This month commemorates 15 years since launching the original Beach Clog, known today as the Classic Clog. The Classic has grown to become an iconic silhouette.
From the brand’s early days of making sales calls by carrying samples around on a fishing string to being named the fastest growing footwear brand by Footwear News in 2006, Crocs made an immediate splash with its colorful range of comfortable clogs. After experiencing immediate success with the clog, Crocs has steadily evolved to offer a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.
In 2017, Crocs put out a call to consumers around the world to “Come As You Are”. The global marketing campaign focuses on the brand’s core, molded clog and sandal styles, while asking consumers to celebrate what makes them unique.
“Over the past 15 years, Crocs has never wavered from its identity: optimistic, versatile, comfortable and not afraid to poke holes in convention,” said Terence Reilly, Crocs’ Chief Marketing Officer. “’Come As You Are’ is an invitation for people to share their identity, their one‑of‑a‑kindness, which is so important in today’s world. Along with our great product, we hope this campaign can help make everyone comfortable in their own shoes.”
The first two days of Pure London have been full of energy and positivity as soon as the first visitors came through the doors on Sunday morning. The creative mood has continued on the catwalk with visually inspiring and uplifting trends, the SS18 Buyer’s Briefings by WGSN, a keynote address by Dr Pam Hogg and an inspiring interview with Henry Holland.
Bringing together key players in the industry from across the UK and abroad, a busy day of buying from retailers was accompanied by an informative and creative programme of on-stage content. After revealing her unorthodox approach to fashion design and career history, Dr Pam Hogg urged retailers to champion new designers and to offer the consumer something to feel excited about.
On Monday Henry Holland took to the stage and highlighted the importance of being unique when creating a brand. He said; “I have been lucky in the development of the brand DNA, it’s playful sense of humour can be translated across different price points and product categories so find your authentic tone of voice, your point of view, and stick to it.”
Mirroring Dr Hogg’s sentiments, Sara Maggioni, Director Retail and Buying at WGSN stated in her Buyer’s Briefing that consumers will be buying less but buying better. Versatility is key, seasonless and dual function items offer value for money and the blurring of genres and categories opens up cross merchandising opportunities.
On Sunday evening exhibitors gathered for the Pure London Display Awards to applaud creativity and celebrate the best stands, collections and service.
The winners were:
Best in Womenswear – Goose Collection
Best in Menswear & Athleisure – TrixTa
Best in Accessories & Footwear – E Barrito
Best in Show – King Louie
Best Premium Emerging Designer – DB Berdan
From August 6th till August 8th, at the Javits Center, New York., UBM Fashion at NY Women’s, Intermezzo Collections will debut its first-ever VINTAGE@Intermezzo consumer-facing fair within the show that will be epicenter of vintage shopping for retailers and consumers alike in the heart of Manhattan.
Featuring an unmatched curated selection of vintage dealers showcasing their one-of-a- kind apparel and accessories collections, the entire fashion community will have access to the best in vintage design, style and period pieces. Each vintage dealer will be showcasing a unique facet of the industry with product available for wholesale and retail.
VINTAGE@Intermezzo at Intermezzo Collections is held during UBM Fashion’s NY Women’s August Marketplace which offers women’s apparel and accessories with a strong focus on immediate deliverables, touting the largest accessories presentation with the two industry leading shows.
The supervisory board of Galeria Kaufhof GmbH has appointed Peter Herlitzius Managing Director and Labor Director, with effect from September 1, 2017. In this function, the 56-year-old qualified lawyer will assume responsibility for the company’s management areas of human resources and labor law.
“We are delighted to have recruited Peter Herlitzius to our company. With his extensive expertise and international experience, he will strengthen the important subjects of personnel and labor law while at the same time further developing the area of responsibility”, says Dr. Wolfgang Link, CEO HBC Europe
Peter Herlitzius is regarded as a recognized authority on human resources management. Over the years, he has held management positions at Unilever Deutschland, Reckitt Benckiser Deutschland and Tchibo. His most recent position was as HR director at Parfumerie Douglas GmbH.
In addition to the German and English online store, BRAUN Hamburg has now launched a French language version at www.braun-hamburg.com/fr/, thus responding to the growing demand in the French-speaking world and remains on an expansion course with over 30 delivery countries worldwide.
“We are experiencing very good growth abroad and would like to strengthen our international presence with the French online store. As a premium supplier, we want to present our online store not only as an addition to the stationary business, but rather to set new standards with it, “says Lars Braun, owner and managing director of BRAUN Hamburg.
According to the core market in Germany, Austria is the first market for BRAUN Hamburg and Switzerland is the largest market. This is followed by the United Kingdom, Scandinavia, the Netherlands, Spain and Eastern Europe. The focus now is on France, Luxembourg and Belgium; Markets in which BRAUN Hamburg already has a significant demand, but the customer is preferring the French user language.
Each year, the ISKO I-SKOOL contest involves the most brilliant and creative young minds from worldwide prestigious fashion and business institutions. The fashion show was held in the unusual setting of BASE, a post-industrial, multipurpose center in Milan that was perfectly in tune with the mood of this evening.
Everything was generated by a unique inspiration, denim: a journey into this versatile, evergreen style icon. The contest involved more than 60,000 students from all over the world. For the first time in ISKO I-SKOOL history, the contest invited independent students to compete, by sending their application through the official website of the competition, iskooldenim.com. Every winner will be awarded with internships with the brands that support the initiative. It’s a clear demonstration of the deep connection between the fashion talent contest and the market.
For the Denim Design Award, students were asked to create denim outfits for the season of their choice, following a daring theme, GENDERFUL, a celebration of the new and inclusive ways to conceive the many models of self expression that transcend traditional gender categories to promote new and evolving forms of identity.
The Marketing Award had students were design a strategic marketing plan and its tactical actions in order to explain and give value to one of the foremost themes in global fashion agenda today, the connection between fashion and sustainability, aesthetics and best practices.
Crocs has unveiled its latest collaboration with award-winning British designer Christopher Kane. The Christopher Kane x Crocs collection includes four colours of Classic Clogs, each featuring a tiger print and embellished with an ostrich feather, floral Jibbitz adornments and Christopher Kane’s signature “K”. The limited-edition collection is inspired by Christopher Kane’s pre-fall 2017 runway collection, which is now available.
Christopher Kane’s signature of constant innovation and rebellious femininity perfectly complements one of Crocs’ core brand values of celebrating individuality. On the heels of an innovative collaboration that shocked the fashion world last year, this new collection turns high fashion into affordable, ready-to-wear styles, starting at £64.99.
“When Christopher Kane approached us about this opportunity, we were delighted and excited to work together with such an iconic force in the fashion world,” said Michelle Poole, Senior Vice President of Global Product and Merchandising for Crocs. “Working with Christopher reinforces our belief that our iconic clog is incredibly relevant in today’s style arena. This partnership becomes a terrific vehicle for transforming the ordinary into the extraordinary, and elevating the everyday into desirable luxury, two of Christopher’s key design philosophies.
Known for his influence in the world of visual art and social activism, Keith Haring is one of the greatest pop artists of the 20th century.
As a homage to the street and pop culture of the 1980s, Herschel Supply released an exclusive collection of Keith Haring’s iconic stick figure drawings. Known for his influence in the world of visual art and social activism, Haring is one of the greatest pop artists of the 20th century.
The collection consists of bags, headwear, accessories and jackets in a striking blue-white all-over print with red accents. The Keith Haring line includes the backpack models Dawson and Winlaw, the popular Novel travel duffle, a Network Pouch as well as the practical chapter culture bag. The Sylas cap in the cotton twill as well as the Creek Bucket Hat with detachable chin, are also available in the dancing man print.
The collection is rounded off by five different models from the recently launched Apparel line. Including two jackets and a poncho from the travel voyage or a hooded jacket and a raincoat from the weather-resistant forecast collection. Key feature of the lightweight Voyage jackets is their collar-integrated pocket, which allows them to be folded and stored quickly and easily.
Colette is to close its concept store in Paris. WWD reports that staff in the French capital were told the news on Wednesday morning. The store, situated on 213 rue Saint-Honoré, first opened in March 1997 and will close for the last time in December.
Colette has announced that it will be closing its concept store in Paris, after 20 years. The store located at 213 rue Saint-Honoré will be closing on the 20th of December 2017. It is speculated that the location will be taken over by Saint Laurent.
Colette was founded in 1997 by Colette Roussaux, and has been run by her daughter Sarah Andelman in the last years.
Saint Laurent has partnered up with two leading fashion schools in France to develop and support a brand-new couture training programme. The latter will have ‘Institut Français de la Mode and the École de la Chambre Syndicale de la Couture Parisienne’ working with Saint Laurent to offer students a chance to work at the Saint Laurent head-offices as well as following 25 days of courses at the schools. At the end of March 2018, the students will present a special project to a panel of jury consisting of school faculty and Saint Laurent team members.
The programme set to last 6-months (launching in September 2017) will focus on innovation and sustainability. The application process is still open.