The upcoming edition of Woman Paris, taking place from March 3rd till 5th, 2017, is moving to Place Vendôme. The garden will host both womenswear show Paris sur Mode and Premiere Classe.
The new WOMAN A/W 17 campaign is created by Malin Gabriella Nordin. She uses various mediums such as painting, illustration, sculpture and installations are all to be found in her body of work. Colours and composition are interchangeable but always distinctively emotive and dynamic.
The 83rd edition of theMICAM, at the Fiera Milano (Rho) from 12th to 15th February, will present exhibitors and trade visitors with a new concept and look.
A structural transformation that was already underway during the last edition but which has now been fully completed and takes the form of a new concept for pavilions 1 and 3 and various modern elements that represent a marked change with respect to past editions. Larger and more functional areas to facilitate interaction between buyers and exhibitors and a conceptual evolution made even more alluring and fashion-oriented.
A change in image that is expressed most vividly in the new publicity campaign which has chosen the “Divine Comedy” to announce theMICAM’s new course which will have as its leitmotif the three canticles of Dante’s poem. A three- year long journey which starts in this edition in the circles of Hell, with the spotlight on the capital sin of “Lust”, followed by Seduction in September and continuing next year in “Purgatory” and ending in 2019 bathed in the bright light of “Paradise”.
Another of the new entries at this 83rd edition is the Emerging Designer Area in Pav. 1 on the edge of the Fashion Square: a space entirely dedicated to emerging Italian and international designers and an indication of theMICAM’s desire to stay ahead of the game by nurturing new talent and potential future leaders in the footwear sector.
Full rein is also given to the creativity of young students. At stand F02 in Pav. 1, top training schools specialising in the footwear sector will discuss the new aspects of their courses and how best to prepare to meet the challenges of producing and marketing quality footwear.
With its current strategic approach as an innovation and communication platform MUNICH FABRIC START has set new standards in the face of challenging developments in the sector and on the market.
Reliability and continuity as well as an expanded portfolio with international brands are the key constants for the newly achieved growth at MUNICH FABRIC START in 2017. Expressed in figures: three very well-attended days at the fair and, in particular, a strong third day made for growth in visitor numbers of some 1% over the previous year reaching 20,100 international visitors by the end of the event
Once again meeting with wide approval was KEYHOUSE that kicked off last autumn. Equally high were the numbers at the two BLUEZONE halls ALL STAR MILLS and CATALYZER. With over 100 international brands BLUEZONE posted the highest numbers since its inception, both in terms of exhibitors and visitors. Optimism was spread by the over 1,700 very bold, imaginative and inspiring fabric collections and technical product developments from the over 1,000 suppliers.
The highlight fabric and accessories developments staged in the TREND and COLOUR FORUM in the foyer of the MOC were able to create added appeal serving as an inspiration pool thanks to the extension and new interpretation of the ADDITIONALS TREND FORUM arranged in trend worlds.
Spring 2017 TOMMYNOW, Tommy Hilfiger’s second in-season fashion show, took place on Wednesday, February 8th, 2017 at “TOMMYLAND” in Venice Beach, Los Angeles. Celebrating the fusion of fashion with California-inspired music and creativity, “TOMMYLAND” became the ultimate West Coast fashion festival, set against the iconic backdrop of Venice Beach. Continuing Tommy Hilfiger’s leadership in the “See Now, Buy Now” runway model, all looks from the Spring 2017 show, including the second TommyXGigi collection designed in collaboration with Gigi Hadid, were immediately available to purchase across all sales channels in more than 70 countries around the world.
TOMMYNOW is about inclusivity, celebrating pop culture, and connecting to our global consumers in an authentic, personalized and powerful way,” said Tommy Hilfiger. “We launched the TOMMYNOW platform in September because we are the brand that breaks conventions, puts the consumer at the heart of our business, and believes in creating fun, inspiring experiences that fuse fashion and entertainment. For February, we are pushing the boundaries even further with a one-of-a-kind festival event that celebrates the youth culture and California spirit that inspired our collection this season.”
On the 7th February 2017, related to the 67th of the Berlinale, the new exhibition of the photographer Anatol Kotte had its opening at the renowned Concept Store OUKAN in Berlin-Mitte. Under the title „Actors“ – the artist presents 18 of his famous portraits of actors, most of them were taken in black and white and they will show the national and international “Mimenriege”. Beside their German colleagues Til Schweiger, Natalia Wörner, Moritz Bleibtreu and Matthias Schweighöfer, many other iconic actors like Jeff Goldblum, Ewan McGregor, Geraldine Chaplin participated.
Anatol Kotte started in 1982 as a photographer's assistant before he attended his freelance work. Previously, Kotte found his passion for portraits and now with 20 years experience – definitely the artist belongs to the premier league of photographer.
The world’s biggest trade show for sport-related gear has yet again opened its door on February 5th.
The event features relevant brands in the active market from adidas to Helly Hansen to Fusalp. But also up and coming activewear brands like Beachbody will be exhibiting.
Aside from the latest innovations and trends, visitors can also inform themselves on topics such as women in sports or new textile trends for sport and outdoor garments.
Of course, new accessories and footwear is also presented alongside health and fitness trends.
2017 the focus will be on classic fitness, healthy eating, mobile apps and running. 66°North from Iceland, Casio, Fila, Osprey, Salming and TomTom are some of the many brands presenting their latest innovation in this field.
Invista's Cordura brand and the global outdoor specialist Blackyak have collaborated on a collection designed by mountaineers for mountaineers. First partnering up in 2016 for BLACKYAK’s global market launch, the brands have expanded their offerings in the European market with the latest 2017 fall/winter apparel debuting right now at ISPO Munich (February 2017).
The 2017 collection features insulation and mid-weight layers designed with Cordura fabric for enhanced durability and soft comfort. Pants, shorts, shirts and jackets engineered for use on the summit will hit stores for spring/summer and fall/winter 2017.
Inspired by the yak’s resilience, Blackyak clothing is crafted to withstand even the harshest alpine conditions. Prototypes are exposed to the extreme situations by the Blackyak athletes during training and on expeditions.
The official European launch is happening right now at ISPO Munich, until the 8th of February 2017 with an exclusive joint media event in conjunction with the show.
Industry veterans Killick Datta and Peter Koral use this year's ISPO to launch the apparel and footwear line of Beachbody with their company Global Brand Partners.
The will be designing, developing and producing garments and shoes under the name of the renowned fitness and wellness expert. Beachbody is a worldwide leader in health and fitness headquartered in Santa Monica, USA. Founded in 1998 its goal was to help people achieve their fitness goals. Its success stems from its ‘Beachbody on Demand’ streaming platform, workout regiments, such as Insanity, its super shakes and sport nutrition supplements. It has a network of 500,000 coaches and over 36 million views on YouTube. In 2013, Beachbody had 17 million customers. As the athleisure trend continues to grow, this is a strong brand to look out for.
Both footwear and apparel products will be ready for delivery July this year.
The line can be found at ISPO Munich HallB2 Booth 124 until Wednesday.
With the addition of an external team of Art Directors Delerue Roppel, a journey to editorialize Birkenstock begins with the S/S 2017 campaign. A renewed visual language is defined by Dan Tobin Smith – he creates the still life photography for Apple among a list of clients.
A new layout deletes any unnecessary graphics, allowing for a sole focus on the product and branding that appears exclusively on the product itself. The campaign reflects on the wide appeal of Birkenstock. It will appeal equally to a younger client that has just discovered that the Birkenstock footbed and stylish shoes go together perfectly as well as the traditional client that has been a loyal Birkenstock wearer for many decades.
A confident, focused approach that sets the tone for a dynamic year ahead. Birkenstock has entered the Bedding / Home category at the furniture fair in Cologne this month, is set to launch an extensive NATURAL CARE cosmetics line later this year and will start to build a global press agency network in all key markets starting February 2017.
ISPO, the largest international exhibition for the sports industry, is the perfect setting to experience ISKO ARQUAS, the revolutionary activewear fabric platform conceived by ISKO, the world leader in denim production and innovation, and CREATIVE ROOM, its Italian style and design think-tank.
Athleisure, one of the most viral trends, is radically rewriting the codes of fashion and lifestyle, and it’s the genesis for the ISKO ARQUAS platform: the boundaries between formal occasions and sports activities are less and less indistinct while not so long ago, being fashionable at any time seemed impossible. These advanced textile concepts and innovations combine one-of-a-kind aesthetics with unexpected features that stand up to even the most dynamic and energetic situations, because they are the essential ingredient for activewear that delivers sports-level performance along with incomparable style.
To show the wide and inspirational range of technical and stylistic applications, ISKO and CREATIVE ROOM developed three main moods to express the soul of these multifaceted fabrics:
Sport, dance & fitness – High performance with a trendy flair
Urban tech – Maximum freedom with contemporary attitude
Blue Outdoor – The top of fashion for the open air.