The Fashion for Good Experience is now open in Amsterdam, and is the world’s first interactive, technology-driven museum dedicated to sustainable and circular fashion innovation created by experience design studio, Local Projects.
Supported by founding partner C&A Foundation and corporate partners adidas, C&A and PVH Corp, the museum aims to change the hearts and minds of visitors by helping them discover the stories behind their clothes, learn how they can take action and explore how they can have an impact on both an industry and international level. Through a personalized journey towards transformation, visitors will learn about the history of good fashion, discover more sustainable products and explore future fashion innovations.
Designed by Local Projects, the space incorporates a personalised digital journey with an RFID-bracelet you can learn about the history of good fashion, discover sustainable products and explore fashion innovations of the future.
Fondazione Prada presents the exhibition “Sanguine – Luc Tuymans on Baroque”, curated by Luc Tuymans, in its Milan venue taking place from 18 October 2018 to 25 February 2019.
Organized with M KHA (Museum of Contemporary Art of Antwerp) and KMSKA (Museum of Fine Arts of Antwerp) and the City of Antwerp, the project will be featured in Milan in a new and more extensive version, following its first presentation in the Belgian city from June to September 2018. Luc Tuymans conceived an intense visual experience presenting more than 80 works by 62 international artists, including 25 exhibited exclusively at Fondazione Prada.
“Sanguine” is a personal interpretation of the Baroque based on innovative juxtapositions and unexpected associations of works by contemporary artists and Old Masters. Avoiding a rigid chronological order or a strictly historiographical approach, Tuymans evades the traditional notion of the Baroque and invites viewers to reconsider 17th century art, as well as the contemporary research, by placing artists and their role in society at the center of the exhibition narrative.
Inspired by Calik Denim’s ‘Ever Evolving’ motto, the first in their unique new series of annual events, ‘Ever Evolving Talks’ took place on the 23rd of October in Amsterdam to great acclaim. Leaders from the fashion world shared the stage with influential figures from a variety of global disciplines and sectors to delight international audiences from the industry and beyond with their pioneering experiences and contrasting views about the future. This dynamic new event platform will take place every October, a day before the Kingpins Show Amsterdam.
Guests saw into the future through an array of talks discussing fashion industry insights while experts and disrupters from outside the sector revealed the latest thinking on wider themes such as simplicity and innovation, wearable technology and Millennials’ consumer behaviour.
Speaking from the event Calik Denim CEO Hamit Yenici further explains: ‘Our ‘Ever Evolving’ motto reflects our vision to continually progress. But it’s not just our brand that we aim to move forward; we created Ever Evolving Talks by Calik Denim to move our sector into a more sustainable future, breathe new life into existing events and fulfilling our promise to be truly ‘Ever Evolving.’ Today is about making our promise tangible. Thank you all for believing in our beliefs’.
This past week, WeAr has visited Brazil in order to check creativity and possibilities in one of the biggest countries in the world counting roughly 200 million inhabitants.
The local currency, the Brazilian Real, is at an interesting level for foreign buyers, which makes it worthwhile to look into possibilities. In terms of fashion, creativity and quality are at a high standard throughout the brands and designers as well as in manufacturing.
Despite a poorly coordinated timing between São Paulo Fashion Week and Veste Rio, the latter emerged into a well-visited event. Veste Rio happened one week ahead of São Paulo Fashion Week. We would like to encourage all fair organisers to better coordinate their dates in order to make it easier and more rewarding for international buyers, as it is almost impossible for international buyers to see both and at the same time decreases the number of visitors for both events. At Veste Rio, buyers were seen amongst others from Mexico, the U.S., France, Uruguay and other Brazilian states. None of those buyers we talked to were able to extend their trip to São Paulo. They prefer to visit Rio de Janeiro as an event attracts not only with the venue itself but also with its surroundings. Rio de Janeiro has a lot of emerging creativity and is a great place to find Brazilian brands and discover how they present themselves.
To experience fashion in Rio de Janeiro, visit areas: Ipanema, the adjoining Leblon and Jardim Botânico. There one can see noteworthy mono-brand stores like Osklen, Farm, A. Niemeyer for ready to wear, Havaianas for Brazil’s famous sandals or Salinas for swimwear, but also Dona Coisa, one of the best Brazilian multi-brand stores and a treasure chest to discover Brazilian designers that will function as a jewel in every retailer’s portfolio.
The fair itself was well organised and hosted in a wonderful location near the brand new Museo Amanhã in the harbour area. The views to the sea are incredible and the renovated industrial halls are professional and iconic at the same time.
Exhibiting designers presented a mix of jewellery, swimwear, accessories and ready to wear. The exhibitor list was not very large, but well selected.
Interesting was the set-up of the fair: it combined the trade event with an outlet show in an adjoining building starting on the second day of the event and open to end-consumers. This attracted a lot of public interest and encouraged the consumer to buy more designer brands.
WeAr advises combining such a trip with São Paulo. Rua Harmonia in Vila Madalena and Rua Oscar Freire in Jardins have many creative stores, designers and brands to check and get inspired by. Brazil is not only a Mecca for swimwear but for fashion in general and worth the time to be discovered.
WeAr has covered Veste Rio on our Instagram page for further insights and was invited by renowned Texbrasil, a government organisation helping to strengthen the Brazilian fashion industry.
Fashion for Good has just opened its brand new Fashion for Good Experience in Amsterdam. The Experience is an interactive technology-driven museum focusing on sustainable and circular fashion and innovation. The museum aims to change the hearts and minds of visitors by helping them discover the stories behind their clothes, learn how they can take action and explore how they can have an impact on both an industry and international level. The museum challenges guests to not only appreciate the aesthetics of fashion, but to actively contribute to making fashion good. Through a digital and personalised journey, visitors can learn about the history of good fashion, discover more sustainable products and explore future fashion innovations.
One of the key exhibits in the museum is an Innovation Lounge where guests can discover over 50 amazing innovators who are about to disrupt the fashion industry. This space answers questions like: How is biodegradable glitter made? Can a dress be made from mushroom roots? How can blockchain technology make the garment production process more transparent?
Following 20 years of commitment in Paris, Tranoi is starting a new chapter in China in April 2019 with the same mantra: curation; but also with adapted support to the brands. To celebrate this, a launch event will be held during which an experiential fashion exhibition will be presented, organised in collaboration with international fashion experts Nelly Rodi, describing 6 profiles of fashion consumers in China as well as immersive fashion shows featuring European brands.
An online fashion manufacturing marketplace, Sewport has secured £650,000 investment from a venture capital fund, after launching at the end of 2017. The fully-automated marketplace seeks to ‘matchmake’ budding and established fashion designers and brands with manufacturers around the world. It currently has more than 500 manufacturers on board, as well as more than 4,000 brands.
The company connects small to medium sized fashion brands and budding designers with manufacturers at all stages of development, enabling them to bring their designs to life in an easy and cost-effective way. Boris started the company after working with luxury high fashion brands and realising there was a gap in the market for a ‘one-stop-shop’ manufacturing marketplace for both established brands and new designers.
Lacoste has announced the appointment of Louise Trotter as Creative Director.
The very first female to lead the creative direction of the brand with the Crocodile, the British designer will present her first collection during the next fashion week in Paris.
“We are very happy to welcome Louise. Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections.” Says Thierry Guibert, President of the Lacoste Group.
“I am delighted to join this French brand with such a unique heritage. For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.” Says Louise Trotter.
Belgian designer Glenn Martens, creative director of Y/PROJECT mens and womenswear Paris-based label will present the new Y/PROJECT FW 2019/2020 mens collection in Florence with a special event. Winner of last year’s prestigious Andam Grand Prize Award, Y/PROJECT is considered one of the most original voices on the contemporary fashion scene.
“Glenn Martens has created with Y/PROJECT a new aesthetic language that is driven by contradictions”, says Lapo Cianchi, Pitti Immagine Director of Communications and Special Events,” in which chic is combined with extravagance and eclectic references, while streetwear elements are enriched by historical and couture touches sometimes out of scale. A conceptual design, which has already entered into sync with the most advanced parts of the market. A designer who expresses an acute sense of humor, with a vision of fashion that is extremely personal, where there is room for the freedom to dress as you like, experiment and have fun – without raising barriers of any kind”.
“Florence’s exquisite heritage has been a never-ending source of fascination to me. I am extremely honoured to have been asked to show Y/Project at Pitti Uomo, in the core of this mythical city”, says Glenn Martens, designer of Y/Project.
LD Luxury Distribution is a concrete example of female entrepreneurship that takes hold of the market, confronting it with professionality and seriousness.
It is not just a simple showroom, even if it is located in the prestigious location of Via Della Spiga, 15 in the heart of the Fashion District and houses quality brands. It engages a sui generis concept, unlike any other. The background of the two founders, Angelika Kelch and Sydney Haley, speaks for itself: both have a rich and varied career path, devoted more to 360 degrees consultancy than to mere distribution.
If Angelika boasts a resume that spans precisely the distribution of fashion brands in the premium and luxury sector (especially in Europe and China), marketing, brand development, sourcing and building line, Sydney is her perfect counterpart: born in America, with 25 years’ experience in the luxury goods sector and international promotion of Italian brands. Thanks to the collaboration with important private equity groups, she has refined the ability to select the right brands, those that know how to “pierce” the market.
“We rely on four mantras,” explains Angelika…
“The first, which is very close to our heart, is support for the female entrepreneurial world. As foreign women we have chosen to live in Italy for more than 20 years. Every day we touch firsthand a reality.
The second is democratic luxury. “In response to the specific needs of international buyers, looking for quality brands, but with affordable prices (and in this the Italians are second to none).
The third being a focus on Italian creativity and innovation. “In our showroom we prefer projects that are research driven and that are committed to using particular production techniques. All with a common thread, the real “Made in Italy.
“And the fourth mantra? “It can only be sustainability,” concludes Sydney, “Aware of the fact that fashion can also help save the planet we pay special attention to all the biologically correct materials and processes, always and in any case, companies managed by female entrepreneurs”.