Aquascutum to be sold in March 2017

Aquascutum to be sold in March 2017

Aquascutum will be sold to two separate parties in March 2017. The brand which is currently owned by YGM Trading, based in Hong Kong, was bought for 15 million pounds in 2012. With this purchase the brand was rescued from administration in the same year.

Meanwhile, Aquascutum has closed 14 stores in China – their main market – as well as one in Taiwan.

SUPER with upcoming edition

SUPER with upcoming edition

Its focus is product innovation, and new outlooks in accessories bringing together established firms and emerging brands in a totally new presentation; it will promote young Italian designers and welcome foreign talents and stage eye-opening events. The show will see over 5100 buyers from over 50 countries.

The next edition will take place from February 25th till 27th in Milan.

Happy Holidays

Happy Holidays

The WeAr team wishes their readers, clients and visitors very happy holidays! May these days bring you happiness, love and joy.

Best Wishes, 

The WeAr Global Network team

Tommy Hilfiger F/W 16-17 collectionsTommy Hilfiger F/W 16-17 collections

Tommy Hilfiger F/W 16-17 collections

The Tommy Hilfiger Fall/ Winter 2016 womenswear, menswear and denim collections, The American Alternative, celebrate the ‘90s with a fresh twist on tradition. The collections embody the rebellious attitude that characterizes the decade and plays with contrasting silhouettes, oversized proportions and athletic influences. Rock-and-roll style takes center stage with stars, studs and statement fabrics. It’s edgy, relaxed and effortlessly cool with three different stories for both men and women.

Twisted Trad features denim, romantic floral prints, unexpected knit fabrics, horizontal color blocking, tattoo inspired prints, Varsity pin-and-patch look and all over geo-print dresses for women. For men it’s twisted varsity influence, multi graphic artwork, patched denim and wools.

Unplugged features an alternative take on traditional Tommy Hilfiger red, white and blue, Icon polka dots, mixing of patterns, horizontal color-blocking, oversized shoulders for ladies. And rugged and rough, modern military, overdyed denim for men. 

Off the Grid features high tech and functional detailing, military styling, abstract camo, fur and textures in Tech fabrics and nylons for women. Funtion, reversible, landscape camo in denim, jacquard and Thermolite for men.

Parajumpers with strong trade show season ahead

Parajumpers with strong trade show season ahead

Parajumpers is planning a strong tradeshow season round for the F/W season with various key editions taking place in Europe and USA. It will be presenting at Pitti Uomo Pavaillion XY and then continue its tour of Europe and US with tradeshows at Premium Berlin, Liberty fairs, Chicago Collective, Scoop, Project and Coterie amongst others

Capsule New York Women’s with new venue

Capsule New York Women’s with new venue

Capsule New York Women’s, taking place February 24th till 26th, 2017, will move downtown to Skylight Clarkson Sq. Located in West Soho, Skylight Clarkson Sq is one of the largest and most coveted spaces in Manhattan. The venue once served as the High Line's most southern terminal and is now the crown jewel of raw spaces in New York. 

Mustang signs two new licensee agreements

Mustang signs two new licensee agreements

Mustang has closed two new license agreements starting in the F/W 2017 season. With this, Camano will be its new legwear partner whilst Mueller & Meirer will take care of the production and distribution of Mustang’s bags and leather products.

Furla opens new store on Brompton Road in London

Furla opens new store on Brompton Road in London

After opening the store on London’s Regent Street 221, Furla has strengthened its presence in the UK market with the opening of the new Brompton Road store, 71 in London.

For the interior precious materials such as wood and glass with opalescent finishes in satin champagne color were chosen. The clean and sophisticated concept, in tune with the architectural layout give the contemporary and elegant aesthetic always found at the flagships of the brand.

The store holds womens and small leather goods, but it will also host the men's collection in the basement, which together with the two zones is dedicated to footwear.

On the occasion of the new opening Furla has created a customized version of the iconic Metropolis with a print depicting London Bridge, in a captivating and unique graphical version. Each bag is an exclusive model, linked by a plate inside custom that says "Exclusive for Brompton Road London". 

"The opening of the London store is a further element of the brand's expansion strategy. We have invested in elegance and functionality, in order to give ample space to all products, to increase brand awareness and show the lifestyle of Furla, "said General Manager Alberto Camerlengo."

Guess to celebrate 35th anniversary with exhibition at Panorama Berlin

Guess to celebrate 35th anniversary with exhibition at Panorama Berlin

Guess will be attending the next Panorama Berlin, to be held from 17 to 19 January 2017.  The Guess booth will be hosted in a special area – Nova Concept, Hall 9 – conceived as a new platform focusing on contemporary trends and promoting the encounter of fashion professionals, influencers and key brands. 

The Guess booth, measuring 179 sqm, will celebrate the brand’s 35th anniversary through the concept “Dream on…”, echoing one of the favourite mottos of Paul Marciano, Guess’ founder and Chief Creative Officer. Circular in shape, the booth will be surrounded by a scenic stage of mirrored panels offering glimpses of what lies within. Visitors will be welcomed by renowned and iconic Guess posters, featured alongside special white and chrome mannequins and large reproductions of the Guess logo. 

Inside, the clean and retrospective booth will host key items from Guess’ product lines and FW17 previews. Guess Jeans will be staged alongside Marciano, Guess Kids, Underwear, Handbags & Accessories, to give an instant flavour of the brand’s universe and products. Red roses cascading from the high ceiling will grant a personal touch to the setting, for a hint of seductive glamour. 

Crocs reveal global ambassadors of new Come As You Are campaign

Crocs reveal global ambassadors of new Come As You Are campaign

Crocs announced that Drew Barrymore, John Cena, YOONA and Henry Lau will serve as global ambassadors in the brand’s “Come As You Are” campaign, which will celebrate the uniqueness of individuals and inspire everyone to be comfortable in their own shoes.

“ ‘Come As You Are’ is an invitation for people to come together and share their one-of-a-kind-ness,” said Gregg Ribatt, Crocs Chief Executive Officer. “Crocs has never wavered from its identity: optimistic, versatile, comfortable and not afraid to poke holes in convention. Drew, John, YOONA and Henry are perfect partners for what our brand stands for – including celebrating diversity and all that makes each of us unique.” 

Crocs plans to announce more details of the campaign in early 2017.