On the 17th of November 2016, White Milano will host a special event at the Italian Embassy in Berlin. The latter ispart of the international promotion projects that White Milano organised in key global fashion capitals.
The road-show “IT’S TIME TO WHITE” will bring abroad a taste of the tradeshow’s brand mix including established Italian brands and more upcoming designers, in order to promote the Italian contemporary fashion companies worldwide through special fashion events conceived to attract the international press and buyers alike.
For the event in Berlin – besides the special evening with informal modelling performance in the big halls of the prestigious Italian Embassy – three designers with a special bond with the German capital have been picked as guest speakers: Italian designers Melampo and Ludovica Diligu founder of the brand Labo.Art, who have both chosen to be based in Berlin, although they produce in Italy, and, last but not least, Berlin’s designer Simone Vera Bath who lives and works in Rome, the latter will share her experience as winner of the Time Award contest at WHITE.
Since 01.11 Strellson has showcased its “Unstoppable Heliskiing’ video on Youtube, Facebook and Instagram. The video produced by Mehmet Arici in St. Moritz shows two men, two suits, a helicopter and one Mission: “Make Yourself Unstoppable”. Mountain guides Gian Luck and Marcel Schenk take the viewer on the ultimate heliskiing adventure in their AS350 Écureil on 3546m altitude at the Morteratsch Glacier in St. Moritz; all whilst being decked out in Strellson suits.
Bruce Weber will receive the Isabella Blow Award for Fashion Creator at The Fashion Awards 2016 in partnership with Swarovski. Bruce Weber will be honoured at this year’s ceremony on Monday 5th December at the Royal Albert Hall for his incredible creative achievements within the global fashion industry.
Weber’s broad sweep of interests is anchored by his erotic and risqué but always uniquely stylish portraits; models, musicians, actors, artists and creators of all kind come alive in his vast catalogue of work. The warmth and exuberance of his work, alongside that unique ability to make each image feel intimate, is what makes Bruce Weber one of the foremost fashion creators working today.
Cotton is the major raw material of denim production. Therefore, BOSSA follows every step taken towards a more sustainable production. BCI program is an important contributor to achieve the goal on this matter.
BCI Initiative defines what a better and a more sustainable way of growing cotton through an intense cooperation with a multi-stakeholder group of organisations must be like. The product of this method is called “Better Cotton.” It is based on 6 basic principles:
1. Better Cotton is produced by farmers who minimize the harmful impact of crop protection practices
2. Better Cotton is produced by farmers who use water efficiently and care for the availability of water.
3. Better Cotton is produced by farmers who care for the health of the soil.
4. Better Cotton is produced by farmers who conserve natural habitats.
5. Better Cotton is produced by farmers who care for and preserve the quality of the fibre.
6. Better Cotton is produced by farmers who promote decent work
Having 35 % of Bossa’s total cotton consumption from BCI cotton, the company have committed to increase the consumption dramatically to 60% in 2017. The target for 2018 is to make Better Cotton 90% of their consumption while remaining 10% will be organic cotton, allowing only sustainable cottons to the production at the mill.
Orta has launched its first Vintage Book – the 5374 Vintage Showroom Book. The book takes its name from Orta’s great vintage showroom housed in the Istanbul headquarters and tells the story behind 49 pieces selected from the wide archive. It is dedicated to the 49ers – the milestone of the global denim industry.
The birth of denim is globally synonymous with the Californian Gold Rush. When James W Marshall found gold at Sutter’s Mill in Coloma on January 24 1848, he inadvertently started the largest mass migration in American history. The Forty-niners were the first; the pioneers. The origins of denim are so tightly interwoven with these early settlers that this book is dedicated to them, with the selection of 49 inspirational pieces from Orta’s collection. The stories behind these 49 pieces belonging to different time periods from different locations around the world are told in the book with amazing pictures showing the details kept secret in each one.
ISKO has inaugurated a brand-new showroom in Amsterdam, in the vibrant Oud-West neighborhood. Located near Calvin Klein, Tommy Hilfiger, Pepe Jeans offices and many young creative hubs, the location is a symphony of culture, fashion and art.
On October 27th ISKO opened the doors of its new showroom to unveil the latest innovations and technologies in the S/S18 collection. Through the cutting edge technology of augmented reality, guests were able to interact with the collection, with new fabrics coming to life in 3D models that flicker on screen.
In the evening, ISKO celebrated the new showroom with a party for guests and several key market VIPs. ISKO hosted the event with Denim Curator Wouter Munnichs, who has specialized in denim retail over the last 20 years. The event also presented talented denim professionals: Daphne Bleeker, who brought her art live to fabric and Dailybags & Sashikodenim, on hand to share ideas on how to re-use and recycle denim so it can have a second life.
US Denim brings to industry shows all-new fabrics, giving designers original opportunities. Several such innovations will be featured at the November 2nd-3rd 2016 Denim Première Vision show in Paris.
Bi-directional stretch selvedge denim has adapted a vast array of authentic antique selvedge looms to introduce this new Bi-Stretch selvedge fabric.
Comfort and luxuriousness stems from three new collections Airy Yarn technology enhancements which give extra breathability and summer comfort in a wide range of new denims. Furthermore two other collections: Ultra-Light and Ultra-Comfy – use blends of Modal, Tencel, Viscose and special long staple yarns create a luxurious soft feel.
These creations, like authentic indigos, and bio-degradable synthetic blends – are featured at booth 27, among a range of US Denim fabrics that display the company’s product, technology and sustainability strengths.
Moda Made in Italy, the key Assocalzaturifici event for footwear in Germany, has announced new dates and a new position in the German trade fair calendar. The event will be held October 6th till 8th, 2017 rather than in September.
Due to the postponement of theMICAM (the international footwear trade fair scheduled for September 17th till 20th, 2017) Assocalzaturifici has decided to reposition Moda Made in Italy in the month of October to ensure that the German event preserves its specific role – universally recognised among buyers – as the trade fair at which end-of-season orders are finalised. The intention is to recover the former sales figures, which were halted in the most recent edition due to the early arrival of the new season.
The partnership with WGSN, an international fashion trend consulting firm, continues, allowing Moda Made in Italy to present dealers with footwear fashion trends and provide them with useful information for understanding consumers' needs and finalising their sales strategies in Germany and elsewhere.
WHITE Milano celebrated its debut international road shows with the first event in China in Shanghai on October 15th. Now the next stop is Dubai, where on the 23rd of October, contemporary trends will be unveiled. Dubai has been chosen as one of the 4 stages of the roadshow, due to its growing position as a strategic hub on the fashion and design industry map.
The special event called IT'S TIME TO WHITE made a stop in Seoul, Dubai and Berlin… An installation showcased the best of Italian and Chinese fashion: a selection of designers (already present at the show in Milan as part of WHITEAST) project which is reflected in terms of trends, use of reference materials and buyers, proving that there are no boundaries and that China is a thriving market for this particular fashion segment.
Announcing the world premiere of Kartell à la mode’s spring/summer 2017 collection. The brand continues its partnership with major fashion names, presenting a new line by Paula Cademartori. #EnjoyTheFrontRow, a project by the Rinascente department store in Milan, which unveiled the collection this week, with five days of fashion shows and events featuring a hand-picked selection of fashion brands.
The concept of the collection, which includes a sandal and a handbag, is based on a fresh and contemporary tropical mood, with strong use of bright colours and vivid shades. The collection was inspired by the exotic exuberance of the Botanical Garden in Rio de Janeiro, a tropical paradise in the very heart of the city, featuring the delicate hues of the orchids and bromeliads and the vibrant shades of the many species of butterflies and toucans bringing to life a fun yet extremely feminine style.
The injected plastic Parati handbag plays with woven patterns and is offered in four different colour combinations: shades of black, optic white and grey, alongside brighter colours that range from pink to purple and orange.