DuPont Sorona and the Portuguese spinning mill Tearfil have announced a collaboration to develop sustainable and high-performing staple yarns for the apparel industry. Tearfil is committed to creating smarter, cleaner and more sustainable yarns, and choosing Sorona was a natural solution for the spinning mill.
“We believe collaboration is the key ingredient to creating the best products. We recognize that our magic is only possible thanks to our trusted fiber and technology partners. Sustainability or performance: why not have it all? Through working with the Sorona team, we prove how future-oriented high-performance textiles can also be eco-friendly and eco-conscious,” said Maria de Belém Machado, CEO at Tearfil.
Sorona is made up of 37 percent renewable plant-based ingredients. Offering a sustainable alternative to traditionally non-recyclable materials, the eco-efficient fiber is the choice of many renowned brands, such as The North Face, Helly Hansen and Stella McCartney. Sorona features many performance attributes, including softness, stretch, shape recovery, flexibility, ease-of-care and stain-resistance without the need for topical treatments. From flexible yoga wear to denim to everything in-between, Sorona can make any textile look good, feel good and do good.
The Sorona fiber turns a formerly chemically-based process into a biological one, using 30 percent less energy and releasing 63 percent fewer greenhouse gas emissions than Nylon 6. Sorona is also a member of the Textile Exchange, The Sustainable Apparel Coalition and the Ellen McArthur Foundation. It is a USDA certified bio-based product and received OEKO-TEX Standard 100 Certification.
Goldwin and Maison Kitsune have debut their first collaboration ever: a capsule of highly functional outerwear that showcases advanced silhouettes, for a high-level fusion of functionality and fashion.
The highly exclusive run of premium down jackets merges authentic outdoor style and rational attention to the details with French Maison design touch, delivering highly-functional outerwear that showcases advanced silhouettes and technical innovation.
Since its debut, Maison Kitsuné has collaborated with young, avant-garde labels and more established, prestigious brands: this collaboration is a perfect unity of the two brands’ areas of expertise, Goldwin’s minimalist, high-performance technical apparel, and Maison Kitsuné’s mastery of the Paris-meets-Tokyo lifestyle.
The Grüner Knopf (Green Button) government-run certification label by the Federal Ministry of Economic Cooperation and Development, German fair fashion pioneer Hessnatur and the Oeko-Tex Association, partner for certification systems, are the “Presenting Partners” of digital community format “Neonyt on Air”. From 18-22 January 2021, representatives from these organisations and several other speakers from the sustainability fashion scene will be discussing a transparent textile value chain and everything it entails: from accountability, transparency and green financing to sustainable sourcing and blockchain solutions.
“Neonyt is a strong platform and we are delighted that our partnership is still active during these digital times,” said Andrea Sibylle Ebinger, CEO of Hessnatur. Following a welcome from the Neonyt organisers, she will be appealing to the sustainability community in her keynote to kick off the digital week on Monday, 18 January 2021: “When it comes to our future, we don’t have any time to lose. Only together can we ensure that respecting nature and treating people with fairness are no longer the exception but the rule. With “Neonyt on Air”, we are keeping the dialogue going and driving forward our common objective for a better tomorrow.”
For the first time in its 50-year history ISPO Munich, the world’s leading trade fair for sports, will take place in a purely digital format from February 1 to 5, 2021. With nearly seven weeks to go before the start of the event, many international brands have already registered to present themselves and their products in the Expo Area. In addition, participants can also expect a comprehensive conference program. This is dedicated to a different key topic each day: from innovations and creativity to digitalization and health to sustainability.
The program schedule will follow a uniform model every day: After a short opening in the morning, there will be plenty of time to gain a market overview, maintain and expand networks and discover trends in the Expo Area. From midday, workshops and masterclasses by the exhibiting companies are on the agenda. Following this, there will be presentations, talks and panel discussions on the main stage. All of these program points will take place in front of the specialist audience.
Each day will end with “public streams” for end consumers with a love of sports and outdoors from around the world – from training sessions to product tutorials to live talks.
Scheduled for March 21 through 23, 2021 at Fieramilano (Rho), MICAM Milano, the world’s leading footwear trade show, promoted by Assocalzaturifici, is ready to serve a market that is responding with resilience, attempting to provide the right amount of space for all sectors of the industry.
The advertising campaign MICAM in Wonderland and the related integrated communication plan prepared by MM Company with accounting by Laureri Associates have won the gold medal at the ICMA International Creative Media Award for best social media project of 2020.
MICAM Milano succeeded in the enterprise of using an ironic approach and a metaphysical fairy- tale world to re-enact some of the most significant moments in the best-known and most universal of fairy tales in a series of photos and videos. The creative idea, which made its debut in February 2020, has been nicknamed #micamtales: a collection of fairy-tales reinterpreted with a contemporary twist.
UK trade show organiser Hyve Group has announced that its trade shows Scoop and Pure London will collaborate for a September 2021 concept show.
Scoop X Pure will take place on 12th till 14th September 2021 at London’s Saatchi Gallery.
Designed to offer a “department store” atmosphere, Scoop X Pure will not only showcase both emerging and established UK and international designers but will also feature a selected edit of home and lifestyle products. Following the cancellation of Jacket Required’s July edition, Scoop X Pure will also feature a selected menswear edit, with a view to showcasing labels with both a men’s and womenswear offering.
Berlin Fashion Week: Berlin becomes the European Capital of Creative Industries for a Sustainable Future. With a cross-disciplinary concept, Berlin focuses on its DNA as the European Capital of Creative Industries and continues to focus on a more sustainable future. The state of Berlin is supporting the realignment of Fashion Week with 3.5 million euros in 2021 alone. Berlin Fashion Week is repositioning itself and entering 2021 stronger than ever: with the next Fashion Week (January 18-24, 2021), the German capital is positioning itself as the European Capital of Creative Industries.
With a forward-looking interplay of cross-disciplinary formats, the creators of Berlin Fashion Week create a visionary and globally relevant concept that focuses above all on innovation, sustainability and digitalization.
In this section, WeAr reviews the best apps and software platforms used by retailers and brands. Some of them are available to all stores; others are exclusive to one retailer or territory, but will hopefully inspire others and help them keep abreast of changes in the digital fashion landscape.
The High Index
The Higg Index is a suite of sustainability measure- ment tools for brands, retailers and facilities of all sizes in the apparel and footwear industry. Developed by the Sustainable Apparel Coalition (SAC), these tools span design to end of use in three catego- ries: product, facility, and brand and retail. The first includes the Materials Sustainability Index, which allows designers to create materials and understand their overall environmental impact. Brands can employ other modules to measure product sustain- ability and life-cycle, and contextualize this with their internal system to generate analytics. The Facility Tools focus on environmental and labor impacts, determining, for instance, measures of emissions, facility safety, waste management and worker liveli- hood. Finally, the Higg Brand & Retail Module analyzes data to give companies a wide glimpse into the supply chain to see how they rank in sustainability – from manufacturing metrics, transportation of goods, and packaging, to measuring the environmental cost of office headquarters.
CoGo is a UK app that connects consumers and businesses that strive to become more socially and environmentally responsible. Users sign up to the app by connecting their bank account and stating the social and environmental issues they care most about helping. The app then calculates a person- alized carbon footprint that is based on spending transactions and lifestyle choices, and offers ways to take action and make simple lifestyle changes to reduce the score. An ethical recommendation engine will point the user towards UK businesses that score best on the social and environmental issues the user shows interest in; these 20,000+ rigorously approved businesses exemplify ethical or sustainable prac- tices. When criteria are achieved, businesses earn at least one of twelve CoGo accreditation badges – badge examples include, but are not limited to, offer- ing fair trade, organic or vegan products, paying a living wage or actively pledging to reduce waste to landfill.
According to research undertaken by the Ellen MacArthur Foundation in 2017, disposed excess inventory had been causing almost 1.2 billion tons of greenhouse gas emissions annually. In the years since, increased press coverage on burning and other forms of clothing disposal has spurred efforts to re-channel this excess stock. But the pandemic is testing these sustainable options. With consumer spending on non-essentials down and many stores around the world still closed, the fashion industry is facing an unprecedented oversupply of goods, from S/S 2020 in particular.
Some companies including Ralph Lauren, Next, adidas and Gap are putting aside a portion of their Spring inventory to sell off next year. Any items that fall within non-seasonal or trendy categories may also be re-sellable for later periods. There are many shoppers who – after months of staying at home – are now eager for goods, and for finding deals. Currently, we are seeing re-opened off-price stores reaping the benefits of this market. Brands and retailers should consider selling through these channels.
Don’t want to simply sell at a loss? There are companies who work with clients to manage excess inventory and customer returns in ways that generate profit and brand value. One good option is the UK-based company Parker Lane Group.
With a global reach, they help retailers find resale markets for unsold garments and recycle the rest. They recently launched the Coronavirus Support Service to deal primarily with unsellable S/S 2020 inventory, lack of warehouse space, and accumulating unmanaged returns. The US company Optoro offers similar services. They use AI and machine-learning software to generate real-time brand analyt- ics, which helps them organize garments into recommerce (to Optoro’s resale site Blinq, or elsewhere) or donation options. Both companies primarily work with activewear and high street brands, but also accommodate image-sensitive luxury brands who don’t want to sell in discount markets. The re-sale marketplace Tradesy opened a business unit in April 2020 to cater to brands who have excess stock due to cancellations.
There are also companies that can help with charitable donations specifically. Gift- ing Brands works with retailers to resell their private label and upscale brands, and donates the profits to charity. Soles4Souls also accepts inventory donations, and has a portfolio of brand partnerships. It is now connecting essential work- ers with donations: an action and message that resonates loudly during these unsettling times.
Moncler S.p.A. and Sportswear Company S.p.A., that holds Stone Island brand, announced today that they have reached an agreement as a result of which Stone Island joins Moncler to develop together a new shared vision of luxury.
The acquisition will consist of 2 parts where Moncler will buy 70 percent of the company from Chief Executive Carlo Rivetti. It will then buy the remaining 30 percent from Temasek, the Singaporean state-backed investor.
With this transaction, united by their “beyond fashion, beyond luxury” philosophy, these two Italian brands will strengthen their ability to interpret the evolving cultural codes of the new generations, reinforcing their positioning within the new luxury segment. This is a concept that embraces the search for experientiality, inclusivity, a sense of belonging to a community and the mixing of diverse meanings and worlds including those of art, culture, music and sport.
Remo Ruffini, Chairman and CEO of Moncler S.p.A. comments: “I have always worked to build a strong brand where uniqueness and closeness to the consumer have been the cornerstones of a development always beyond trends and conventions.”
Carlo Rivetti, Chairman and CEO of Stone Island continues: “Remo and I have decided to combine forces and visions to meet together and with greater strength than ever the challenges we all face. We share the same roots, similar entrepreneurial journeys and the utmost respect for the profound values of our brands and our people. And we are Italians.”