Sustainability has formed a central role in Closed’s mission since the outset. Now they are presenting their first sustainability report with a brief retrospective glance.This successful history of the long-established and close partnerships Closed have nurtured paved the ground for key foundations for the high quality of Closed fashions. The secret to the quality of their garments and accessories lies in how they understand the concept of sustainability, now more than ever, they mention.
“We are convinced that a crucial aspect of sustainability is lower, but better consumption. It is our goal to produce carefully made, thoughtfully designed favourites for our customers to happily wear again and again, instead of constantly buying new fast fashion items. As a fashion company with a strong focus on denim, the first logical step was for us concentrate on turning out our jeans with greater environmental awareness, by reducing water and electricity consumption and virtually eliminating chemicals. In 2018, we launched our own eco-friendly denim line A BETTER BLUE together with our Italian denim partners. The Everest laundry and Candiani, the so-called greenest mill in the blue world, are pioneers in producing sustainable denim and constantly devising innovative eco-friendly fabrics and new low-impact dyeing and wash- ing processes. We are extremely pleased that our partners share their great expertise with us in order to support our ambitious goal: making our A BETTER BLUE jeans an eco-friendly product from the fabric down to the last stitch, while sustain- ing the same high quality, look and feel character of typical Closed jeans. It is a great achievement that we have managed to do this. With eco-friendly dyeing processes and low-impact washing methods, we saved at least 2,793,213 litres of water (almost 20,000 bathtubs), 265,424 kWh of electricity and 31,576 kg of chemicals in comparison to our conventionally produced jeans since A BETTER BLUE was rolled out. So far, we have recorded 91,526 A BETTER BLUE products.”
“In 2019, the line was extended by other sustainable materials like organic cotton and recycled elastane to further cut back on even more water and electricity and further limit the use of pesticides and fertilisers. Shortly after its launch, A BETTER BLUE raised the benchmark for production of sustainable products in the international denim industry. But we do not intend to stop here: our aim is to extend the range of A BETTER BLUE products for men and women every season like in autumn/winter 2020 with two thirds of our men’s jeans being part of our eco-friendly line. We are also increasing the volume of sustainable materials in the rest of our collection, e.g. all men’s jackets in autumn/winter 2020 are made completely of recycled fabrics.”
“Documenting and comparing all the facts and numbers in this report will help us foster improvements towards sustain- ability at Closed and boost awareness for this significant topic within our organisation, among our partners and with our customers. To show you that we care.”
- Our eco-friendly line. A BETTER BLUE cuts back water and electricity consumption and reduces emissions and the amount of chemicals added. The goal to produce thoroughly sustainable jeans from the initial idea involves both innovative, recycled and organic materials and low- impact washing methods and dyeing techniques. Every season sees a rise in the volume of A BETTER BLUE products for men and women that we produce.
- Sustainable materials. We also incorporate an increasing amount of organic cotton and eco-friendly materials (e.g. lyocell) in the rest of our collections.
- Local fabrics. To avoid air transport wherever possible and minimise our carbon footprint by keeping transport routes between suppliers short, the majority of our partners select local fabrics. Our Italian denim is being sewn together and washed in Italy, while most of our shirts and blouses are made from Portuguese cotton in Portugal. Our Asian partners have the expertise to handle Japanese qualities or technical Chinese fabrics.
- Code of Conduct. Closed’s Code of Conduct adhered to by all of our production partners enables us to rely on an official document that guarantees: no child labour, fair and statutory wages, paid overtime, safe and hygienic working conditions, fixed working hours and a maximum 48-hour working week. Every partner signs the Code of Conduct twice annually. Green energy. We consume green energy from renewable energy sources in our offices, warehouses and shops.
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The Dupont Sorona brand team is launching a new brand architecture and hangtag program designed to bring simplicity of choice and fabric confidence to designers and apparel brands. New fabric collections offered by mills are tested and certified through the DuPont Sorona Fabric Common Thread Certification Program to assure the fabrics have the unique molecular footprint of partially plant-based Sorona polymer as well as meet key fabric performance attributes. Starting now, apparel brands and designers will be able to request that mills provide their DuPont Sorona Fabric Common Thread Certificate to show their Sorona fabrics truly have the unique fabric performance and feeling that Sorona fibers provide.
“Fiber producers are able to create many unique constructions from Sorona®polymer enabling a wide variety of textiles exhibiting diverse performance properties from wrinkle-resistant outerwear fabrics to lightweight breathable insulation products, permanent stretch and recovery, and newly launched Sorona faux fur,” explains DuPont Biomaterials Global Marketing Director Renee Henze. “We are committed to ensuring that mills, designers and brands have clarity on our offering and that they can trust the source of the materials when they’re choosing fabrics using Sorona.”
New fabrics which are certified through the Common Thread Fabric Certification Program will provide the Sorona fabric performance characteristics that designers and apparel brands are searching for.
After more than a month in lockdown and following the country’s decision last week to partially lift emergency measures, GUESS reopened its Germany-based stores from the 22nd April 2020.
The stores, which were ordered to close by the German government on the 17th of March 2020, were reopened observing strict protocols and health measures, including regular sanitisation of surfaces, controlling the number of customers that access the store and limiting entry to changing rooms to one person at a time.
Safety signage displayed throughout the stores and GUESS is urging customers to respect social distancing measures, wear protective gloves and masks, and pay by card whenever possible to protect the safety of its customers and staff.
To avoid overcrowding and give customers some extra TLC at this difficult time, GUESS full price stores are offering their shoppers to book a special appointment with a GUESS shopping assistant, who will accompany them throughout their visit to the store. Although the store will be open to other shoppers, the customer can be assured of a specific time slot and personalised service to make their visit more relaxing and enjoyable.
During the international emergency, GUESS?, Inc. and The GUESS Foundation have donated over $1,300,000 to support numerous COVID-19 relief efforts, partnering with both national and international non-profit organisations to provide clothing, blankets, food, PPE, and medical aid to people in need.
The Kingpins24 digital event which just closed its (digital) doors, saw exhibitors, industry partners and thought leaders, who are all isolated and stuck at home and dealing with their own crises, rallied to make content to share with our audience in a matter of days. Then, THOUSANDS of their peers, colleagues, clients and friends joined in – some waking up in the dead of night to watch our livestream, others using the magic of AppleTV to push hours of our livestream and on-demand content to their TVs.
The denim industry, like all international business, has been heavily disrupted by the COVID-19 pandemic. But the denim community still needs to connect to share ideas, information and inspiration for the Fall/Winter 2021 season.
Throughout the event presented were:
Exhibitors on-demand: FW2021 presentations from the textile and trim exhibitors showcasing new offerings, sustainability missions & more…
Show Initiatives on-demand: Causes the trade show supports, ideas they want to share, voices you should know.
Interviews/Panels on-demand: Interviews, panels and conversations covering various subjects relating to the denim industry.
“We, as a whole, are resilient, resourceful and optimistic,” said Andrew Olah, founder of Kingpins Show. “When one door closes another opens. We believe Kingpins24 can give our global industry a chance to connect and share information. We have no other desire but to be a conduit for the denim world during these difficult times, where most of us, including me, are at home far away from our normal world.”
Kingpins24 has not taken the place of a Kingpins trade show. Instead, Kingpins organizers have distilled the content, energy and point of view that make Kingpins Shows unique and brought that same mind frame and approach to an online event. The goal is for attendees to have an understanding of the denim supply chain’s offerings for the F/W 2021 season and much, much more.
As the COVID-19 pandemic continues to spread, businesses everywhere have been affected. For some brands, online sales have quickly become a way to both continue to sell products and to help relief organizations provide support to those affected by the virus. Below, are 3 designers that are supporting the COVID-19 Relief Efforts.
Sep Jordan is known for their embroidered table linens, which are made by refugee artisans. Now, their products are helping yet another good cause: For every purchase made, the business will donate $20 to COVI19 medical aid for Jordanian refugee camps. ‘In the face of the current COVID-19 situation, no one has escaped these life changing events, and the impact was overwhelming for refugees and those in the developing world. At SEP it has been our priority to support and protect residents of the Jerash camp throughout this pandemic. Our pledge for every online order received during the COVID-19 crisis, is that $20 will be spent on hand sanitisers, medicines and food in Jerash camp.’ Sep. Also in solidarity with our workers of the frontline, the nursing staff in Switzerland, as a very small thanks from SEP, each week, for the next few weeks, they will offer one of our “secchiello” bags embroidered by hand to someone nominated by the public who is working in the public health system.
Pangaia have delivered 10,000 N95 surgical masks to Mount Sinai Hospital in Queens one of the hardest hit boroughs in New York. Although they are young start up, their collective efforts and partnerships with JUST Bethenny Frankel and B Strong amongst others has made this possible. They thank and salute all the heroes putting their lives at risk.
Drajée Jewellery Hamsa Hand.
‘To help during the global pandemic Drajée London will be donating 10% of all their online sales split across both the Trussell Trust & the NHS COVID 19 Appeal. They have also created a little Hamsa Hand bracelet with 20% going to the NHS a little symbol of hope and solidarity. Both charities have been working tirelessly to ensure NHS staff and food banks are fully supported throughout the UK. The Trussell Trust are a nationwide network of food banks who provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK. In the UK, more than 14 million people are living in poverty – including 4.5 million children. They support more than 1,200 food bank centres in the UK to provide a minimum of three days’ nutritionally balanced emergency food to people who have been referred in crisis, as well as support to help people resolve the crises they face. Between April 2018 and March 2019, food banks in our network provided a record 1.6 million food supplies to people in crisis, a 19% increase on the previous year.
Capgemini has this week launched a new report, which looks at the impact of coronavirus on consumer shopping behaviour. The findings are based on a survey of over 11,000 global consumers at the beginning of April 2020.Some key findings of the research are:
Globally consumers are optimistic about recovery: 48% are optimistic about recovery from the current crisis in the next six months. When asked about the next 12 months, positive sentiment increases, with 70% optimistic about recovery. However, UK shoppers are more pessimistic: only 37% are optimistic that the UK will recover in six monthsAttitudes to in-store shopping: 59% of consumers worldwide said they had high levels of interaction with physical stores before COVID-19, but today less than a quarter (24%) see themselves in that high-interaction category. In next 6-9 months, only 39% of consumers expect a high level of interaction with physical stores – clearly below the pre-COVID levels.Automation is becoming a must-have: 57% of consumers would be more comfortable with complete in-store automation that does not require touch-based practices in a post-pandemic era (for example, product information search, in-store navigation, and order to payment is done on the consumer’s phone).Safety is now a key differentiator: 77% of consumers will be more cautious about cleanliness, health, and safety in the post-pandemic era. Nearly 62% will also switch to brands that show higher levels of product safety and 54% will prefer local items over imports due to safety concerns over the use of foreign products. This increased consumer awareness translates into increasing demand for safety measures during in-store shopping and delivery.
For Earth Day 50, Tommy Hilfiger highlights some of their sustainable product initiatives for this season…
“At Tommy Hilfiger, we’re committed to making fashion that wastes nothing and welcomes all. As part of this commitment, we are shipping a circular fashion brand- one which limits its carbon and water footprints, and where all the materials we use are part of a sustainable loop.” – Tommy Hilfiger
100% recycled denim
The Tommy 100% recycled denim styles feature stitching thread made from recycled plastic PET bottles. Using an innovative technique that blends cotton scraps from the factory floors of the apparel industry and bed linens of the hotel industry, the brand has reduced the amount of water and energy used to make a pair of jeans.
100% organic cotton
The brand’s organic cotton products contain independent certified organic cotton, meaning it was grown without chemical pesticides, chemical fertilisers and genetically modified seeds.
The brand’s recycled polyester products contain independently certified recycled polyester from used textiles, manufacturing waste or plastic bottles, reducing its environmental impact.
GUESS? along with The GUESS Foundation, are launching multiple COVID-19 relief efforts, as part of their belief that we are #InThisTogether. Partnering with organizations to donate funds, clothing, and PPE, including 150,000 masks in Italy and Spain, and encourage blood donations to help support their global community during the COVID-19 crisis. The mission is simple: Give. Protect. Inspire.
Paul Marciano, Chief Creative Officer, commented: “At GUESS, we want to inspire our communities to fight the COVID-19 crisis with strength, hope, and support of each other. We must maintain this strength for our families, our community and our world, as, together, we can overcome anything. In order to provide essential and urgent resources for those in greatest need, GUESS is donating over $1,300,000 toward the relief of our global community.”
Give: In partnership with Good360, a global leader in product philanthropy and purposeful giving, GUESS?, Inc. will donate goods to its communities, including 45,000 pieces of apparel, as well as blankets and coloring books. Good360 has a vast non-profit network that can distribute clothing to those most in need. In addition, The GUESS Foundation and GUESS?, Inc. will make a donation to the LA Regional Food Bank to provide meals for struggling local families and children.
Protect: The GUESS Foundation, in partnership with Direct Relief, will donate funds toward personal protective equipment to help protect healthcare workers and essential service providers working on the frontlines in the USA. Separately, The GUESS Europe Foundation will directly source N95 masks to be distributed to hospitals in the Lombardy region of Italy and the Madrid region of Spain, two areas hit hard by the virus.
Inspire: GUESS?, Inc. will utilize its communication platforms, such as social media and its vast network of brand ambassadors, to drive awareness and amplify critical messages to help save lives. For example, GUESS is planning an information campaign regarding the need for donations to replenish the national blood supply. A single blood donation can save up to 3 lives, and the short amount of time it takes to donate blood can mean a lifetime to a patient with COVID-19.
The LYCRA Company will share its latest sustainable stretch and performance innovations at the Kingpins 24 livestream event on April 22-23. Kingpins is transitioning its spring denim tradeshow in Amsterdam to an online format amid COVID-19 concerns.
Under its EcoMade family of fibers, The LYCRA Company has developed a variety of offerings with pre and post-consumer content. The latest of these is the LYCRA EcoMade fiber, made partly with pre-consumer material, it’s certified to GRS standards, offering the same high-quality performance as the other LYCRA fiber offerings. Another stretch vehicle, LYCRA T400 EcoMade fiber, contains 50% post-consumer content and can be used in conjunction with LYCRA fiber for higher stretch with lasting shape retention.
The performance polyester fibers give new life to plastics – COOLMAX EcoMade technology helps keep the wearer cool and dry and is made with 100% post-consumer recycled materials. And for lightweight warmth, our THERMOLITE EcoMade fiber is engineered to help optimize comfort & performance.
To dispel some myths about sustainabilty the company will deliver a presentation titled “Sustainable Stretch – Get the Facts” April 22ndand 23rd. In addition, videos on The LYCRA Company’s Planet Agenda sustainability platform and LYCRA EcoMade fiber will run during the Kingpins 24 livestream.
“We want to thank Kingpins for giving us the opportunity to come together as a denim community and engage our customers on these important topics in a new and exciting way,” said Jean Hegedus, The LYCRA Company Sustainability Director. “At The LYCRA Company, we’re focused on developing solutions for a circular economy. Under our Planet Agenda platform, we are also working on technologies for recycling stretch garments, extending garment wear life, and helping our customers use fewer, and more sustainable resources.
Kingpins 24 will feature livestreamed panel discussions, interviews and exhibitor presentations focused on sustainability and corporate social responsibility, plus a variety of on-demand content about the denim supply chain’s offerings for the upcoming seasons. Registration is now open which grants free access to the livestream and on-demand content.
British Fashion Council has announced that for the next twelve months all London Fashion Weeks will merge womenswear and menswear into one gender neutral platform, to allow designers greater flexibility. For this June, London Fashion Week, will take a new form, as a digital-only platform in light of the current environment, and will run from 12th June 2020 through the time period of former London Fashion Week Men’s. The digital platform www.londonfashionweek.co.uk will relaunch and be for both trade and consumer audiences; embracing the cultural commentary, creativity and humorous spirit for which British fashion and London are known for.
Caroline Rush CBE, BFC Chief Executive commented: “It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for.”
This new digital experience will be open to a global public and trade audience, and will work as a meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, giving the opportunity to designers to generate sales for both the public through existing collections and the retailers through orders for next season’s products.