Calvin Klein teams up with Amazon Fashion for a NYC Market experience

Calvin Klein teams up with Amazon Fashion for a NYC Market experience

Calvin Klein has teamed up with Amazon Fashion to bring an immersive brand experience mixing physical and digital retail to NYC’s Flatiron Plaza this October. Visitors to the Calvin Klein x Amazon Fashion NYC Market will be able to try on Calvin Klein Jeans apparel at the event and shop it through the Amazon App, with SmileCodes placed throughout the space directing shoppers to the dedicated Calvin Klein e-commerce storefront on Amazon Fashion.

The three-day event will also feature a number of installations seeking to bring the Calvin Klein Jeans fall advertising campaign to life, including a “Together in Denim” billboard similar to the one that appears in the campaign shoot, where visitors can have their photo taken by an on-site photographer.

The Calvin Klein x Amazon Fashion NYC Market will be open to the public from Friday, October 5th through Sunday, October 7th at the Flatiron Plaza, New York City.

Fossil Group signs licensing deal with Citizen to launch smartwatches

Fossil Group signs licensing deal with Citizen to launch smartwatches

Fossil Group is collaborating with Japanese watchmaker Citizen to launch a collection of hybrid smartwatches, watches that look analog but include a number of digital functionalities. The partnership leverages Citizen’s globally-respected watch movement expertise while providing Citizen’s access to Fossil Group’s hybrid smartwatch technology. 

“Given the size and growth of the smartwatch market, Citizen is going seriously into the smartwatch market,” said Mr. Tokura, president and chief executive officer of Citizen. “It is with strong determination that we trigger this partnership and enter this category. We, Citizen and Fossil Group, will maximize our combined strengths to become leading companies in the smartwatch category.” 

Naia from Eastman announces Gold Sponsorship of the Redress Design Award, 2019

Naia from Eastman announces Gold Sponsorship of the Redress Design Award, 2019

Entering its 9th year, the Redress Design Award is the world’s largest global fashion design competition focused on environmental sustainability and zero-waste in the fashion industry. For the upcoming edition, Eastman will be the gold sponsor of the 2019 Redress Design Award. This exclusive sponsorship includes an opportunity to introduce fabrics made from Naia cellulosic yarn and their benefits to fashion designers around the world. 

“By sponsoring the Redress Design Award, Eastman’s goal is to help educate the fashion and design community on the importance of sustainable yarns,” said Ruth Farrell, Eastman global marketing director of Textiles. “We want to build awareness of the Naia brand within the design community and support young designers on their journey towards building the fashion brands of the future.” 

The Redress Design Award 2019 will open in January to emerging designers and students. Designers will be challenged to transform textile waste into creative, scalable and commercially viable collections that will inspire and redress the world. For the womenswear category, participants will be using waste fabrics with Naia to fit in with the competition’s strong focus on waste reduction. The finalists will incorporate fabrics made with Naia into their runway collections for the Grand Final fashion show at the Hong Kong Convention and Exhibition Centre in September 2019. 

Isetan Shinjuku main store to expand services for international shoppers

Isetan Shinjuku main store to expand services for international shoppers

The Isetan Mitsukoshi Group welcomes about one million international shoppers annually at its twenty-four department stores in Japan. At the Isetan Shinjuku Main Store, sales to international shoppers in fiscal 2017 increased by about 30% from fiscal 2016, breaking past records. The sales to international shopper’s share reached over 10% of total store sales. 

Given the fact, The Isetan Mitsukoshi Group enhances Inbound marketing as one of an important corporate strategy. In order to provide the same level of hospitality and convenience to international customers as already provided to Japanese customers, and to make the shopping experience more enjoyable, the store will enhance tax-free support and will provide better service to international customers.

In addition to the Tax-Free Counter on the sixth floor of the Main Building, a new Tax-Free Counter will be installed on the second basement floor of the Main Building, thereby raising the number of tax-free counter location in the building to two. A new counter for issuing Guest Cards will also be installed on the second basement floor, expanding the scope of services.

To promote multilingual digitalization and enhance in-store language support, the number of handy type automatic translation devices will be doubled to fifty with support available for 74 languages (English, Chinese, Korean, Thai, etc.) 

CORDURA Launches new website with Fabric Sourcing Experience

CORDURA Launches new website with Fabric Sourcing Experience

CORDURA has launched its redesigned website, which features several new interactive tools designed to make sourcing CORDURA fabrics easier than ever before. A fabric technology explorer allows users to search for CORDURA fabrics to meet their specific needs, and a mill locator helps identify relevant fabric suppliers and sources for fabric samples.

In addition to the fabric technology explorer and mill locator, the new site also offers focus pages with technical fabric information curated to help educate designers of military/tactical equipment, workwear, footwear, bags/packs, motorcycle gear, and active/outdoor apparel about relevant CORDURA® fabric options by end-use. 

“One of our biggest goals for the design of the new website was to create a seamless and intuitive user experience that promotes both inspiration and education for our value chain partners and prospective customers about how to integrate head-to-toe CORDURA fabrics into their offerings,” said Mallory Faust, digital marketing manager at CORDURA brand. “The development of these tools was heavily influenced by conversations with our customers about what inspires their fabric sourcing decisions.”

Stone Island launches Iridescent Coating Tela gear

Stone Island launches Iridescent Coating Tela gear

Stone Island has launched its new Iridescent Coating Tela gear. The garments will be on sale from this Thursday and are made using iridescent nylon canvas that’s been bonded to a golden pink polyurethane film to create strong aesthetics of military details and functionality. The outerwear, fleece and knitwear contain Reflex Mat, a reflective nylon canvas with a matte coating which is made with thousands of glass microspheres. 

Coterie partners with Australian Fashion Council

Coterie partners with Australian Fashion Council

Coterie, the New York-held premiere women’s fashion event, is partnering with the Australian Fashion Council to introduce Australian brands to the U.S. market.

On October 9th, Coterie will host a seminar in Sydney in the Central Business District to present a detailed overview of how to successfully enter the U.S. market as an Australian brand and give information as to how to exhibit at Coterie.

Brands will be invited out of the fashion, beauty and skincare market for Coterie and Beauty@Coterie. The letter being a growing market as reported in the latest WeAr #56.

Danielle Licata, Women’s Fashion Director and VP of Coterie states: “Australian brands have been increasing in popularity over the last 5 years and Coterie has helped to grow their footprint in the North American market.”

Coterie already had a range of Australian brands exhibiting at the shows amongst others Bec and Bridge, Camilla, One Teaspoon and Alice McCall. The partnership with the Australian Fashion Council will enable brands to receive even further support in their venture to enlarge their distribution.

Additionally, the February 2019 edition of Project Women’s, taking place in Las Vegas during MAGIC, will have a focus on Australian brands in its OASIS section.

Avant Toi presents the capsule collection inspired by the Brazilian martial dance

Avant Toi presents the capsule collection inspired by the Brazilian martial dance

Avant Toi has collaborated with Araike Severino Da Silva, a young Italo-Brazilian artist, photographer and Capoeira teacher on a capsule collection. Each garment is like a participant in a roda de Capoeira, in which personalities encounter and collide, participating in the pleasure of sharing. Where rules are the basis on which to build your own game, involving others.

The theme is a series of faces which depict different expressions and moods: complex studies of the human being, realized with the hand-painted technique of single-stroke drawing. Masterpieces of the ability to examine the depths of human emotions, summarizing them in an apparent confusion which is also a comprehensive picture that always remains true to itself.

These drawings have been digitalized and printed on the snow white of cotton jersey t-shirts and on fleece sweaters and pants fused with knitted fabrics through needle-punching. All the portrayed faces have also been combined in one print on candid garments in stretch silk; jacket, pants, shorts and t-shirt, and on the fresh t-shirt dress in cotton jersey; a texture that reveals itself unexpectedly light even while maintaining its suggestive emotionality thanks to its soft touch.

Araike also offers a variation on the theme, a portrait made with a thick brush for a three-dimensional effect on cotton jersey tank tops and t-shirts. The colours of the collection are are absolute: black and white.

PREMIUM’s upcoming edition with implemented changesPREMIUM’s upcoming edition with implemented changes

PREMIUM’s upcoming edition with implemented changes

From the 15th till 17th of January PREMIUM will return with implemented changes and strong focus on the following: Each PREMIUM brand will define its key looks and key stories in order to attract buyers, to inspire them and initiate a mutual dialogue.

In order to create the ideal conditions for this communicative approach as operators, PREMIUM will implement cross-segments and establish new brand realms based upon core criteria such as pricing, image and market relevance. Consequently, the floor plan will be restructured. There will be a specific PREMIUM Sophisticated Contemporary hall for brands in the upper price range. All other halls will be adjusted according to stylistic genre for PREMIUM Contemporary brands. This way PREMIUM is aiming to actively steer buyers and brands in their respectively relevant directions again, providing orientation and guidance.

The PREMIUM business shows further on emphasize Commerce, Content & Community as pivotal topics with a cross-segment mix of contemporary fashion and lifestyle brands.

With the acquisition of a minority stake in Liberty Fairs Fashion Group, the aim is to further boost existing events, create competitive market segments and develop new formats in Europe and the US. As of February 2019 the Liberty Fairs event will take place in downtown Las Vegas, which is where the first PREMIUM GROUP show will take place. As for New York City the team is working on a new concept for the womenswear segment.

The implemented concept strategy starting in January as well the internationalization in cooperation with the Liberty Fairs Fashion Group underlines the forward-thinking development process and the continuous innovation activities of the PREMIUM GROUP.

As of January, the hall plans will be redefined and the segments mixed. New brand realms will be created and arranged in a fresh way within the eight halls at STATION-Berlin based upon pricing, image, positioning and distribution strategy.

The focus will be on the key look of each collection. Each brand has to present its key style, a key item or story on its booth accordingly. The aim is to capture and retain attention, to inspire and actively initiate a dialogue. It is critical and absolutely essential to include an appropriate presentation on what the brand stands for, the story it wants to tell and what makes it unique. Booths should look inviting and appealing in order to promote a dialogue at the stand itself and to encourage visitors to stay for a longer period of time. Conversations should take place where the brand stories are told and where trends are displayed.

STONE ISLAND AW ‘018 ‘019: Ghost Piece

STONE ISLAND AW ‘018 ‘019: Ghost Piece

Ghost Pieces are totally monochromatic. Even the STONE ISLAND badge has been created in a special monochromatic version to blend with the garment.                                     

Within the AW ‘018 ‘019 Collection the concept is explored on jackets, knits, sweatshirts, bermudas and trousers, made for the first time also in beige. 

Outerwear is in Nylon Cotton 3L, an exclusive 3 layers stretch performance fabric, or in Tank Shield featuring Multi Layer Fusion technology, material made through a revolutionary lamination process, implemented this season with a new coupling technique that adds elasticity to the garments.