Parajumpers has announced the 6th episode of its ‘STORIES by PARAJUMPERS’. The entree called ‘Scottish Treasure’ presents the life of two passionate bespoke trunk designers that take their ideas and inspiration from the stunning scenery and spectacular wilderness of the Scottish countryside. Trunk-making is more than just a passion for Method Studio’s designer-duo, it’s a family affair. The studio was established in 2009, in rural Scotland, by the husband and wife partnership of architect Marisa Giannasi and second-generation cabinetmaker Callum Robinson. Working closely with prestigious luxury brands and discerning private clients, Method Studio meticulously handcrafts exclusive bespoke trunks and furniture ever since – trunks which are proved to be as novel and elegant as they are ingenious.
“Scotland is really the land of elements, the sea, the wind, the rain…extreme environments, but also beautiful environments. We take a great amount of ideas and inspiration from the landscape surrounding us” explains Marisa Giannasi, Co-Founder and Creative Director of Method Studio, an innovative design company specialized in bespoke trunks and case goods.
This coming September, Capsule Paris Women’s will cooperate with Paris Sur Mode Tuileries and Premiere Classe to implement a show-within-show concept at Paris Sur Mode Tuileries. Taking place from September 29th till October 2nd, Capsule will present approximately 50 brands, and with a united effort strengthen and enliven a fractured Paris women’s market week. With this Capsule at Paris Sur Mode Tuileries will provide a one-stop shop for the world’s premiere retailers to experience hundreds of leading women’s labels under one roof.
“In an ever-changing trade fair landscape, it is an exciting honor and fantastic move for our community to join forces with Paris Sur Mode Tuileries and Premiere Classe Tuileries exhibitions,” said Deirdre Maloney, co-founder of Capsule.
Denim Première Vision is moving back to Paris starting from its upcoming edition taking place on November 2nd and 3rd, 2016. The show will take place at the Paris Event Centre at 20 Avenue De La Porte de La Villette. The show was held in Paris up until 2014, before moving to Barcelona, where it took place for 5 editions. Moving the show back to Paris comes together with the aim to meet the expectations of the global denim market. With the change of venue, the organisation also changed its dates to taking place 15 days ahead of the scheduled dates.
&ldquo Each season for the last 10 years, the show has reinvented itself to better meet the needs of a demanding and versatile industry, and the expectations of brands and of consumers in the constant quest for what’s exclusive and inspiring.”
Tommy Hilfiger’s new Fall/Winter 2016 Hilfiger Denim global advertising campaign called ’24/7 Hailey Baldwin & Lucky Blue Smith’ follows the two models and influencers on a 24-hour adventure through Los Angeles, California. From cruising down Sunset Boulevard to a pit-stop at the iconic Pink’s Hot Dogs, the campaign’s concept opens the door to a unique perspective on the brand, the influencers and the city of L.A. to consumers everywhere. Celebrating a millennial-minded spirit, the campaign engages consumers and interacts with them through a new digital approach.
The concept kicked off in April 2016, when Hailey, Lucky and Bryant Eslava, Hilfiger Denim’s social campaign photographer, invited their social media followers to send creative Snapchats to @TommyHilfiger for an opportunity to attend the campaign photo shoot.
Woolrich Europe continues with its retail expansion policy by implementing the development plan in the area of mountain resorts: following on from Cortina d’Ampezzo, a new store will open in the centre of Courmayeur with more to follow in other European mountain areas.
The business plan leading up to 2020 foresees strong expansion, through the opening of retail points in Italy, Europe, the USA, Canada and Japan, with the objective of arriving at more than 75 Woolrich Stores globally.
The Woolrich Store of Courmayeur is light, airy and yet at the same time sophisticated in appearance, recalling the outdoor origins of Woolrich. The aesthetic and philosophical choice of Woolrich John Rich & Bros when designing its stores is to create a new way of perceiving the store, seeking to tell a story that brings together within the one place the objects and products of the store and offering new value to the store. The store furnishings see a fusion between the historical roots of the brand and contemporary style.
To celebrate their 30th anniversary, Diesel will debut their fall collection with a fashion show in Japan which will be available in stores and online on the very same day. The event will be followed with an exclusive after-party. Furthermore, creative director Nicola Formichetti will be curating an exhibit that day to showcase Diesel archive looks from back in 1978 to today.
Finally, Diesel will launch two denim capsule collections which will be available from September 6th whilst also launching three separate collections which will be distributed exclusively in Japan in collaboration with Japanese brand N. Hollywood, designer Yuko Koike and Porter-Yoshida & Co.
LVMH has sold Donna Karan to American manufacturer and license holder G-III Apparel Group for $650m. The sale of Donna Karan (as well as its DKNY label) makes it the second time LVMH has sold a fashion brand, after the sale of Christian Lacroix in 2005. Founder, Donna Karan stood down last year to concentrate on her new lifestyle business Urban Zen.
CORDURA brand is presenting its latest innovative fabrics and products centered on the following trends:
Authentic Heritage; The latest fabrics epitomize the heritage that CORDURA brand brings. Traditional materials used in traditional products. The latest outdoor fabrics are geared towards the “essentials”.
Simplicity In Style: The latest bags, packs and apparel featured in this category are designed to embrace this spirit with clean simple minimalistic lines and all around durable style.
Going the Distance: multi-functional fabrics are showcased in the latest CORDURA brand collections and combine the best of both worlds – strong with soft, fashion and function, durability with definition. “Durable Plus+,” gives a long lasting, enhanced comfort and performance.
ISKO I-SKOOL, involving more than 50,000 students from all over the world this year alone, has challenged young students coming from the most important universities worldwide in two contests, one dedicated to designers and one to marketing professionals. Students were asked to create denim outfits in one of three style moods:
- Renovated denim icons: starting from an in-depth study of the evolution of denim and a thorough analysis of indigo history, contestants created their own denim icon, a symbol of fashion that never goes out of style. Here the winner was: Anna Biotti (IUAV), awarded by REPLAY
- Athleisure: the contest challenged students to create outfits in the mood of the latest fashion trend, a mix between elegance and sports that is changing the everyday approach to style, using the most iconic ISKO fabrics, from ISKO BLUEJYM to ISKO FUTURE FACE, JEGGINGS, ISKO XMEN’S and ISKO BLUE SKIN. Winner: Joona Rautiainen, (Aalto), awarded by MAVI
- Jool: students had the unique occasion to experiment ISKOTM’s ultimate creation, ISKO JOOL, a new fabric that mixes denim and wool. Very versatile and particularly adaptable to haute couture, this fabric was an exciting challenge for participants. Winner: Ester Rigato (IUAV University), awarded by haikure
- Overall winner Denim Design Award: Ester Rigato, IUAV.
This article is an extended version of the same which appears in the WeAr Magazine Denim Special, out June 2015.
Words: Monica Fossati
In the beginning, the denim and jeans industry was green, since pesticides and GMOs didn’t exist at that point. Nevertheless, producing green clothes has always been a fashion trend, for a brand, a designer, a niche or a season. Over the past 15 years, the denim and jeans industry has made significant efforts to reduce its environmental impacts. Preserving water for denim’s treatment has been one of the main targets. François Girbaud, who launched the stone wash technique in 1965, which consumes lots of water, answered the first one in 2003, with his laser technique Wattwash. Many other waterless initiatives have been born since then. This is due to the growing awareness of the need to answer to the warnings of NGOs and governments, because the issues are real threats today: pollution, depletion of resources and working conditions.
Producing eco-denim is not that difficult, as it relies mainly on the material, the dye, the water and energy consumption and the treatments. First, the material: as organic cotton is rare and original treatments are key trends for denim. So imagination and research have been able to bring about new materials recycles from water bottles, linen or paper yarns. Meanwhile, textile waste, recycled materials, natural fibers and artificial fibers such as Tencel mixed together can provide many possibilities for eco-fabrics.
Dye remains natural in authentic denim, as indigo is a plant. The best eco-dyestuff is recognized thanks to labels like OEKO-TEX from Germany, which indicates the additional benefits of tested safety for skin-friendly clothing and other textiles to interested end users. It approves that a product is harmless for the environment, but also healthier for the wearer. The eco-design approach also analyses the whole lifecycle of a product. That means the whole way of production, so aside from less-water technologies, sewage treatments awareness and renewable energy developments are taking place into mills in developing countries.
A major impact on climate is transportation, so local sourcing as much as possible and greener, slower and optimized distribution help to reduce CO2 emissions that affect our climate. Plus, thinking ahead to the garment’s ending, the easy disassembling of the materials (textiles, metals) has to be anticipated, therefore some brands use stitches instead of metal rivets, and so on.
The fabric itself can be eco-designed, for example Kassim Denim does so with an environmental management system. But a pair of jeans includes other stages of manufacturing; it is a complete ‘lifecycle’. Levi’s made the first eco-designed jeans in 2006, with a 100% organic cotton denim, a coconut shell button on the waist and stitches instead of rivets. The indigo finish came from potato starch, mimosa flower and Marseille soap. The best eco-jeans rely on the whole chain: the store contributes to the global impact of the product, and the wearer as well, with the washing and the choice of ending waste.
Producing the best eco-denim for the industry is a mixture of all these ideas, aiming to reduce all environmental impacts as much as possible. Today, most denim manufacturers – the first witnesses of the whole jeans’ lifecycle – propose very smart products, such as ISKO, BOSSA and US Denim Mills. The good news is that whether you are a designer, a wearer, a buyer, or a manufacturer, every time you touch a denim, you can participate to make it greener at this stage of its life, with your choices and behaviour.