Women’s shirtwear brand ‘A-Line’ is challenging conventions to create the perfect fit for the 21st century woman
A-Line is a women shirtwear brand challenging conventions
to create the perfect fit for the 21st century woman. Simplicity meets sophistication – the synergy results in unlikely shapes that compliment the female body. The brand’s designs are a reflection of what the A- Line woman stands for – elegance, maturity and confidence. Designing the perfect shirt and sharing it with women everywhere was Alexandra Carneiro’s drive. Thorough and passionate about detail, the creative director at A-Line has synced her sense of taste and her 20 years’ experience in the textile industry to reinvent the essentials in a woman’s wardrobe. A- Line curates natural and delicate materials such as cotton and silk to design easy care, functional, high quality pieces. Available in neutral shades and pastel colours, the design’s wow factor is its fit, softness and attention to detail.
“When I first met her [ Sofia, our muse ], I immediately realised she embodies everything A-line stands for: sophistication, confidence and self-affirmation. A strong woman, down-to-earth and creative, but always mindful of her appearance and her femininity. Simple and poised, but able to fill a room with her presence and flawless sense of style. A woman just like us. Meet Sofia, part of our newest A-line chapter. A-line. From one woman to another. All day, every day.”
Rifle’s 60th anniversary opens the era of the brand’s relaunch. A new chapter whose first pages were written in June 2017 when Giulio Fratini, third generation of the founding family has announced the agreement with Kora Investments Sa, Swiss investment holding company founded in 2014 by the lawyer Alessandra Pallara, leading to the establishment of the new society Rifle & Co S.r.l.
An operation that signs the opening for the first time to foreign capitals and welcome a new team of managers, with the purpose to bring the brand Rifle back to play a major role in the international jeanswear world. Franco Marianelli will be the one leading this new course, with a curriculum characterized by top-level positions driving internationally renowned denimwear brands and whose now Rifle’s new CEO.
The kick of this new plan coincides with a fundamental recurrences for Rifle, the 60th anniversary of its foundation. A goal that brand intends to celebrate at its best, starting from a renovation of the product, with a constant look at its heritage and its excellence in manufacturing. The new collection will have as starting point the brand archive, source of inspiration for a product with a strong fashion content and at the same time open to new trends coming from the catwalks, with the aim of conquering a new female clientele thanks also to a strategic pricing policy.
The brand is also planning to expand its market internationally, with a focus on the countries of the Eastern Europe and in Asia. The digital channel will have big importance in the future growth of Rifle with important investments in the web communication, on the main social networks to catch the attention of the younger consumers and a focus on the e-commerce with partners with long experience in the fashion world.
The Roberto Cavalli Group has chosen Pitti Uomo for the worldwide launch of its new men’s fashion project
The Roberto Cavalli Group has chosen Pitti Uomo for the worldwide launch of its new men’s fashion project with a special event in the house’s distinctive style.
One of the most important Italian luxury brands in the world, Roberto Cavalli will be back on its “hometown” catwalks with the first men’s collection by Paul Surridge, the new creative director for all of the company’s lines.
“The long love story between Pitti Immagine and Roberto Cavalli began nearly twenty years ago”, say Raffaello Napoleone, CEO of Pitti Immagine. “The runway show at the forthcoming edition of Pitti Uomo, featuring the first menswear collection by Paul Surridge further sanctions this bond, with us of Pitti and with the city. It marks the return of one of the champions of Italian style, one of the names that made Florence the world capital of fashion, and – at the same time it is the moment for highlighting a new phase for the brand led by the design talents of the new creative director. We are truly pleased to present this Special Guest, and we are working with the Roberto Cavalli Group with great synergy “.
“Style and the excellence of Made in Italy are the distinctive elements that create and distunguish the denim concept of OneDress OneLove, a new female brand that is debuting on the market, strong of a joint-venture with higly professional people of great experience in the fashion field that have worked together synergically to launch this new brand. The use of only the best denim canvas, the expert tailoring made in italy and the extensive research for the washing process convey a unique appeal to this product, making OneDress OneLove to immediately take place as the new denim standard in the best italian boutiques.”
Nobis, Canadian brand of outerwear of the highest quality, presents for the S/S18 season a new model called CLAYTON. A raincoat that winks at a business look in its camel version with a vichy interior and becomes a perfect streetwear piece proposed in the new version in graphic camouflage.
The main details of this pass-par-tout model are the 5 front buttons, different depending on the color variant, the button-down collar and the hidden pockets. Ideal for mid-season in the months of unpredictable weather, in fact, thanks to the special membrane of which it is covered, the fabric does not allow water to penetrate while being completely breathable.
Pepe Jeans London has launched a new, responsible innovation initiative to help accelerate the denim industry shift to more sustainable production methods. ‘Tru-Blu’, the new program will see Pepe Jeans London launch a series of eco-minded protocols over the next few months which will be adopted by the company to set the new standard in denim design and eco-technology. The first three steps to be revealed by Pepe Jeans London are Ice Shock, Tru-Blue, and Wiser Wash.
The first, Ice Shock, is a new washing technique that uses dry ice pellets to give denim a natural washed look. The second, Tru-Blu, is a new production process which was used to make a pioneering denim collection using zero chemical washes, reducing water consumption as well as reaching new depths of indigo contracts on denim jeans. The third, Wiser Wash, a process which eliminates the use of pumice stones and toxic chemicals used in traditional washing, while still be able to achieve the same bright contrasts and abrasions.
The Council of Fashion Designers of America (CFDA) has announced the 2018 CFDA Award nominees via their Instagram page. CFDA designers, models and influencers all shot videos announcing the nominees that were released in secession on CFDA’s Instagram account. Several announcements were shot at the Brooklyn Museum, which will be the official venue for this year’s awards on June 4th.
Last year, Raf Simons made history when he became the second designer ever to win both the menswear and womenswear designer of the year awards in the same year for his work at Calvin Klein.
To view the full list of nominees, follow link.
Yesterday saw the launch of MarthaLouisa.com, an e-commerce site which i dedicated to selling shoes from the biggest fashion houses as well as young up-and-coming talent. The site is run by Susanne and Christoph Botschen, founders of the luxury e-commerce site MyTheresa.com.
Guillaume Henry, Creative Director at Nina Ricci has confirmed his departure. In a joint statement, first seen by WWD, the French fashion house confirmed Henry is set to exit after a three and a half year tenure.
“After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection.” Depending on the arrival of a new creative director, the brand’s next collection are set to be designed by Nina Ricci’s in-house studio, added the statement.
Ruco Line announces the entry of a major new resource as Davide Motta joins the company in the position of Creative Director in March 2018.
With a diploma in Industrial Design and two masters – Fashion Design and Footwear Design – Davide Motta comes from Givenchy, where he served as Men’s Senior Designer, and will work in Creative Direction of the Ruco Line and Agile by Ruco Line brands. With solid career experience, spent between Givenchy, Dolce & Gabbana and Kurt Geiger (South Africa), Davide Motta comes to the company in Mugnano with a significant background in the world of luxury fashion. A perfect match with Ruco Line, which after 30 years of history in 2017, will embark on a new path that will see, first of all, a deep style renewal, involving the women’s and men’s collections of both company brands.