ETRO has recently opened its Etro boutique in Shanghai, located at Plaza 66. The 150 square metre boutique offers Etro menswear, womenswear and accessories collections. The interior epitomises the latest generation of Etro boutiques. The interior is characterised by sophisticated white marble, bright golden shelves and walls conceived in a warm gray, enhancing the bright tones of the furniture.
The new boutique represents the world of Etro, synonymous with “Made in Italy”. High-quality materials, natural fibres are embellished by original designs and innovative colours, embodying the brand ideal.
For S/S 2017, Stone Island used an artisan process with corrosive paste that makes garments unique and unrepeatable. Garments are dyed with special recipes and then faded by hand with a corrosive paste. The nbsp;Stone Island badge is attached to the pieces during the manual fading and features the same corrosion marks. Residual dye remaining on the surface highlights the architecture of the garments.
This artisan process – applied on outerwear pieces made in military-derived cotton satin, and on knits, sweatshirts and bottoms – is what creates the unique effect on each individual piece.
Cristina Gavioli was founded in 1986 as a result of the meeting between Giuseppe Bertani and fashion designer Cristina Gavioli. It was the beginning of a partnership which combined passion and creativity; something the brand is known for till the present day. With production based on fine quality Italian craftsmanship, year after year, Cristina Gavioli has approached the large export market, creating a close-knit commercial network that boasts partners from Europe to the United States and from Russia to Asia.
Most recently the brand celebrated their 30th anniversary with a party in Italy a few days before leaving to showcase at PREMIUM Berlin. The presentation of their 2017-18 winter collection at PREMIUM was successfully received from local and international buyers alike.
Etienne Cochet, General Manager of Who’s Next and Premiere Classe, has opened the show saying: “There is an uplifting attitude in Paris as a whole and one can feel this positive atmosphere on our show. People are buying here and we still offer a return on investment for our exhibitors.”
There are a number of novelties introduced in this season’s show.
This year’s Who’s Next is under the Girl Squad theme to represent and highlight Generation Z with its girl's squad. This new consumer group is reinventing clothes, which can be seen throughout fashion and accessories. They are more positive and have an increased community thinking. At the same time, they are harder to understand for brands. Who’s Next continuously assists retailers and brands alike with conferences and guides to better understand and target this all important target group, which is the consumer of the future. All conferences can be followed on their Facebook page live.
New pop-up stores throughout the show’s halls display especially home and lifestyle items. The aim was to highlight consumer worlds and connect B2B with B2C.
Together with Parisian streetwear retailer Citadium, the organization called for application for young designers and offered 10 of them space at the show but also at the retailer itself. That way the brands can experience B2B and B2C. The show aims also for the September show to minimize the gap between B2B and B2C.
Sylvie Pourrat, Show Director of Premiere Classe, highlighted that in the accessory segment, the classical trade show segment is not enough anymore. “We are right now in the progress to find new solutions. For now, we have created new layouts, creating new pathways through the shows but also different booth models to let the designer’s creativity flow freely. We highlighted accessories within the Urban hall to offer new formats to our exhibitors. An example is Mellow Yellow, which is presenting within Premiere Classe as well as in the Trendy area of Who’s Next, to link both, fashion and accessory, segments together. This is making the journey for buyers easier and their shop more dynamic. We want to help buyers to find new products and merchandise.”
In terms of brands, 70% are international, notably a big amount from Italy but also from India and South Korea, displaying highly creative collections at approachable prices.
Mixed within established brands are young talents to offer retailers an optimal brand portfolio to satisfy consumer’s demand for both – commercial brands but also individual outfits.
New features for buyers specifically are welcome desks, personal shopping for retailers, as well as frequently asked questions published two weeks prior to the show’s start. Topics such as activewear, big sizes, shoes and leatherware including price points and other buyer-relevant information are covered. There is also an easy to sell selection at affordable prices and good margins at the entrance of hall 7.1 where retailers can buy SS17 items and expect delivery within three weeks. Also introduced is a curvy section partnered with a blogger specialised in cool bigger sized brands.
WeAr has cooperated with Who's Next – visit us in the Retail Expert Lounge.
In sunny and snowy Berlin the fashion crowd reassembled once again for the Fall/Winter 17 edition of Premium, Show and Order, Seek, Bright, Panorama and other events.
This season the Premium Group separated the segments: womenswear talents are to be discovered at the newly acquired and revamped Show & Order while menswear brands primarily show at Seek. Obviously, the mothership at Postbahnhof Berlin is still filled with renowned brands such as Hudson, Peuterey, Joe's Jeans, European Culture, Bogner, Joop, Parajumpers, Colmar etc. Emerging talents, too, can be found here, as well as well established German heritage brands such as Heinz Bauer Manufakt, Handstich and Hemisphere Cashmere. As well as being the most important DACH event, international buyers from Japan, Russia to Italy were spotted discovering fresh talents and re-purchasing established collections.
At Panorama a slower start was seen, however influential brands such as Guess, Alberto, Wrangler and Lieblingsstück still displayed their collections and looked forward welcoming buyers to their booths.
In the early 1990s, INVISTA’s CORDURA brand and Woolrich, America’s Original Outdoor Clothing Company, collaborated to create Wool-Dura, a specialty blend of iconic Woolrich wool and nylon 6,6 CORDURA fabric used in hunting apparel.
Now, the two are back together for the 50th anniversary of the CORDURA brand with a newly reimagined Wool-Dura collection, taking inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist. Wool-Dura is an authentic fabric that combines the durability of CORDURA fibre and the natural properties of Woolrich wool, produced in the historic Woolrich Woolen Mill, to create strong, enduring garments for the authentic outdoor lifestyle. The latest line of products featuring Wool-Dura fabrics are inspired by its hunting heritage, but are designed to function in both outdoor and urban environments. In addition to signature Wool-Dura fabrics, the collection also includes a coat, cap and blanket – all designed with a modern fit, style and attitude in mind.
The Wool-Dura collection will be available immediately and signature garments available in Fall 2017.
As with every season, we bring to you the latest Buyer’s Guide coming to you straight from the shows in Berlin. The team at WeAr is scouting Premium, Panorama, Show & Order, SEEK and more to bring you all the latest impressions, innovations and voices! Check out our buyer’s guide to see what the brands, buyers, visitors and press have to say about this season!
Furthermore make sure to follow us on our social media channels where we’re posting exclusive content all around!
The brand has a 179 square metre booth in the Nova Concept hall 9 and celebrates its 35th jubilee with the concept 'Dream on…', which is one of the favourite mottos of company founder and CCO Paul Marciano. The label will show diverse product lines as well as the preview on the F/W collection 2017.
'Our presence at Panorama Berlin is an important step for our brand in the German market. With 30 stores in Germany and Austria and a solid basis in the wholesale it is an important moment to communicate the brand's initiatives and further steps, which we want to realize' – Victor Herrero, CEO of Guess? Inc.
The PREMIUM GROUP’s forte is its international network and, twice a year, it brings together the right people at the right time in the right place. With the same aspiration in mind #FASHIONTECH Berlin connects the fashion community with startups at the conference and accompanying exhibition space.
Since the launch of the format in January 2015, the #Fashiontech Berlin conference and exhibition has grown into one of the most influential fashion tech events on the European level. The aim of the event is to showcase the latest developments at the intersection of fashion and technology and to provide visitors with a first-class programme that covers topics from the fields of e-commerce & the future of retail, wearables & smart textiles and digital marketing & communication.
Guided through the day by presenter and co-initiator Ole Tillmann, top-drawer experts will offer their insights. In the exhibition area, international fashion tech designers will present their latest creations, whilst startups will be introducing their new business models.
The new SHOW & ORDER portfolio consists of feminine womenswear, accessories, jewellery and footwear, as well as a new, innovatively curated interior decor. The focus lies on translating global fashion trends into an overall feminine look.
In the apartment-like setting the new SHOW & ORDER will showcase a brand experience rich in emotions and different design concepts. Furnished with interior products from Westwing, the entrance area resembles a hotel lobby and cosy lounges provide an inviting place to relax. Two separate exhibition spaces, one in an avant-garde style, the other in a glitzy 1920s style, will represent an effective contrast to the industrial charm of the main hall. In addition, The Good Store, a curated area will showcase sought-after interior and product design and will present fashion retailers with a wealth of inspiration for their stores.
This concept approaches those retailers who identify the signs of the times and are well-informed about the changes in the market in order to offer their customers an individual range of products.