From 30th June until 2nd July at the Fortezza da Basso, Pitti Uomo’s 100th edition will take place.
The events calendar, the guests, and the special projects are being finalised currently, but it has been confirmed that the setting will be very different from the usual: a new concept of distances, movements, interactions, and the enhancement of the Pitti 100 sign. And as always, the center of attention will be the best international brands that at each edition choose Pitti Uomo to express their vision of today’s and tomorrow’s fashion.
The collections will be organized into three macro areas, three special itineraries dedicated to the different souls of menswear: Fantastic Classic (the evolution most innovative and contemporary versions of the evolution of classic style), Dynamic Attitude (where a passion for the outdoors meets sportswear and streetwear), Superstyling (a focus on the new stylistic codes that anticipate trends). In addition, the fair will present independent exhibition spaces where brands can express themselves and show their collections.
To inspire real change in the world of fashion, Pitti Uomo 100 will present the third edition of Sustainable Style, a special project that has attracted the attention of the press and key buyers since its launch. Giorgia Cantarini, fashion journalist and curator of the project, will present a new selection of innovative brands that create and produce according to eco-responsible criteria. Sustainable Style is one of the projects supported by the collaboration between Pitti Immagine and UniCredit, focusing on sustainability and innovation.
Pitti Studios, an entirely new project will launch at the summer editions of the Pitti Immagine trade shows. Pitti Studios is a content production service (photos, videos, and storytelling) designed to enhance the brands’ proposals in a cross-channel perspective social and digital media on Pitti Connect and the exhibitors’ platforms.