Milano Unica’s F/W edition to take place in July from 2017

Milano Unica’s F/W edition to take place in July from 2017

Milano Unica is repositioning the F/W edition of its international textile-accessories exhibition to July  2017 from September, following requests from the market and the textile industry. This shift makes Milano Unica, the Italian textiles and accessories trade show, one of the first international textile fairs to be held in the world calendar.

Hudson Unfiltered Live in NYC at Coterie

Hudson Unfiltered Live in NYC at Coterie

Hudson Jeans has announced its new HUDSON Unfiltered Live in NYC experience which is taking place at Coterie NYC tradeshow this September. Hudson is bringing a new exciting approach to how people experience Tradeshows that has never been done before. With the belief that one of the most powerful tools for this is the Arts and the Youth, they will this season at Coterie donate 10% of Sales to the Arts benefiting the following causes:

#BARS Workshop NYC is a workshop on rap for musical theater presented by Hamilton Star, Daveed Diggs and Rafael Casal. For the Rapper who wants to step into theater, or Actor who wants to incorporate rap into their wheelhouse – this gets you firmly at the center. Develop rap, rhythmic narrative, spoken word and improvisation skills to bring yourself to the forefront of the next evolution in musical Theater. 

Get Lit – Words Ignite is a youth poetry literacy non-profit committed to lowering drop-out rates and creating education reform one poet at a time. Through an innovative curriculum that fuses classic, iconic poetry with students’ original spoken word responses, Get Lit places the greatest poets of our time in dialogue with over 20,000 teens each year who transform their lives and communities through art and social consciousness. 

Performances by musicians and poets as well as artists will take place at their booth during the tradeshow. With this, the brand will make the visitors’ experience at their booth an interactive one with offering of food, drinks etc given.

Whos Next and Premiere Classe September 2016 edition review

Whos Next and Premiere Classe September 2016 edition review

The trade shows Who’s Next and Premiere Classe have now closed their doors. The objective for this edition was clear: to create an influential and flourishing setting, suitable for the act of buying in a lively and friendly trade show environment. For this new edition the team curated around the theme of the “Mediterranean”, which altogether proved very popular among the visitors and exhibitors.

To put it in figures, there were 38,258 visitors who walked the aisles of the Parc des Expositions at the Porte de Versailles. A decrease of 7% in the number of visitors compared to September 2015 (-8.2% of the French public and -5.4% international visitors). An expected decrease but still remains reassuring for the business of the next edition of the trade shows.

The trade shows proved to have a strong presence from northern European countries such as Sweden (+11%) and Denmark (+16.9%). In contrast, there was a fall in the presence of southern European countries, particularly with Italy (-8.3%) and Spain (-5.7%), Portugal remained unchanged and there was a return from Greece. The trade shows also attracted the American continent (+7.6%) with an increase in the number of visitors from the USA (+13.3%). In a sensitive context, the Middle-East stabilised itself, as well as Asia with China (8.1%), South-Korea (+1.2%) and Japan (-3%).

The last point, a reconnection with business for all participants, during which new French investors were present. This suggests a wealth of confidence for 2017.

Nastrificio Victor shows innovation in booth concept at Munich Fabric StartNastrificio Victor shows innovation in booth concept at Munich Fabric StartNastrificio Victor shows innovation in booth concept at Munich Fabric Start

Nastrificio Victor shows innovation in booth concept at Munich Fabric Start

In the past edition of Munich Fabric Start, Nastrificio Victor, famous for its high quality nastris, showed considerable innovation in their booth concept. 

Rather than just the normal booth size- with some products, a table and a chair- they made it into an experience. A colorful booth, inspired by a tropical theme displaying parrots and flamingos, invited customers into a feel-good atmosphere. 

Attached to this colorful setting were the most recent nastris, for visitors to touch or take samples from. They also showed that creativity has no limits with different animals being construed with their nastris, making them absolute eye-catchers. 

As a whole- it offered visitors not only a destination to make business, but also an interactive platform to experience the entire brand-world and network whilst at the same time taking a moment to relax ,dipping into the tropical feeling for the Nastrifico Victor world. 

Matteo Marzotto acquires stake in Dondup and is named president

Matteo Marzotto acquires stake in Dondup and is named president

Matteo Marzotto has acquired stake in Dondup and has been named president. Its former president Massimo Berloni will remain with the brand as honorary president. Manuela Mariotti, who co-founded the brand in 1999 with Berloni, will remain creative director. 

Greenshowroom and Ethical Fashion Show to expand exhibition space

Greenshowroom and Ethical Fashion Show to expand exhibition space

Greenshowroom and Ethical Fashion Show are expanding their exhibition space for their winter edition taking place from 17th till 19th of January 2017. With this, their catwalk shows ‘Salonshow’ and ‘Ethical Fashion on Stage’ will be moved to the Energie Forum next door. The remaining space will then be used for more exhibition space.

S/S 17 Collection by 5:31 Jerome

S/S 17 Collection by 5:31 Jerome

In designing the 5:31 Jerome collection for men and women, Jerome LaMaar looks to the future through the evolution of the human race, and explores the idea of the cosmic race of multicultural fusion. Street wear, oceans, tan skin, ethereal ideas and evolution of glamour all come together in this collection, AWAY, which featured  which featured sweaters and jackets with Swarovski crystals, in avant garde cuts.

“The look refers to a conceptualized approach to futurism and the high tides that are forecasted to arrive at our shores,” says Lamaar of the collection. The handpainted straw hats symbolize a UFO. The shapes of the models’ fingernails referenced surfboards , and the eyewear was hand crafted in Japan in collaboration with Archibald Optics. On the models’ feet were Birkenstocks, encrusted by hand with seashells and pearls."

Parajumpers presents its 7th episode of ‘Stories by Parajumpers’

Parajumpers presents its 7th episode of ‘Stories by Parajumpers’

This latest visual travelogue features an escape on the Mediterranean sea, where Massimo Rossetti – the Parajumpers’ Creative Director – is braving the waves on his Californian vintage sailing boat. Inspired by “Corto Maltese”, the main character of Hugo Pratt’s comic book, the “The Ballad of the Salt Sea”, Massimo Rossetti reflects on past, present and future and his love of sailing and the immaculate beauty of the sea, comparing himself to Maltese, who is “a gypsy, a sailor that travelled the world and had extraordinary adventures”.

“’Stories' is about boundary-pushing personalities who are inspired and driven by everyday beauty, something we often tend to ignore” explains Rossetti. “We want to give them a voice, to let them tell their very own stories – stories that become the filter through which we define our dreams, goals and possibilities” he adds when referring to the recent video footage of 'Stories by Parajumpers'.

Mustang presents new retail architectural concept

Mustang presents new retail architectural concept

Mustang, the Denim specialist from south Germany, has upgraded its brand architecture and presents this for the first time at Karstadt in Hamburg on more than 30m2.

It now features a selection of high-quality materials combined with unique elements bringing about a modern, bright and friendly appearance: white lacquered wood meets warm rolled steel and oiled oak, resembling a marriage of modern zeitgeist and traditional craftsmanship. This concept will be integrated step-by-step into all Mustang showrooms, shop-in-shops, trade-show representation and enterprise retail spaces.

The recently opened Mustang monobrand store in Dubai also was designed according to this concept and so will be the relaunch of Mustang retail spaces at Kaufhof Düsseldorf and Karstadt Frankfurt, which follow later this year.

“It was important for us to find a language of design and form that reflects both our heritage as well as our vision for the future”, explains Dietmar Axt, CEO of the MUSTANG Group. “Even if our current innovative product development is occasionally ahead of its time, we will never forget our roots as the first European jeans brand.”

Tommy Hilfiger introduces #TommyNow: a new runway concept

Tommy Hilfiger introduces #TommyNow: a new runway concept

Tommy Hilfiger has announced #TOMMYNOW, its first ever in-season fashion show, taking place on Friday, September 9, 2016 on “Tommy Pier” at South Street Seaport in New York City. The Fall 2016 designs, including the TommyXGigi collection designed in collaboration with Gigi Hadid, will be available to purchase globally through e-commerce, retail, wholesale and social commerce channels the moment they hit the runway.

The #TOMMYNOW runway show will be open to the public, reflecting Hilfiger’s longstanding vision to democratize fashion and engage consumers in a fun, unique experience both onsite and online. The shoppable live stream will allow those at the show and those watching remotely to immediately shop every look on tommy.com. The runway collection will be immediately shoppable at the show using digital touchscreens, and remotely through live stream and social commerce channels, including Instagram, Snapchat, Facebook and Pinterest.