Stone Island opens store in FrankfurtStone Island opens store in FrankfurtStone Island opens store in FrankfurtStone Island opens store in Frankfurt

Stone Island opens store in Frankfurt

The prestigious Goethestrasse street, in the hearth of Frankfurt, is where Stone Island has chosen to open the fourth store in Germany, after Munich, Hamburg and Sylt; enhancing in this way its presence in an important and constantly expanding market.

The store -that covers an area of 135mq – hosts the Stone Island and Stone Island Shadow Project collections. The bush-hammered stone selected for the floor is also used on the walls, interspersed with painted metallic mesh counter-walls and paste coloured MDF. Hangers are made of carbon and anodised aluminium bars. The modular shelves in Alucobond anthracite mirror are covered in black felt. The furnishings and details are made of felt and wood, embellished with an unprecedented industrial appearance.

TOMMY HILFIGER celebrates re-opening of Hamburg store with an exclusive TOMMY JEANS LIVE in-store event

TOMMY HILFIGER celebrates re-opening of Hamburg store with an exclusive TOMMY JEANS LIVE in-store event

Last week TOMMY HILFIGER celebrated the re-opening of the Hamburg store with an exclusive TOMMY JEANS LIVE in-store concert, presenting the musical history of the brand and the long-term cooperation with strong, up-and-coming artists. So a TOMMY JEANS Singbox was installed for one week for an open casting in the Europa Passage. The casting was won by 7Soulz and who was allowed to perform at the event alongside established musicians.

The two-storey TOMMY HILFIGER store spanning over 860 square meters now includes a People’s Place Deli, named after Tommy Hilfiger’s first clothing store, which he opened in 1969 in his hometown of Elmira, New York. It was a place for people of all backgrounds who came together to share exciting experiences of pop culture in the midst of the fashion and music revolution. People’s Place is today an integral part of Tommy Hilfiger’s vision for the retail industry.

Elisa Lanciotti elected new Chair of Assocalzaturifici Young Entrepreneurs

Elisa Lanciotti elected new Chair of Assocalzaturifici Young Entrepreneurs

During the 34th national convention of Confindustria Young Entrepreneurs in Capri, the Assocalzaturifici youth group elected Elisa Lanciotti as Chair for the years 2019-2023. Born in 1987, with a degree in economics and commerce, she is in charge of international sales in her family’s business, Calzaturificio Lancio of Montegranaro (FM). 

The new Chair was elected on a strong agenda with a focus on seminars addressing issues such as technological innovation, digital technology in production processes and customer relations, marketing and female entrepreneurs. 

All with an emphasis on greater integration and cohesion among young people in different trade associations and effective involvement of youth in the group’s decision-making processes. 

Elisa Lanciotti will be flanked by four Deputy Chairs: Federico Bellò of Calzaturificio Bellò in Vigonovo (VE); Sara Cuccu of Loriblu in Porto Sant’Elpidio (FM); Anna Fidanza of Condor Trade in Verolanuova (BS) and Umberto Portogallo of Calzaturificio Florence in Aversa (Caserta). 

“Innovation, cohesion and education: these are the three pillars which will guide our programme,” declares Elisa Lanciotti. “We will maintain continuity with the work of outgoing Chair Charlotta Bachini, with an additional emphasis on Industry 4.0”. 

Hugo Boss ‘Smart Factory’ in IzmirHugo Boss ‘Smart Factory’ in Izmir

Hugo Boss ‘Smart Factory’ in Izmir

Izmir, Turkey is home to HUGO BOSS’s largest production location. Since 1999, the company has primarily produced high-quality business wear products here. On an area of around 65,000 m2, suits, jackets, shirts and coats are produced, and almost 4,000 workers are employed in Izmir. However, the factory is not only the largest HUGO BOSS production facility, it is also the most high-tech, as the company demonstrates what Industry 4.0 looks like in practice here, with networked machines, extensive data analysis and flexible processes.

Many aspects of factories today are automated and self-optimized. Processes are more intelligent, more dynamic – the smart factory is already a reality. The term ‘smart factory’ describes a simple, basic principle: machines and software are always more capable when they are automated and networked. This allows them to communicate with each other and exchange data, which is then analyzed in order to uncover potential for optimization.

The process of converting the factory in Izmir into a smart factory was set in motion back in 2015. This transformation took place in three important steps:

Digital transformation: Employees, machines and processes are networked with each other. This makes it possible to map them digitally, creating a ‘virtual twin’ of the factory. It sounds like science fiction, but it isn’t. Using more than 1,600 tablets installed throughout the location, production data can be tracked in real time, meaning that production can be managed optimally.

Robotics and automation: New technologies are introduced to support employees. At the same time, a ‘TechnoLab’ also develops semi- and fully automated machines and robots to further optimize processes. Artificial intelligence: Data is collected from all over the factory. Analysis of this data provides information about where there is potential for improvement, or even where risks arise. This enables machines, resources and processes to be managed based on well-founded, digital forecasts.

Distinction for a pioneering role: It has not gone unnoticed that HUGO BOSS innovation is breaking new ground with the smart factory. Thus US-based market research and consulting company International Data Corporation honored the production location with the first prize in the categories “Internet of Things” and “Big data and artificial intelligence”. In particular, it stressed the pioneering role of HUGO BOSS in data analytics and in forecasting production errors.

Burberry launches first online game called B BounceBurberry launches first online game called B Bounce

Burberry launches first online game called B Bounce

Burberry has launched its first online game called B Bounce, bringing the gaming experience to customers globally on Burberry.com for the first time. In this engaging and playful game, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets. Once the player has selected a puffer jacket for the character, they bounce upwards between platforms to reach the moon, gaining extra speed by collecting Burberry’s gold TB logos and drones along the way.

Players can compete for special B Bounce prizes, with winners awarded custom made GIFs and virtual Burberry puffer jackets edited onto a digital picture of their choice. The first prize is a real jacket from the new Burberry puffer collection, available to players in UK, US, Canada, China, Japan and Korea.

B Bounce is also available to play on the super-size screen inside Burberry’s flagship store on Regent Street in London.

Mark Morris, Senior Vice President of Digital Commerce at Burberry said: “We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community – and explore our new puffer collection – in this way” B Bounce launches together with Burberry’s new puffer jacket collection and is now available to play on Burberry.com

SUSHI: a capsule collection by brand SUN68SUSHI: a capsule collection by brand SUN68

SUSHI: a capsule collection by brand SUN68

SUSHI is a capsule collection by brand SUN68. Sold exclusivelyon https://sun68.comand through SUN68 Italian Flagship Stores in Milano, Bologna, Veronaand Bassano del Grappa (Vicenza).

The SUSHI collection is inspired by a journey through the metropolis of the world, with the first stop in Tokyo, Japan. An exploration of the city in all its aspects: street style trends, typical food, history and artistic tradition, ideograms and writing. This collection is the expression of the communicative freedom that represents SUN68’s essence and philosophy.

Main inspiration for the capsule name: a take-away sushi, super fresh food for immediate consumption. A fun yet contemporary approach designing clothes easy and fast to wear.

A transversal project that characterizes a young street wear product: Tencell jersey t-shirts, triacetate sweaters and overalls, wool accessories, nylon rain jackets.

ParaJumpers unveil ‘STORIES’, a multi-media travelogueParaJumpers unveil ‘STORIES’, a multi-media travelogue

ParaJumpers unveil ‘STORIES’, a multi-media travelogue

In celebration of their AW19 collection ParaJumpers is releasing their new campaign project; STORIES. A multi-media travelogue that tells stories of ordinary people, their passions, and how ParaJumpers innovative outerwear supports their unique lifestyles. The first chapter, released today on 17th October, is set against beauty at low temperatures in Svalbard.

Capturing the everyday life of the unique characters who inhabit the last frontier before reaching the Arctic Circle the voices of Svalbard tell their STORIES of the unrelenting chill, a never-ending white landscape with jarring contrasts of midnight sun in summer, the Aurora Borealis come winter, the incredible wildlife and soothing echoing silence. To live here, the inhabitants embrace the isolation, the lack of creature comforts and the uncertainty that comes with living in the Norwegian archipelago thanks to its enticing mix of 51 cultures, sense of community, no stress, no crime, and eerie beauty that offers a uniquely colourful and inclusive home. 

And, to match the needs required by isolated snow bound valleys ParaJumpers’ pushed the technical boundaries to respond to the Arctic’s extreme conditions with the new All Star Fall/Winter 2019-20 collection – a range of men’s and women’s outdoor garments that fuse technical innovation with traditional Italian craftsmanship. 

Jil Sander will be the Guest Designer of Pitti Immagine Uomo no. 97

Jil Sander will be the Guest Designer of Pitti Immagine Uomo no. 97

Jil Sander will be the Guest Designer of Pitti Immagine Uomo no. 97 (taking place in Florence from 7th till 10th January 2020). Lucie and Luke Meier – co-creative directors of Jil Sander since spring 2017 – will present the new menswear collection of the iconic fashion house at a special event in Florence.

“We have following with great interest the work of Lucie and Luke Meier at Jil Sander”, says Lapo Cianchi, Pitti Immagine director of communications and events. “A very precise vision of fashion, where there is clearly a constant search for equilibrium between the respect for minimalist codes – which made the history of the brand – and the desire to incite emotion, combined with great attention to details. When they talk about their collections, it is as if they were describing a character, a complex and multifaceted individual. The desire to create clothes that last over time, is an approach that we find to be absolutely fresh and contemporary, to which the special event in Florence should be able to give a further contribution in terms of freedom of expression”.

“For us, showing in Florence is both an honor and a completion”, say Lucie and Luke Meier, co-creative directors of Jil Sander. “We first met in Florence, and never imagined that we would be back here together showing at Pitti Uomo. This opportunity is a truly special one, and we look forward to contributing to the legacy of this city and Pitti Uomo”.

The date and the venue of the event will be unveiled on the occasion of the Pitti Immagine press road show in November.

Neonyt announces “Air” as its overarching theme for 2020 editionNeonyt announces “Air” as its overarching theme for 2020 editionNeonyt announces “Air” as its overarching theme for 2020 edition

Neonyt announces “Air” as its overarching theme for 2020 edition

From 14th to 16th January 2020, the upcoming edition of Neonyt will be taking a closer look at the fashion industry’s carbon footprint, as well as presenting best- practice labels and encouraging industry-relevant discussions on the increasingly digitalised future – always from the analytical perspective of inspiring pioneers and pragmatic experts in sustainability. With views of the former runway of the decommissioned Berlin Tempelhof Airport, and the expanses of the sky above it, the overarching theme of the global hub for fashion, sustainability and innovation, will certainly be palpable. 

“In these times of Fridays for Future and society’s growing awareness of sustainability, many industry players are recognising the necessity of sustainability in fashion. From the very beginning, Neonyt has been dedicated to the major topics affecting the fashion industry – such as the use of resources, working conditions and pioneering technologies. This season with ́air ́ we are again setting the theme for the Berlin Fashion Week, and will ask what the future of fashion will look like,” says Thimo Schwenzfeier, Neonyt’s Show Director. 

Air serves as our protective coating – a thick layer of nitrogen and oxygen that wraps itself protectively around the earth and warms us. But the air we breathe is polluted by smog and fine dust particles. And a major contributor of that is the textile industry, which is responsible for 10% of global CO2 emissions.1 Which means it’s high time that we paid even more attention to the topic. 

Strenesse – New Distribution

Strenesse – New Distribution

As a next step in the recently initiated restructuring of the business, Strenesse appinted sales agency Toepfer GmbH & Co.KG, based in Düsseldorf to take over its B2B sales in the DACH countries (Germany, Austria, Switzerland).
“The agency’s range of products together with the sales expertise that Udo Toepfer’s team brings to the brand, represent the ideal partner for the further development of the Strenesse brand,” says Strenesse’s management.
Restructuring in the context of self-administration is already well advanced and Strenesse is stable for the future, confirms the management.