The PREMIUM GROUP’s forte is its international network and, twice a year, it brings together the right people at the right time in the right place. With the same aspiration in mind #FASHIONTECH Berlin connects the fashion community with startups at the conference and accompanying exhibition space.
Since the launch of the format in January 2015, the #Fashiontech Berlin conference and exhibition has grown into one of the most influential fashion tech events on the European level. The aim of the event is to showcase the latest developments at the intersection of fashion and technology and to provide visitors with a first-class programme that covers topics from the fields of e-commerce & the future of retail, wearables & smart textiles and digital marketing & communication.
Guided through the day by presenter and co-initiator Ole Tillmann, top-drawer experts will offer their insights. In the exhibition area, international fashion tech designers will present their latest creations, whilst startups will be introducing their new business models.
The new SHOW & ORDER portfolio consists of feminine womenswear, accessories, jewellery and footwear, as well as a new, innovatively curated interior decor. The focus lies on translating global fashion trends into an overall feminine look.
In the apartment-like setting the new SHOW & ORDER will showcase a brand experience rich in emotions and different design concepts. Furnished with interior products from Westwing, the entrance area resembles a hotel lobby and cosy lounges provide an inviting place to relax. Two separate exhibition spaces, one in an avant-garde style, the other in a glitzy 1920s style, will represent an effective contrast to the industrial charm of the main hall. In addition, The Good Store, a curated area will showcase sought-after interior and product design and will present fashion retailers with a wealth of inspiration for their stores.
This concept approaches those retailers who identify the signs of the times and are well-informed about the changes in the market in order to offer their customers an individual range of products.
Pitti Uomo 91 is over, now it's time for Milan Fashion Week to to show menswear collection for FW17/18. But we can still write about some special trends seen at the trade show, where more than 1200 brand participated. The focus is on outerwear: sartorial coats, ponchos and multi-functional jackets will be the next big things. Knitwear is becoming more and more important, and – obviously – many brands are embracing genderless. As some of the special guest of the edition. Sulvam presented his sartorial collection made in japan, for man and woman, and also the young talent Carlo Volpi show his no-gender collection. Tim Coppens – for the first time presenting in Europe – did a show with menswear and woman swear collections together, both inspired by bikers. The english designer Paul Smith presented his PS by Paul Smith collection with a special event: everything here is inspired by bicycle. While homewear is the main inspiration for Lucio Vanotti 's menswear collection, with lot of tartan for jackets and sporty pants. Now it's time for Milan and Paris to discover upcoming trends.
Yesterday the Limonaia in Villa Vittoria, Save the Duck celebrated the launch of its luxury capsule collection Recycle, with an exclusive event in partnership with the British designer Christopher Raeburn. Recycle is a menswear project featuring transformation and adaptation along with recycling and technology, crucial elements of life that become fundamental even at an ‘urban’ level. A vision, according to Raeburn and Save the Duck, for sustainability and respect for natural cycles. To do as nature does; imitating it becomes a credible tactic for metropolitan living, taking protection from the weather in the style that has always characterised Save the Duck with layering of garments, heat sealing techniques and the use of high-performance recycled fabrics such as the Plumtech padding, which has always been used as a feather substitute in Save the Duck apparel. Rayburn’s typical military recycling becomes about camouflaging and travel: patchwork, in all the various types of camouflage, creates a down jacket without the down, a garment that has never used animal-based fibres in line with the ‘animal friendly’ ethic central to Save the Duck.
The capsule collection created by Christopher Raeburn will be distributed in the top-100 luxury stores worldwide, through a collaboration from the Tomorrow showroom.
Invista’s CORDURA Brand and Cone Denim, a global leader in denim authenticity and innovation, are collaborating on a first of its kind, vintage-inspired selvage denim for the 50th anniversary of the CORDURA brand. The new CORDURA Selvage Denim is produced in Cone Denim’s legendary White Oak facility, drawing inspiration from its over 110 year history in textile production combined with 50 durable years of CORDURA brand heritage.
White Oak is the oldest operating denim mill in the United States, and the only mill producing narrow selvage denim on fly shuttle looms that date back to the 1940s. The collaboration celebrates the CORDURA brand 50th anniversary theme of “heritage meets innovation,” as it reimagines the past to reinvent the future.
Debuting at the Winter Outdoor Retailer Show, January 10-12, 2017, CORDURA Selvage Denim is the first of many projects to come from this legacy-in-the-making collaboration with Cone’s global network of mills in the US, China, and Mexico.
To celebrate Pitti Immagine a Tokyo, Isetan Shinjuku, Isetan Salone Man and Marunouchi and the store Isetan at the Haneda airport, members of the most department stores in the world, will host between 1st and 14th February 2017 a special menswear promotional project: customers are offered the opportunity to do exclusive pre-orders of a selection of brands at Pitti Uomo. As well, they will present the events and protagonists of Pitti Uomo Firenze.
Sansovino 6 is the new brand of American designer and international knitwear professional Edward Buchanan. He will show his new menswear collection, still part of the brand’s DNA during this current edition at Pitti. Buchanan is based in Milan and New York and stands for the most creative and experimental knitwear compositions, creating total yarn and woven fabric looks.
Pitti & Korean Designers: Pitti Immagine will turn the spotlights once again on the creative and exciting South Korean brands. Due to a collab with the Korea Creative Content Agency, (Kocca), Pitti Immagine will show 2 catwalk shows dedicated to promoting fresh young Korrean design talents BMUET(TE) by Byungmun Seo and Ordinary People.
Z ZEGNA will launch their new lifestyle project at Pitti Uomo Florence. Z Zegna, which stands for " made in Italy" returns to Pitti Uomo to present the official premiere of the sport collection ZZegna, created by Alessandro Sartori.
The iconic American brand Tommy Hilfiger will be presented the first time at Pitti Uomo with a special event at the Palazzo Corsini, showing their new selection of menswear for fall 2017. The extraordinary installation is showed at the "Sala Ottagonale" inspired by digital technology and innovation.
Miss Sixty has announced its return to the European markets of Germany, Switzerland, Benelux and Germany. The first collection for A/W 2017 is aimed at a much more grown up market with classic and toned down styles compared to its previous ones. The themes consist of feminine designs, denim grid (a reinterpretation of the classic Miss Sixty styles) and Angel Collection (a special edition with embroidery).
For Fall/Winter ’17- the year of its 70th anniversary – Wrangler has all three deliveries for men and women taking cues from its retro designs with a fresh interpretation for both denim and casualwear.
Key this season are two denim wash stories: Stone Dyed Jeans and the expressive bleach effect of Wild Wash. Both concepts are revived from the Wrangler archives – together with original artwork for the tags. Kabel logo tees and a strong graphic expression take over tops, while cleaner stone looks enrich the denim selection. Leather and washed corduroy in biker and sherpa-lined western jackets all add to the nostalgic vibe.
For men, the tops’graphics are inspired by retro sport and are complemented by a deep offer of richly garment-dyed jersey pieces. Parkas, peacoats, bombers and the continuation of Xtra stretch jeans provide a more slim-line, smart, modernist aesthetic underscored by architectural graphics by Chris Blaubac on Ts.
Colours range from burgundy and military green, through to shades of indigo, brown sugar and later to more subdued greys and blacks – with uplifting pops of red and electric blue throughout.
Womenswear continues to offer five pocket denim fits in Wrangler’s pioneering Body Bespoke, also in a new super-high skinny fit. From a cropped bootcut to an oversized trucker jacket and jacket-dress hybrid, there’s a readiness to experiment. Roll necks and corduroys fill up the knitwear category for the brand while darker, black overdyed jeans and leather jackets with rough biker details and ‘Monumental’ slogan embroidered on the back bring about a grungy 90s vibe.
Easy whites, creams and, again, brown sugar accents enrich the color offering through to more sober navy, grey petrol blue – with bursts of brights throughout.