Supreme Women&Men Munich reported a successful order season finale with men and womenswear labels as well as selected accessories and shoe brands presented over 800 top collections on two fully booked levels of the popular venue MTC World of Fashion in Munich.
Following Berlin and Düsseldorf in Germany’s fashion event calendar, Munich asserts is position as “final authority” for the market as numerous buyers representing retailers in the German-speaking countries and neighboring regions took this opportunity to finalize their season on four action-packed days, despite the adverse weather.
A 90-percent return quote and strong influx of new exhibitors confirmed Supreme Women&Men’s position and strategy as key order platform for the premium to luxury segment and progressive new design labels.
The collections presented at this latest edition reflected the continued awareness for sustainability in the industry. The strong focus on high-quality materials and manufacturing – par for the course for most labels in the premium and luxury segments – is a key success factor, even and particularly in view of the challenges of globalization. “Made in Europe” is the magic formula.
“Premium manufacturing in Europe, inventory management with foresight and a close eye on changing market and consumer needs: these are the key strategic elements that make fashion industry players more independent from volatile international logistics chains,” says Aline Müller-Schade.
The next edition of Supreme Women & Men will take place from Saturday, 8th till Tuesday, 11th of August 2020 at MTC world of fashion in Munich.
For its S/S 2020 collection, Stone Island presents a Plated Reflective jacket with a dust colour finish. This garment is made from an innovative reflective fabric engineered for finished-headed dyeing. A nylon canvas base is plated with a water- and wind-resistant highly reflective coating made of a resin bath that incorporates thousands of glass microspheres. The garment is dyed, dried and then undergoes a Dust treatment.
From 2 April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020.
This partnership, encompassing all creative facets of the Prada label, is born from a deep reciprocal respect and from an open conversation – it is a mutual decision, proposed and determined by both parties. It opens a new dialogue, between designers widely acknowledged as two of the most important and influential of today.
Conceptually, it is also a new approach to the very definition of creative direction for a fashion brand – a strong challenge to the idea of singularity of creative authorship, whilst also a bold reinforcement of the importance and power of creativity in a shifting cultural landscape. As times change, so should creativity. The synergy of this partnership is far-reaching. It is a reaction to the era in which we live – an epoch with fresh possibilities, permitting a different point of view and approach to established methodologies.
The 89th edition of MICAM, the International Footwear Show promoted by Assocalzaturifici, came to a close whereby the trade-fair recorded a slight drop (-5%) in the numbers of visitors who, over the four-day event, were able to peruse the wide range of products exhibited by 1205 companies (628 Italian and 577 foreign).
As Siro Badon, Chair of MICAM and Assocalzaturifici, commented: “The contraction we expected was confirmed. We saw a drop in the number of Asian buyers and a slowdown in British visitors due to transport difficulties – caused, as far as the former are concerned, by the public health emergency and, as regards the latter, by the extreme weather conditions. There was also a slight decrease in German buyers who are going through a difficult economic period. A scenario which is counterbalanced by an increase in buyers from Russia and the CSI area thanks to the support of the Italian Trade Agency (ITA). We had a number of high-profile buyers and visitors who showed real interest in the innovative products presented by our exhibitors and, in particular, in the high-quality Italian collections”.
“The Italian fashion industry works increasingly in synergy, as a ‘system’, – stresses Tommaso Cancellara CEO of MICAM-, and the fact that, in the lead-up to Fashion Week, MICAM coincides with a number of other trade fairs provides foreign buyers with increased business opportunities, enabling them to discover the very best of made-in-Italy in just ten days in Milan”.
In 2019, the footwear sector recorded an increase in both exports (+ 6.8%, amounting in value terms to a record figure of over ten billion euros) and the trade balance (+ 10.3%), against a slowdown in production (-3.1% in quantity).
MICAM will be back again at the Fiera Milano from 20 to 23 September 2020 to present the S/S 2021 collections.
WHITE Milano is back with an updated vision, zooming in on international research, enhancement of the Made in Italy and Culture of Sustainability.
Special Guest is Moroccan designer Maison ARTC, protagonist of a double event aiming to shed a spotlight on sustainability and cultural inclusiveness. Palomo Spain is the special designer, for the first time in Milan, while Salar Milano is the special project illustrating the success of an Italian firm and ushering in the Basement’s new creative direction. Plus, collaborations with international showrooms like YouConcept, and GIVE A FOKus WHITE Milano – the cultural hub curated by Matteo Ward, launched to encourage environmental awareness and sustainability – going from strength to strength.
At the February edition, WHITE Milano unveils an important path of renewal to launch a first signal of change. The cornerstones of this strategy are international scouting, increasingly close to the cultures of the different Italian and international territories, the enhancement of the Made in Italy, sustainability as leverage to trigger real change, starting from the textile production chain to reach to the end-users.
Thanks to this rich set of projects, WHITE, from 20th to 23rd February 2020, reasserts itself as the go-to event during the Milanese Fashion Week for those insiders, who now more than ever are focusing on the value of the product, through a targeted brand mix, capable of coming up with innovative proposals for the buyers and the stores, while speaking to the new generations of consumers.
COTERIE the premier global event connecting women’s apparel, accessories, and footwear designers with top international retailers, held its first market of the year from Tuesday, February 11th to Thursday, February 13th at the Jacob Javits Center. The event showcased over 2,000 brands in the COTERIE marketplace from around the world with expanded emphasis on sustainability and international brands uniting the global fashion community.
COTERIE’s biggest new initiative for February 2020 was working with Global Management Consulting Firm, McKinsey & Company to feature technology that will change the future of retail space and how customers shop.
McKinsey & Company collaborated with Mall of America to design, build, and operate a live, tech- enabled store called Modern Retail Collective. Here, retailers can work with McKinsey to test dozens of new technologies and discover what’s possible when multiple technologies, analytics and store operations work together to elevate in-store experiences. At the same time, shoppers can interact with retailers in new ways in-store and across a variety of channels. The store, which opened in September 2019, has had a rotating roster of retail and technology partners, with each rotation lasting 3-4 months.
Consumer Retail experts from McKinsey & Co. were also onsite at COTERIE to meet with brands interested in participating in a future wave of the Modern Retail Collective Store. The store will reopen in the coming months with a new Mother & Baby focus.
“The timing to coincide with NYFW has been terrific, we have seen greater International attendance from stores such as Net-A-Porter, Harrods, Galeries Lafayette, Printemps, and Ron Herman Japan among others. Retailers have been responding positively to the newness of the season and trend-driven product from the brands on the show floor. There are over 1100 brands exhibiting at COTERIE this season, of which over 200 are new brands. I was very pleased with the community at COTERIE this season and the global reach the platform has in helping international brands successfully launch their wholesale businesses in the United States. The advances in sustainable materials and resources that many brands have integrated into their design and manufacturing processes was also of note. The panels on our Live Stage were extremely well-attended and covered topics ranging from the State of Fashion, New Retail Technologies, Monetizing Instagram, and the Relevance of Recycled and Upcycled Materials. I look forward to growing our future programs and to introducing new initiatives to further develop and elevate the business.” – Colleen Sherin, President COTERIE
Lenzing, famous for its TENCEL fiber, dressed the stars at the Oscars this year in TENCEL Luxe. The company has a rich history of positioning its products over and above the direct B2B contact and in a way that the end-consumer can relate to it. Initiated already in 2019, Lenzing went into a partnership with Red Carpet Green Dress, founded by Suzy Amis Cameron, wife of producer James Cameron.
Subsequently Oscar winner for ‘Best Documentary Short Subject’, Elena Adreicheva, wore a dress created out of TENCEL Luxe.
Also luxury house Louis Vuitton, designed an evening gown for James Bond lead actress Lea Seydoux out of the luxury TENCEL material. And Golden Globe nominee Kaitlyn Dever arrived at the Oscars in a custom-made ethical Louis Vuitton as a partner of Red Green Carpet, wearing a dress in collaboration with TENCEL Luxe.
This highly successful cooperation received significant praise thorughout media and Lenzing, once again, managed to gain global attention with a truly special project.
Apart from this innovation, Lenzing Group announced the introduction of Eco Pure technology, at the recent Premiere Vision in Paris. This enhances the production of environmentally responsible modal fibers for the textile industry. TENCEL Modal fibers with Eco Pure technology are considered as the most environmentally responsible option among existing modal fibers in the industry. Total chlorine-free bleaching in pulp and fiber delivers the industry’s new standard of clean modal fiber production. With the gentle bleaching process, textiles made predominantly of such fibers tend to be softer than conventionally bleached TENCEL Modal fibers, and are very suitable for undergarments, loungewear, bedding and more. The Eco Pure technology features an eco-responsible production process guided by the EU Ecolabel, a label of environmental excellence that is awarded to products and services that meet high environmental standards throughout their life-cycle.
Over the few past years, brands have made conscious decisions to better understand their supply chain with a core focus on sustainability and transparency in clothing production. In light of this, the TENCEL Modal fibers with Eco Pure technology are identifiable through a special identification technology, making the eco-fibers identifiable throughout all stages of the textile manufacturing process.
“The ongoing innovation in cellulosic fiber technologies and eco-responsible production processes has witnessed more sustainable fiber alternatives across the textile value chain. This has provided businesses and brands with new opportunities and perspectives to enhance product quality and improve sustainable practices. The introduction of Eco Pure technology for TENCEL Modal fibers is providing brands and consumers with great comfort and more responsible environmental options. With sustainability in our DNA, we will continue to review customers’ feedback to develop and produce high-quality fibers that suits their needs and preferences.” said Florian Heubrandner, Vice President of Global Business Management Textiles of Lenzing.
As part of the TOMMYNOW spring 2020 show, Tommy Hilfiger presented the fourth joint TommyXLewis collection, again focusing on sustainability, inclusion and diversity. Grammy winner H.E.R. awarded the twelve designs of TommyXLewisXH.E.R. Capsule collection with an authentic touch. For the seventh season, the runway event returned to the British capital on February 16, 2020 at 8:00 p.m. as part of London Fashion Week: In The Tanks at the Tate Modern.
This season is about loyalty: loyalty to yourself, to what you believe in and also to the desire to shape a sustainable future. Tommy Hilfigers and Lewis Hamilton’s fourth community collection is the embodiment of this philosophy; no wonder that the word loyalty can also be found as a tattoo on the arm of the brand ambassador Hamilton and thus also acts as a guiding principle for the spring 2020 collections.
This season TOMMYNOW will be reduced to what matters most: a sensual journey into Tommy Hilfiger’s sustainable fashion world – with designs that do not waste resources. In London, Tommy Hilfiger and Lewis Hamilton presented their most sustainable line to date with the TommyXLewis collection: More than 75% of the designs are made from 100% organic cotton, recycled materials, down alternatives and denim washes with low environmental impact.
In spring 2020, TOMMYNOW is once again the embodiment of the “Style for All” philosophy; a firm commitment to the belief that fashion cannot make a difference in gender, age, nationality and body size. TommyXLewis and TommyXLewisXH.E.R. is available for all sizes, the HILFIGER COLLECTION, however, enables classic designs to be exchanged between the sexes.
Informa and Micam have announced to be joining forces for the August 2020 edition starting 17-19th August 2020. They will have MICAM Las Vegas alongside Project and Magic at the Las Vegas convention center. “By making this announcement we are connecting the entire footwear world. We need to energise the footwear community brands and retailers.” – Tom Nastos
As part of an effort to become a more sustainable industry, fashion and digital initiatives often overlap in order to inspire the collective to keep abreast of changes in the digital fashion landscape. Below we list 3 apps that are focusing on sustainable efforts & implementing real change. Some of them are available to all stores; others are exclusive to one retailer or territory.
Led by a group of environmentalists, fashion professionals, scientists, writers and developers, GoodOnYou is the key app for fashion and sustain- ability. It rates brands on several sustainability criteria, including environment (where the company’s greenhouse emissions, water and toxic chemical use are assessed, among other things), animals (reflecting on the company’s use of fur, leather, exotic animal skins and so on) and labor (an evaluation of the brand’s commitment to fair pay and health and safety standards in the workplace). What’s more, for brands with overall scores of poor or not good enough, the app suggests alternative designers who deliver (somewhat) similar styles within the same bracket but made more ethically.
UK-based app reGAIN allows consumers to trade their worn garments in exchange for discount vouchers, while also enabling retailers to communicate their commitment to supporting conscious consumption. Customers are invited to drop off parcels with a minimum of 10 unwanted items, including those with visible signs of wear and tear, at one of the 20,000 designated drop-off points across the country and receive up to 25% discount from retailers that have partnered with the app. The garments are either resold or recycled into fibers that are then used to make new clothes, while the retail partners get the benefit of gaining new customers and enhancing their green credentials.
FAER AND COSH!
Regional platforms that enable consumers to locate sustainable brands and retailers are mushrooming. In Berlin, the Faer app has recently launched its Local Store Finder feature helping customers find the nearest shops that offer ethical brands; this app also has a direct sales platform that allows partner retailers and brands to list their (strictly sustainable) items and sell them through the app. Their tools work with all popular e-commerce platforms. Meanwhile, in Belgium, the ethical fashion start-up Cosh! has set out to create personalized sustainable shopping maps that feature local businesses selling conscious fashion labels. Retailers can subscribe and submit between 1 and 5 brands for approval by the app’s experts.