Show will fill in for now, with complementary services to assist you, remotely,in the designing of your collections.”

The Digital Première Vision show is a virtual event will continue to take place over the days of 15th and 16th September 2020.

Kingpins China City Tour 2020 cancelled

Kingpins China City Tour 2020 cancelled

Kingpins has cancelled its China City Tour 2020 edition which was due to take place the first week of September 2020.

“While some places in the world have begun to open and many of our mills and partners in China are slowly returning to a sense of normalcy, for many of our international exhibitors, travel is not an option right now,” says Vivian Wang, Kingpins’ managing director and head of global sales.

There is not a Kingpins24 digital event planned for the Chinese market at this time. Kingpins launched Kingpins24 – the first-ever online-only denim supply chain event –  targeting the European and North American markets in the wake of the pandemic after its physical shows were cancelled.

What items should your marketing campaigns focus on right now?

What items should your marketing campaigns focus on right now?

In a 2003 study, researchers Mark Reynolds and Kristy Abrams identified two kinds of shopping: utilitarian and hedonic. Hedonic shopping, or shopping for pleasure, can meet essential needs too, fulfilling the consumer’s desire for fun, entertainment and satisfaction.



“ADVENTURE SHOPPING FOR STIMULATION AND EXCITEMENT”
Focus on playful items like handbags, wallets and accessories in bold colors by highlighting them on your front page. Remind customers of fun places beyond the home with product assortments that recall distant voyages and, where possible, matching imagery.




“GRATIFICATION SHOPPING TO ENHANCE MOOD”
This includes personal care accessories that complement at-home activities. The wellness category fulfills a core need for self-care and should be one to highlight in your communications.

 


“IDEA SHOPPING TO STAY CURRENT WITH TRENDS”
Outrageous and not-entirely-wearable catwalk-worthy pieces have more chance of being purchased now than in normal times: as customers want to have their minds taken off the current situation, they dream of dressing up again and you need to be there to inspire them.


This article is part of WeAr Magazine Issue 63.