The Birkenstock box collaborates with Rick Owens in California

The Birkenstock box collaborates with Rick Owens in California

Designed by Gonzalez Haase AAS, Birkenstock’s mobile, spatial retail concept continues its travel throughout the US, moving to the Weat Coast in partnership with Rick Owens with a private launch event on the 17th of April, 2018, followed by the public opening on April 18h till 21st 2018.

The Birkenstock box consists of converted freight containers, which play host to each partner’s interior concept and merchandise proposition. In this site-specific iteration, the Box’s interior is designed by Rick Owens and incorporates the retail design elements from the Rick Owens New York store.

The Birkenstock box will carry a limited collection of Birkenstock styles, along with curated assortment of Rick Owens looks, objects, furniture, legwear and accessories.

Clarion Events acquires the Premium Group

Clarion Events acquires the Premium Group

Clarion Events, an international leader in event planning and trade show events, has been pioneering and organizing innovative events since 1947. It has now been announced that it will acquire the PREMIUM Group, the Berlin-based event and trade show organizer of leading fashion events such as PREMIUM, Seek , Show & Order, Bright, PREMIUM Order Munich and FashionTech Conference, the largest fashion events held twice a year in Germany.

Clarion Events is delighted that Anita Tillmann, Managing Partner of the PREMIUM GROUP and Managing Director Jörg Arntz, who has been Managing Director for four years, and her dedicated team willl continue to strategically develop and manage events from Berlin. PREMIUM’s vohergehnder partner, Waterland Equity, as well as co-founder dr. Florian Bachelin, have left the company. With the new partnership, Clarion Events wants to establish itself as a fixture in the global fashion sector.

Preview of Shoe Trends for A/W 2018-19 by MICAMPreview of Shoe Trends for A/W 2018-19 by MICAMPreview of Shoe Trends for A/W 2018-19 by MICAM

Preview of Shoe Trends for A/W 2018-19 by MICAM

Trends for Autumn/Winter 2018-19 are inspired by “modernity”, “nature”, “science fiction” and “globalization”. Collections present simple, classic and occasionally vintage designs, with modern, contemporary details. A timeless style. The influence of nature can be found in prints and decorations which abound with original details. The impact of street-art is also strong and gives footwear a rebellious touch. Craft traditions from all over the world blend together to create a new highly globalised culture. The materials used are in natural fibres or technical fabrics. Colours are mainly warm and typically autumnal, often in contrast with colder tones, both luminous and opaque. The trend forecasts will be presented at the 85th edition of MICAM Milano, at the Rho Fair Centre from 11 to 14 February 2018.

The Thinker
For women, this trend explores an emerging era: the age of enlightenment 4.0 in which ideas and learning are the most valuable currency. For men and kids autumnal shades prevail, producing a traditional look paired with modern details and accessories.

Humanature
For women and kids, natural materials and tactile surfaces, quilted or richly textured, are the common thread running through this trend. The autumn colour palette is folk-inspired and sees classic earthy tones being replaced by spicy hues and bolder fashion colours. For men and kids in addition to vintage, inspiration comes from the craft traditions of a world without borders. Men’s shoes are technical but sustainable, thanks to the use of organic leather and fabrics.

Dark Wonder
This is a trend inspired by the new technologies. Contrast is at the heart of this palette, with colours ranging from dark to light tones. For men the colour theme sees sportswear become more and more extreme, with oversized items of clothing.

Worldhood
With street culture becoming increasingly globalised, influences from every part of the world are spread and remixed faster than ever before. For men and kids Shoes are retro, revisited and reinterpreted, sporty and informal.

Denham to celebrate its 10th anniversary with a year-long series of events starting this month

Denham to celebrate its 10th anniversary with a year-long series of events starting this month

Denham the Jeanmaker is celebrating its 10th anniversary with ‘A Decade of Denham’, a year-long series of events and collaborations with renowned brands, such as Converse and Barbour, English graphic artist Anthony Burrill, Scandinavian furniture label NORR11, and the Amsterdam-based label Atelier Reservé. The program has kicked off this month, in January with the launch of a book titled ‘A Decade of Denham’ and will see a new project unveiled every month, ending with the launch of the Indig’eau de Parfum fragrance at the end of the year.

DENHAM will also introduce three exclusive jean designs — two men’s styles and one woman’s style — at the Pitti Uomo fair in Florence, Italy, in January. Created using fabric from the renowned Candiani mill, the jeans will be sold in DENHAM stores and via select wholesale partners. They will be packaged in a commemorative anniversary box and include a contest for consumers to win a trip to Milan.

“Celebrating the 10th anniversary of DENHAM is an incredible milestone for our brand,” said Jason Denham, Founder and Chief Creative Officer of DENHAM the Jeanmaker. “Our ‘Decade of DENHAM’ program is a nod to my greatest passions and inspirations that have shaped DENHAM into what it is today. I am honoured and excited to partner with some of the brands and people who have most influenced me in my career.”

#FashionTech Berlin 7th edition

#FashionTech Berlin 7th edition

On the 16th of January 2018 the 7th edition of #Fashiontech took place at a new venue: Kraftwerk Berlin. The conference, which ranks among the leading events of its kind worldwide, saw the top visionaries come together to delve into the topic of “Fashioning the Future” and presented at which stages of the value chain technology can be integrated within to make the industry fit for the digital future. Particular emphasis was laid on the areas of Marketing & Communication, E-Commerce and Retail. Today these areas will be complemented in conjunction with partner, Messe Frankfurt, by looking into Sustainability and Technical Textiles at FashionSustain Conference.

Anita Tillmann, founder and Managing Partner of Premium Exhibitions GmbH and organiser of #FASHIONTECH: “The challenge for every company is to take the first step towards digitalisation, to accept change and to exploit this as an opportunity. From the very beginning, we made it very clear that Fashiontech doesn’t only mean making wearable technology. We understand fashion technology as the embedding of technology at all stages of value chain within both the industry.”

The question is: at what point can technology help a company to develop, not only in securing the own position in the market, but also in helping to stand out from the competition. Even if digitalisation might be easier for  global players and vertical retailers, in part because they have more resources available to them by comparison. But what chances to small and medium-sized companies and emerging designers or independent retailers have to keep up the pace. Exactly at that level – between David and Goliath – #FASHIONTECH leads the discussion around the needs and chances of the digital transformation, and not only on a theoretical basis, but with as practical an approach as possible.

Following the #FASHIONTECH conference on 16 January 2018, the topic of Sustainability and Technical Textiles was the main focus the following day at FashionSustain by Messe Frankfurt. Anita Tillmann: “Two leaders with strong areas of expertise are collaborating and sharing knowledge in order to achieve the best-possible output for the industry. In Messe Frankfurt the PREMIUM Group has found the perfect partner to consolidate the content offering of Berlin Fashion Week and strengthen Berlin as a marketplace for fashion and innovation.”

Pitti Uomo 93: increased presence of buyers (+2,5%)

Pitti Uomo 93: increased presence of buyers (+2,5%)

“It was a very positive outcome in terms of the numbers and the extremely lively atmosphere we experienced over the last few days”, says Raffaello Napoleone, CEO of Pitti Immagine, at the end of Pitti Uomo 93. Infact the four days of the show ended with an increase of the number of buyers (+2.5%), compared to last January: 25,000 presence (over 600 more than a year ago), and an overall number of visitors that exceeded 36,000. Thanks – probably – to the events with international guests, as the opening of Gucci Garden (and Osteria with the famous chef Massimo Bottura). Even the shows were international: the catwalk by the special guests Undercover and Takahiromiyashita TheSoloist and Brooks Brothers, with a special event marking the brand’s 200th anniversary, at Salone dei Cinquecento in Palazzo Vecchio. 
Quite interesting the Athlovers project in collaboration with Reda, and Guest Nation Finland, with intesresting nordic lables. Then, young designers as
the fashion shows by M1992 and  the finale of the International Woolmark Prize, and Les Benjamins performance. So, good news for the 1.244 brands present at the trade show. As confirmed by the organization there were many international buyers 
(+4%, with over 9,200 international buyers in total). Good news from South Korea (+14%), Russia (+31%), France (+3.5%), Netherlands (+15%), Japan (+3%), United States (+20% in terms of the number of shops), Turkey (+23%), Austria (+8%) and Portugal. Good news from new markets like Mexico, Australia, Brazil and India; but probably most surprising were the results of the whole area of Eastern Europe (Poland doubled its buyers, Czech Republic, Hungary, Romania, Bulgaria, Slovakia), followed by the Balkans (Serbia, Slovenia and Croatia), ending with Estonia in the Baltic area. There was also a comforting growth for the Italian market (+1.5%), with around 15,750 registered buyers. 
Berlin Buyers Guide January 2018

Berlin Buyers Guide January 2018

“Welcome to this year’s edition of our online WeAr Buyer’s Guide during Berlin Fashion Week.

As always we want to present you the best events, restaurants, clubs, bars and hotels, alongside some trendarticles to make your buying decisions easier.

During the shows our team will give you live updates of what is happening at the show, show you the who is who, the most creative booth designs and insight into the shows.Please do not hesitate to visit us at our booth at Premium Berlin, at the entrance, and we are happy to answer you any question you might have. Do also enquire about our exclusive WeAr Buyers Club.

As always, we are open to any suggestions you might have – just email our editorial director Shamin: sv@wear-magazine.com”

Happy Berlin Fashion Week,

Klaus Vogel

Editor & Publisher

Assocalzaturifici celebrate a highly successful year

Assocalzaturifici celebrate a highly successful year

It has been a very giving year for Assocalzaturifici: the initiatives undertaken in favour of those in need have achieved great results. Starting with Assocalzaturifici partnership with HUMANA People to People Italia Onlus. In a project that went by the name “Even feet can lend a hand”, Assocalzaturifici members donated their unsold products and remainders to the non-profit association. HUMANA then sent the shoes considered appropriate to Africa and reached an agreement with manufacturers to sell the rest of the shoes in its charity shops. The revenues funded a schooling project in primary schools in Chilangoma, Malawi.

According to HUMANA statistics, the partnership with Assocalzaturifici permitted collection of 300 kg of materials: a highly positive result for the environment too, because it means 90 kg of pesticides that need not be used, 180 kg of fertiliser that will not be spread on the land, 1080 kg of carbon dioxide that will not be emitted and fully 1,800,000 litres of water saved.
2,500 pairs of shoes have been collected so far: a result made possible by everybody’s help. CIMAC, our laboratory for testing and certification of fashion and safety footwear, also contributed much of the material in its warehouse, in the conviction that cutting waste by transforming unused materials into a resource for the people that need them most is the best way to provide for the future.

And this is not all the charity work that Assocalzaturifici has done this year. The revenues from sale of the works of world-famous photographer Giovanni Gastel – who curated the “Similitudini” exhibition during MICAM Milano – were all donated to HUMANA.

Lastly, at Christmas time, Assocalzaturifici made a donation to the Cooperative “I ragazzi di Sipario Onlus” in support of its work helping young people with mental and sensory impairments find work in the restaurant industry.
The cooperative has been around for 10 years and now has a tightly knit team of cooks and waiters who work with great commitment and professionalism every day at “I Ragazzi di Sipario” Bistro, serving lunches and pre-dinner drinks and providing a Catering & Banqueting service.

Pitti Uomo 93 closing figures

Pitti Uomo 93 closing figures

The four days of Pitti Immagine Uomo no.93 are coming to an end at the Fortezza da Basso in Florence, with the first final figures that record a significant increase (+ 2.5%) compared to the last January edition, for a total of almost 25,000 buyers arrived at Pitti Uomo (over 600 more than a year ago), and a total number of visitors that exceed the 36,000 attendance.

In terms of figures, foreign buyers recorded a growth of + 4% (almost 9,200 international buyers in total), with excellent performances from Korea (+14%), Russia (+31%),  the Netherlands (+15%), France (+3%), Japan (+3%), United States (+20% in the store number), Austria (+8%) and Portugal; very good the performances recorded by new markets such as Mexico, Australia, Brazil and India; among the northern European countries, a surprising result for Norway and Finland (Finland was Pitti Guest Nation of this edition), but perhaps the most surprising it is the exploit of the whole area of Eastern Europe (Poland thas doubled its buyers, Czech Republic, Hungary, Romania, Bulgaria and Slovakia), followed by the Balkans (Serbia, Slovenia and Croatia), ending up in Estonia, in the Baltic area. The numbers of the Italian market are also encouraging (+1.5%), which should result in around 15.750 registered buyers.

The ranking of attendance sees Japan back at the top of the list followed by Germany, The Netherlands, Spain, UK, France, Turkey, South Korea, Switzerland, USA, China, Belgium, Russia, Austria and Portugal.

Liberty Fairs Season X: Quest launches in New York

Liberty Fairs Season X: Quest launches in New York

QUEST, a special section within Liberty Fairs, speaks to the modern gentleman who blurs the lines between luxury sportswear and sartorial dressing. An overwhelming success at Liberty Las Vegas, Quest will dip its toes into the New York market with an intimate group of hand-selected brands.

Liberty Fairs Season X will foster an inspiring environment in which to network and learn about the latest innovations in wholesale, direct-to-consumer and the digital influencer market. This season will bring brand buyers, VIPs, and the consumer together to be the necessary catalysts for change in this competitive and exciting environment.