Mercedes-Benz Fashion Week Berlin January 2021 edition

Mercedes-Benz Fashion Week Berlin January 2021 edition

The show format Mercedes-Benz Fashion Week Berlin, which is organized by the creative agency Nowadays, is constantly being further developed to achieve an even stronger multimedia orientation in the future. The next edition of Mercedes-Benz Fashion Week Berlin is planned for January 2021, again at the Kraftwerk in Berlin Mitte. The focus will continue to be on high-end fashion labels from German-speaking countries and the promotion of young talent, a mix of catwalk presentations and installation concepts, and the involvement of the fashion-interested public. In addition, the platform will be dedicated to future-relevant topics such as sustainability, fashion technology and digitalisation.

“We were surprised to hear the news that the Premium and Neonyt fairs will move from Berlin to Frankfurt from summer 2021. In recent years, Berlin has established itself as a fashion metropolis and offers ideal conditions for staging and emotionalizing fashion in a highly creative environment – and Mercedes-Benz Fashion Week has made a significant contribution to this development,” says Marcus Kurz, Managing Director of Nowadays.

“The Berlin Fashion Week will continue to take place. The Mercedes-Benz Fashion Week, as a successful marketing platform, is next scheduled for January 2021 in Berlin. Without the trade fairs, the fashion shows can be held at a later date from summer 2021 onwards, which does not overlap with the fashion shows in Paris. We are in contact with stakeholders and organizers to find out which additional formats can be used to strengthen the fashion location and the Berlin Fashion Week,” confirms Ramona Pop, Senator for Economics, Energy and Business.

The fashion online shop About You also continues to rely on Berlin as the venue for its B2C concept, About You Fashion Week (AYFW), which will take place twice a year again under the motto “Exclusive For Everyone” as part of Berlin Fashion Week starting in January 2021.

Project New York & Las Vegas September editions

Project New York & Las Vegas September editions

PROJECT New York & PROJECT Las Vegas’ summer editions have been postponed to September 2020. The new schedule is as follows:

Project New York
Men’s Contemporary, Classic, Lifestyle, Footwear, and Accessories
September 22-24, 2020 | Jacob Javits Center

Project Las Vegas
Men’s and Dual-Gender Contemporary, Classic, Lifestyle, Footwear, Accessories.
September 30 – October 2, 2020 | Las Vegas Convention Center

Project Womens Las Vegas
Contemporary Lifestyle Fashion Brands for Women
September 30 – October 2, 2020 | Las Vegas Convention Center

PROJECT has also expanded internationally, with its PROJECT TOKYO edition. This bi-annual fashion trade event is a high-profile platform connecting men’s and women’s advanced contemporary, denim and accessory brands, to the leading retail buyers in Japan, Asia, and around the globe. The next edition will take place on September 17 & 18, 2020 in Shibuya, Tokyo.

Kingpins24 returns with second edition targeted towards US-based denim industry

Kingpins24 returns with second edition targeted towards US-based denim industry

Set for June 23/24, KINGPINS24 will target the US-based denim industry and expand on the features introduced for the first online event.

It will not take the place of the cancelled Kingpins New York event originally scheduled for June 2/3, but the next edition of KINGPINS24 will target the US denim market specifically.

“It will never replace a Kingpins Show, but KINGPINS24 has proven to be an idea that the denim industry responded to and found valuable,” said Andrew Olah, founder of Kingpins Show and Transformers Foundation. “We’re incredibly humbled by the success of KINGPINS24 and have identified ways in which we can improve on our concept. Our goal remains to be the platform – whether IRL, as the kids say, or online – where the denim industry gathers to share information, ideas, innovation and inspiration. We’re excited for what comes next.”

One key change that will be made to the June KINGPINS24 event will be that members of the denim supply chain that are not Kingpins New York exhibitors will be allowed to apply to join the online event as exhibitors.

The updated KINGPINS24 concept will also include a more streamlined livestream, with a focus on webinars, interviews, panels and conversations. The livestream will go live at 9AM EDT on both days of Kingins24. The livestream will once again be hosted by Olah and Vivian Wang, Kingpins’ managing director and head of global sales, but will include a larger cast of co-hosts and interviewers.

First Digital London Fashion Week: June 2020

First Digital London Fashion Week: June 2020

For this June, London Fashion Week (LFW) takes a new form, a digital-only platform launching on 12th June and merging womenswear and menswear. The digital platform www.londonfashionweek.co.uk is freely accessible globally for both the public and trade audiences, embracing the cultural commentary and creativity for which British fashion and London are known. Bringing the fashion community together, the platform hosts exclusive multimedia content from designers, creatives, brand partners, media, retailers and cultural institutions enabling collaboration and bringing together fashion, culture and technology. This new digital experience will work as a global meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, providing the opportunity for designers to tell their stories and share their experiences from the last few months.

Over 100 designers will be present on the LFW digital platform this June. 34 designers are part of the official LFW schedule while over 33 will also feature on the Explore section, with either new content or assets from their current collections, along with many more activating profiles for a presence on the platform.

MIXAGE opens third concept store dedicated to menMIXAGE opens third concept store dedicated to menMIXAGE opens third concept store dedicated to menMIXAGE opens third concept store dedicated to menMIXAGE opens third concept store dedicated to men

MIXAGE opens third concept store dedicated to men

The MIXAGE group, in Campobasso, Italy, since 1975, has always been the exclusive agent of the most luxurious international clothing, footwear and accessories brands (CANADA GOOSE, GCDS, GOLDEN GOOSE, HERON PRESTON, MARCELO BURLON, ALEXANDER MCQUEEN, MARGIELA, MSGM, n21, KENZO, Y3 YAMAMOTO), convinced that customers desire experiences and not just products.

The success of MIXAGE, is built with the entrepreneurial spirit of a family, inspired by the sensitivity for stylistic research, trying to feel the changes and to anticipate their effects.

MIXAGE, will be the protagonist, once again, with the opening of the third concept store, dedicated to men, which is directed at a luxury sportswear world, items of clothing with a sports DNA, interpreted with an “urban social” spirit. FIORINA REALE, the owner, decides to entrust the design project to the architect PAOLO BANDIELLO, already designer of the other two stores. Two spaces exclusively dedicated to women…

Neonyt joins forces with B2B online marketplaces for summer 2020

Neonyt joins forces with B2B online marketplaces for summer 2020

Changing the world of fashion together – through collaboration, communication and entrepreneurship. That is not an empty promise, but the vision of Neonyt. And in these current times, it is more important than ever. In view of the ongoing uncertainty surrounding COVID-19, the management of Messe Frankfurt made the decision not to hold Neonyt as a physical event this year. And developing their own digital platform to showcase Neonyt and its exhibitors in virtual showrooms is not something that the team behind the event see as being constructive. Instead, Neonyt is focusing on a collaboration with two existing B2B online marketplaces.

“There are already countless approaches to hosting virtual events and showrooms right now. Following an in-depth review of the situation, we therefore decided that it makes more sense not to develop yet another solution for that ourselves, but to trust the expertise of well-known industry partners instead,” says Thimo Schwenzfeier, Show Director of Neonyt. “With The Brand Show Circular and Joor as our preferred partners for summer 2020, we are making it possible for Neonyt exhibitors to use all digital services of these B2B order platforms.”

However, as face-to-face interaction forms the basis of every human relationship, virtual platforms can never replace physical events, so the aim is to schedule the upcoming winter edition of Neonyt at the beginning of next year as usual. And in the meantime – thanks to partnerships with the two B2B marketplaces – Neonyt is offering its exhibitors the opportunity to position themselves in an international order context and look ahead to the time after the coronavirus.

The Brand Show Circular is a B2B marketing and order platform on which, in addition to digital showrooms and ordering opportunities for brands, it is also possible to publish video content. Sustainable fashion is at the focus here and many Neonyt exhibitors are already represented with digital showrooms.

And the cooperation with Joor, the world’s leading B2B platform for brands and retailers, and the Premium Group, the organiser of Premium, Seek and the Fashiontech conference, offers Neonyt exhibitors a number of digital services, which will be presented to interested exhibitors soon.

For the Fashionsustain conference, a digital solution using existing channels has been found: in the week from 13-17 July 2020, speakers from the sustainable and digital fashion industry will be discussing topics related to innovation, sustainability and technology in live talks and various audio and video formats on the Neonyt and Fashionsustain social media channels. The full line-up of all talks, participants and dates will be announced in the coming weeks.

Unveiling The Unexpected: Frankfurt Fashion Week to debut in Summer 2021

Unveiling The Unexpected: Frankfurt Fashion Week to debut in Summer 2021

Unveiling The Unexpected: Frankfurt Fashion Week will be making its debut in summer 2021. Joining forces to get the event off the ground are the world’s largest trade fair, congress and event organiser with its own exhibition grounds – Messe Frankfurt – and the organiser of Europe’s biggest fashion fair – the Premium Group – as the initiators, as well as the City of Frankfurt am Main and the German state of Hesse as hosts. Together they aim to create a brand-new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main. 

“This will transform the financial centre of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis. Organising a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year for our hometown and the region,” emphasised the Senior Mayor of the City of Frankfurt am Main at today’s press conference. “It will bring a huge boost to the local hotel, hospitality and transportation sectors. Frankfurt is renowned for its style-defining impact on art, architecture and design and its unique club, bar and restaurant scene. Frankfurt Fashion Week will now also increase our appeal as an international fashion hotspot. We will be conveying the fashion and design theme to the rest of the city and complementing it with our own exciting events. It makes me proud that we have been able to attract these three prominent tradeshows with no less than 2,000 exhibitors from Berlin to Frankfurt,” concludes Feldmann.

“Securing this unique event for Frankfurt am Main is a huge opportunity to strengthen our image both nationally and internationally. In the next few years, the city is prepared to provide the necessary funds to show people from near and far that creative Frankfurt has what it takes to host a Fashion Week. Together with the State of Hesse and Messe Frankfurt, we, the City of Frankfurt, really want Frankfurt Fashion Week to get off to a flying start and make the city the fashion hotspot of Germany. And we will play our part in that,” adds Mayor and City Treasurer Uwe Becker, who together with the Councillor for Economic Affairs Markus Frank highlighted the development opportunities of Fashion Week in Frankfurt am Main. “From a fashion show on the Zeil – our profitable shopping street –, or a catwalk on the Eiserner Steg footbridge to streetwear in the Hafenpark so popular with skaters – the innovative, dynamic and cosmopolitan Main metropolis is welcoming Fashion Week with open arms,” adds Markus Frank.

A core component of Frankfurt Fashion Week are Europe’s biggest fashion fairs: PREMIUM, Europe’s most relevant business platform for advanced women’s and menswear, SEEK, one of the most progressive tradeshows for contemporary fashion, and NEONYT, the leading hub for sustainable fashion. Together with the Fashionsustain and Fashiontech conferences, they are all moving from Berlin to Frankfurt am Main. 

Anita Tillmann, Managing Partner of the Premium:

“We have worked since many years with Messe Frankfurt’s Neonyt and the conferences Fashiontech- and fashion sustain. We were looking for a place which holds all synergies. Why Frankfurt? Fashion has not as of yet been in Frankfurt. The trade show area is in the middle of the town and combining the shows has been demanded by the industry. We will all be now in one area which will facilitate it for our visitors.

One of our challenges is Covid-19. It is now important to collaborate. The challenges for the market are the same: ditigalisation, sustainability, collections.
We will show men’s and women’s collection at the same show as the aspect of sustainability welcomes this and we will have an advantage over Milan and Paris in point of data. We will not have two separate appointments but men’s, women’s accessories will be shown at the same time, which will benefit the environment and it will be the pulse of time.

We will also re-think the system of Fashion Week. So it will be a digitally oriented fashion- and lifestyle community. Design innovation, fashion and lifestyle will be combined and the people of Frnakfurt will be included in the event.
We plan that you arrive at the airport and the train station and you will be in Fashion Frankfurt. Frankfurt fashion week won’t compare to other German cities. And we are competing with the other big fashion weeks ‘in it to win it.”

The Fashion Week will be a big and important party: topics like sustainability and digitalisation will be the topics that we are looking forward to. Markus Frank, Responsible of city Frankfurt am Main for Economic affairs, sports, security: “Premium Group decided for Frankfurt am Main and this will encourage people to have a look at this wonderful city. In autumn we will continue to communicate what the content and concept will contain. ‘Expect the unexpected’.”

Pitti postpones physical fairs until January 2021

Pitti postpones physical fairs until January 2021

Following a lengthy discussion during a video conference with the Board of Directors of Pitti Immagine, based on the information provided by the CEO, Raffaello Napoleone, and by the General Manager, Agostino Poletto, the Board acknowledged the insufficient number of confirmations of attendance as well as the ongoing state of difficulty of the companies, and decided to postpone the physical fairs until January 2021. Encouraged by the work and investment carried out in order to launch the Pitti Connect platform, as well as the approval and interest that this initiative is registering among members of the trade, the organisers will concentrate all their energy this summer onto the entirely digital version of the above fairs which will be open to all exhibitors.

“This was a very painful yet inevitable decision” says Claudio Marenzi, President of Pitti Immagine “dictated by the conditions of operational and economic difficulty in which the majority of the manufacturing companies and retailers – shops, department stores- find themselves and by the uncertainties that continue to persist regarding the modalities of traveling from one country to another, including quarantine restrictions, which have obviously heavily conditioned the plans of international buyers. I should add that the prolonged absence of any certainties regarding non-repayable government and European economic support for taking part in the fairs, greatly affected the exhibitors’ decisions. The very recent approval of the Italian decree referred to the 394/81 fund is a good sign at last, even though the effects will mostly be felt from next fall. From our side, we deeply believed in and are fully convinced about maintaining the role of the Pitti fairs as an essential instrument of commercial promotion at the service of Italian fashion and, in particular, of the fabric of preeminent small and medium sized businesses, together with the artisan companies that we have always represented. Therefore the regret that this situation signifies for the industrial fashion system is combined with the disappointment of not being able to contribute, through the attraction capacity of the fairs, already this summer, to the relaunch of Florence which, in the meantime, despite all the many difficulties, is responding with strength and solidarity in order to build the foundations for a safe new start”.

“We will now be putting all our resources into the Pitti Connect digital fairs” adds Raffaello Napoleone, Ceo of Pitti Immagine “ for which we will be receiving decisive help from the Italian Trade Agency (Agenzia ICE). We are very confident in our ability to offer companies the real Pitti service which is capable of meeting their business, promotion and communication requirements, especially in this part of the season. Their opinion on the new functions of the platform in these last few weeks and months has been decidedly positive.  With regard to the physical fairs, these have been three months of enthusiastic and tireless work by everyone at Pitti Immagine, with the full awareness of not having neglected anything: from the investment into sanitizing and making safe the exhibition spaces to the planning of high-quality but also very economical new layout formulas, to the facilitation agreements with the city’s hotel structures.  In any case, we do not exclude the possibility of being able to make a contribution, between July and September, to getting the city started again with autonomous projects or events that are coherent with our policy.  In parallel we will immediately start to program the next winter edition in order to consolidate and support the much hoped for recovery of production and commercial trade in the fall and at the beginning of 2021”.

“First and foremost, I would like to thank those exhibitors” concludes Agostino Poletto, Pitti Immagine General Manager “that, in the midst of this unpredictable crisis, had decided in any case to take part and renewed their faith in the fairs. For them, as for everyone else, the rendezvous, for the meantime, is on Pitti Connect, and then in January. The new digital platform will be active and can be visited from the end of June, first week of July, in order to help companies comply with the traditional timings of the sales campaign, and it will be extended to the whole of September. Pitti Connect is an advanced networking and marketplace tool that will allow exhibitors to increase their visibility with tens of thousands of qualified buyers, activating selected and certified commercial contacts, supporting them in the management of orders and holding events and live presentations.

WeAr will keep you updated on any news you need to know about the digital event and the revised edition of January 2021.

Inclusivity: a vital value for consumer x brand relationships

Photo Credit :Tommy Hilfiger

Inclusivity: a vital value for consumer x brand relationships

Recent times highlight the importance to incorporate news events into the fashion industry in order to respond to customer demand. Today’s consumers are more informed, connected and savvy. They want to identify with brands. In order to do so, brands need to depict values. Inclusivity is a vital value. Whether that is about gender, color or religion, fashion should, and already widely is, include these topics to reflect the current time and stay relevant.

Calvin Klein’s new campaign #PROUDINMYCALVINS highlights the LGBTQIA+ community and focusses on topics like identity, self love and self expression. Tommy Hilfiger has just released an adaptive line, which helps people with disability to dress easier. Amongst many other the following brands and designers are promoting equality and diversity throughout: Gender Free World, Prabal Gurung, Anniesa Hasibuan, Christian Siriano, Yeezy, Kintsugi Clothing, just to name a few.

Inclusiveness is not just a PR topic, but must be incorporated into a brand’s DNA. Only then a brand is truly authentic and can generate a loyal and long-term following.

APUJAN x McDonalds: highly stylised wrapping & packagingAPUJAN x McDonalds: highly stylised wrapping & packagingAPUJAN x McDonalds: highly stylised wrapping & packaging

APUJAN x McDonalds: highly stylised wrapping & packaging

APUJAN is a London-based womenswear label founded by designer Apu Jan, debuting in Autumn/Winter 2013 London Fashion Week. The designs are renowned for integrating patterns and knitwear techniques to illustrate themes inspired by fantasy and literature. The juxtaposition of traditional and oriental elements with a contemporary twist, and the interweaving of bold and casual elements are at the heart of APUJAN’s unique style, and have become the hallmarks of the label.

The new collaboration that launched on 6th May 2020 includes package designs for burgers, drinks and McFlurry’s with highly stylised wrapping that makes extensive use of the colour black with some of the burgers, made of cuttlefish juice also with a black appearance.

McDonalds and APUJAN collaborated for the first time in 2019. For the new collaboration the brand has also incorporated stars and spaceships to convey a child-like wonder.

Outside of runway collection, APUJAN has also collaborated with various industries by utilises the storytelling method to connect with different audiences: such as In-flight loungewear for EVA airline, branding for Kuo Yuan Ye, a traditional oriental pastry company, the costumes for the Cloud Gate Dance Theatre of Taiwan and the series of package design for McDonald’s.