SUN68 at Pitti Immagine partner to dress the Pitti Boys & Girls at the Men & Children and Yarn FairsSUN68 at Pitti Immagine partner to dress the Pitti Boys & Girls at the Men & Children and Yarn FairsSUN68 at Pitti Immagine partner to dress the Pitti Boys & Girls at the Men & Children and Yarn FairsSUN68 at Pitti Immagine partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs

SUN68 at Pitti Immagine partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs

Pitti Immagine selected SUN68 as a partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs in January 2020 taking place this week. SUN68 garments are customized on the theme of the Winter Salons Show your Flags! At Pitti 97 SUN68 three collections: clothing, footwear and the Pizza&Sushi capsule collection are showcase.

The main collection takes inspiration from the outdoor world and sport-heritage, attention to details and materials (new yarns and compositions); overlays: formal garments combined with those that are admittedly casual.
Footwear: unprecedented commercial success with numbers doubled compared to previous seasons; new articles in suede and nappa for a more mature and refined clientele available in autumn colors (navy, brown, burgundy), in addition to the iconic basics that expand the mid-season offer for a product that abandons the concept of seasonality.

SUN68 SUSHI is a transversal project featuring a young and street-wear product, dedicated to a new generation: t-shirt with ironic graphics, rain jackets, cotton sweatshirts and embroidered triacetate jackets. SUN68 SUSHI is a journey, an inspiration that refers to food as a cultural fusion element, increasingly trendy and without barriers. This year, Japanese attention for details meets warm Italian creativity by becoming “PIZZA&SUSHI”.
A slice of pizza, that is the undisputed symbol of the “Bel Paese”, and the precision of the cuisine of the Far East Country: two expressions of tradition and freedom of communication, that represent the essence of the SUN68 brand and its philosophy. Ideas do not know barriers, they have no age and they have no limits, so the new capsule it is not linked to a productive seasonality.

The SUN68 PIZZA&SUSHI Capsule Collection will be officially released in September 2020 and distributed exclusively in selected stores and in the brand’s official e-commerce store.

Sports Week 2020: Unique events for sport fans

Sports Week 2020: Unique events for sport fans

At the same time as the world’s largest sports trade fair, ISPO Munich 2020 will be happening, things will be getting really sporty in Munich and the surrounding area. While around 2,800 exhibitors from all over the world present the latest trends and products in the sporting goods industry to around 84,000 trade visitors in the exhibition halls, the Sports Week taking place from January 25th till February 1st, 2020 invites all end consumers to take action.

It starts with the expedition day on Saturday, January 25th at Globetrotter Equipment in Munich. Visitors can take part in workshops and short lectures given by the German Alpine Association (DAV) and the Berlin Center for Travel and Tropical Medicine, get tips from manufacturers and experience high-level taster courses in the Höhenkammer. On Sunday, January 26th, those interested can part at the Snow & Safety Workshop in the Keller Sports Store with the participation of the outdoor brand Mammut. Avalanche safety, behavior on the mountain, the functions of an avalanche airbag and many other topics are on the agenda.

The culmination of the Sports Week is the Night Run on Saturday, February 1st. There are running routes over 5 km and 10 km as well as a kids run.

The Gore-Tex Uphill Challenge runs throughout the Sports Week: runners who conquer the Olympic mountain from January 25th to February 1st and upload their run to Strava can win high-quality prizes.

Live updates from Pitti Uomo in our Buyers Guide!Live updates from Pitti Uomo in our Buyers Guide!Live updates from Pitti Uomo in our Buyers Guide!Live updates from Pitti Uomo in our Buyers Guide!

Live updates from Pitti Uomo in our Buyers Guide!

Let’s put our best outfits on and start off this decade in Florence with a bang!

Pitti Uomo, taking place right now is more vital than ever to make new connections, discover new talent and create vital business.

Pitti has established itself as the event every season that offers not only a vast range of brands but also sees the greatest possibility for networking: everybody who is somebody will be there.

The fact that the industry is taking this event more seriously than ever can be seen from the events that are going on: more and more high-end brands host events during the trade show, other industries flog-in to get a taste of the fashionaistas and of course established brands host DJ sets, have influencers and celebrities at their booths and there is a vast set of educational activities going on.

If you need tips on getting around the city and want to know the key events, please go to the section WeAr To Go of our Buyer’s Guide. Otherwise, follow through to the Buyers Guide main page to find updates straight from the tradeshow including trends, street style, impressions, designer collections and more!

 

Florence Buyers Guide January 2020

Florence Buyers Guide January 2020

Stay updated with all the happenings at this edition of Pitti Immagine in Florence through our live Buyers Guide where you will find updates straight from the fair! Live now!

Diesel Wynwood: an ambitious project from Diesel LivingDiesel Wynwood: an ambitious project from Diesel LivingDiesel Wynwood: an ambitious project from Diesel LivingDiesel Wynwood: an ambitious project from Diesel LivingDiesel Wynwood: an ambitious project from Diesel Living

Diesel Wynwood: an ambitious project from Diesel Living

Miami’s Wynwood district is home to the largest, most ambitious project from Diesel Living, developed by Bel Invest. A vision of what metropolitan life can be, enriched by a host of comforts such as a pool, gym, meditation room, curated art gallery and a lush courtyard, the Diesel Wynwood complex embody the essence of Diesel: a total luxury place of comfort and cutting-edge design.

From urban art to natural elements, Diesel Wynwood nourishes the best of both worlds with 13 individually designed penthouses and maisonettes.

Alongside the launch of its apartments, the brand launched a campaign featuring T-shirts. “Talk about an investment piece. This exclusive Wynwood t-shirt comes with its own complementary condo in our new Miami apartment building. Whether you like urbane creative living or are just a big fan of a simple white tee, this is one not to miss.” Of course this comes with a legal side note stating “that the apartments are not really for free. And no, you will not get a free luxury apartment when you buy a t-shirt at that price. You’re actually paying for it. To be totally honest, it’s probably more the opposite: you buy an apartment and you’ll get a t-shirt for free.”

BOTIER Jewelry: exclusive and hand-crafted Belgian diamond designsBOTIER Jewelry: exclusive and hand-crafted Belgian diamond designsBOTIER Jewelry: exclusive and hand-crafted Belgian diamond designsBOTIER Jewelry: exclusive and hand-crafted Belgian diamond designsBOTIER Jewelry: exclusive and hand-crafted Belgian diamond designs

BOTIER Jewelry: exclusive and hand-crafted Belgian diamond designs

BOTIER Jewelry, the brainchild of Marina Botier, first came to be when Marina designed her first ring around 7 years ago. Through her connections and long lasting history with the diamond industry, she was always coming up with new designs for herself. 

That first ring she designed (The Bella) is now the strongest piece in the BOTIER collection and inspired so many new designs.

Bella, like all other rings, was created to magnify and reflect a person’s energy while they are wearing it. By combining two fingers when wearing a double ring, the person is making a statement on what they wish to accomplish in the world. The significance of each finger and ring is only revealed to the person after they have put on the ring, the way they feel it should be worn. 

The simplicity of the designs ensure a long lasting and timeless piece for the person. BOTIER strives to empower each person and make them feel strong and fashionable. 

Each piece is handcrafted in the Botier owned atelier in Antwerp, Belgium.
Only the purest 18 carat gold and most exclusive diamonds are used to create a BOTIER design. 

Pitti preview FW 20/21: North Sails for 36th America’s cupPitti preview FW 20/21: North Sails for 36th America’s cup

Pitti preview FW 20/21: North Sails for 36th America’s cup

For next winter season, North Sails will present a new collection dedicated to 36th America’s Cup presented by Prada, the official clothing partner. 

The Auckland jacket, made with a 2 Layer Stretch Recycled fabric, with an inner padding made in Primaloft (a recycled and biodegradable material), is highly breathable (10.000 MVP Moisturise Vapour Permeability) and waterproof (10.000 MM water column).

But the most relevant feature is represented by High Frequency Welding, an authentic game-changer in product-creation. High Frequency Welding is a process that requires no stitching to join the component parts of a garment. Stitches create weakness; with such a technology, the bond at the seam is as strong as in any other area of the jacket.  

“No glue is a significant game-changer. Firstly, adhesives are pollutants, so we’re able to bring this jacket to market with a far smaller ecological footprint.  Furthermore, overtime glue dematerialized causing fabric delamination, which leads to seam failure.  High Frequency Welding eliminates this issue, leading to far longer-lasting garments.”

The efficiency and advanced design of this process also allows for seams to be flat; this entails less bulk in the design and a reduction in material use.  The outcome is a jacket which is lighter, smoother and more comfortable to wear, warmer and with greater waterproofing dependability.

Ultimately, High Frequency Welding creates a purer garment; a longer-lasting product of greater quality and performance-integrity, produced through a cutting-edge process which reduces ecological-impact.

WSM Milan bridging the gap between culture of sustainability and stakeholders in the fashion industry

WSM Milan bridging the gap between culture of sustainability and stakeholders in the fashion industry

WSM’s upcoming edition taking place from 11th till 12th January 2020 in Milan is developed to bridge the gap between the culture of sustainability and all of the stakeholders in the fashion industry. The purpose? Positive CHANGE. One brick at the time.

What does sustainability in the fashion industry really mean? A unique opportunity to discover it and become part of the change.

With this, in the heart of the Milan district WSM brings together brands, designers, artists, key opinion leaders, innovative start-ups, international organizations and exhibitions all united in their diversity by a common goal: sustainable development.

Happy New Year 2020 from WeAr!

Happy New Year 2020 from WeAr!

We wish all our readers, clients and friends a very happy new year. May 2020 bring you everything you ever wished for!