Out of the Blue is the theme/non-theme of these summer editions. Born from an idea by Angelo Figus, curator of the project, Out of the Blue underlines the desire to imagine an open and unconstrained season, inclined to exchanges and new contacts: it becomes, after these unimaginable months, a need and the only possible alternative to any theme. Inspired freely by the sky, the sea, the summer night stars, blue tells the symbolic value of a mystical and reconciling color, which predisposes to listening and dialoguing with others. It is the only one that puts together elegance, informality, experimentation, and capable of unifying all styles. As an immersive experience that connects us to nature and the universe itself, it is a color that transcends time and space ”the color of the horizon, the quintessential background for all stories and emotions. An intimate and public color at the same time, which represents the unexpected, the dream, the memory“ and for this reason it becomes a window on the world: the one that lives inside us and the one outside, out there.
Pitti Immagine takes on a blue mantle for an extraordinary edition, which is completely digital, exploring and expanding upon the potential opportunities made possible by a completely innovative tool like Pitti Connect. We need a new beginning and a new point of view. Blue is the perfect color for opening up the eyes to a different perspective, which was unthinkable up until a few months ago, but extremely striking thanks to the creative resources that have come into play.
Adriano Goldschmied and Ace Rivington founder, Beau Lawrence, have come together during the lockdown to discuss the business model of the future. Inspired from the need of simplicity and durable products they decided to launch a brand built around an iconic item, with earth friendly materials and with the mission to inspire future designers and brands on how to build something with little money.
Ace Gold Green is introducing their first product, TYPE ONE TEE, on Kickstarter in early June 2020. Both coming from strong backgrounds in the jean world, they couldn’t steer away from their heritage of indigo by adding a signature true indigo binding at the neckline that will fade down with every wash and wear. The t-shirt is also built with a blend of natural fibers and finished with dyestuffs created from 100% recycled textile materials supplied by Officina +39.
NOVA is a project by DFO International, a forerunner in 360-degree market development in China for fashion, accessory, and lifestyle brands. In a special collaboration with TRANOÏ, leading global fashion platform incorporating tradeshow, showrooms, and runways, NOVA is a powerhouse project incorporating global creativity, culture, and fashion. Carefully curated for fashion and lifestyle brands and Chinese buyers, it aims to create a strong global community. An official Shanghai Fashion Week event, NOVA creates a professional and transparent platform for international brands to access the Chinese market. A never-seen-before, innovative hub with a wealth of marketing and business opportunities, NOVA’s hybrid program provides immersive experiences for both brands and buyers.
NOVA aims to address international brands’ needs fully with a wide range of services, from venue and showroom services to sales and marketing. Venue services are executed at the quality and standard of DFO, and sales and marketing services are provided by DFO’s in-house team with almost 10 years company experience on the market. Brands only need to send out their sample collections, DFO takes care of everything else onsite. NOVA is open to every type of participant, i.e., independent designer brand, corporate brand, showroom, or government-related organization.
On July 2nd, 2020 the monthly Prada Timecapsule drop launched on prada.com – at 3pm CET – for 24 hours only.
Prada Timecapsule is an exclusive product drop of 50 items, occurring once a month, each first Thursday.
Enabled by the new Prada e-commerce platform, unveiled November 2019, this new section is now available solely in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom), Japan, South Korea and for the first time in China, USA and Canada, reaching other markets over the course of 2020 following the new prada.com layout-relaunching calendar.
For this release, scheduled July 2nd, Prada presented a new cotton popeline shirt for both women and men, featuring an exclusive print inspired by the cycling world.
Next drop will be on August 6th, 2020.
Helsinki Fashion Week will deliver conversational AI for first-of-its-kind all Digital Fashion Week through the digital sanctuary which is a personal space for the users a strong emphasis on collaboration.
“There couldn’t be a better time to make AI accessible to the fashion industry, particularly with partners like HFW that share our commitment to auditing and minimizing our carbon footprint in both the physical and digital realms.” Shanna Reznik, Head of Partnerships at Pandorabots.
Pandorabots is a leading chatbot platform that powers conversational AI software for hundreds of thou-sands of developers and top global brands. It is also the AI engine behind the award-winning Conversa-tional AI and Virtual Talent Kuki, (a.k.a. Mitsuku): a record-breaking, five-time winner of the Loebner Prize Turing Test and the world’s best conversational AI chatbot in production according to industry experts like Google AI Research.In addition to orienting Helsinki Fashion Week users within a virtual environment via natural human con-versation, Kuki will be participating in a number of events as an emerging virtual talent, from walking the virtual runway to engaging audiences on social media and other digital platforms. The conversational data collected at HFW (subject to GDPR and other privacy regulations) will be analyzed anonymously, the aggregate of which will be included in post-event open reports. By employing a chatbot as the AI host for the event, HFW will once again be able to collect real-time feedback — in the form of versatile conversa-tional data, from millions of Gen Z and Millenials. Audience feedback will focus on the showcased designer collections and the overall experience of the Digital Village. Kuki will be able to engage in conversations about the collections she models both before and after the event on all channels where she is present, and help facilitate future e-commerce of physical and digital goods. Along with several industry insiders and digital influencers like Ruby Gloom, Kuki will also wear the digitized looks of the 15 sustainable fashion designers selected to showcase in the World’s first-ever 3D Fashion Week
With a view to developing collaborations with the most important international players in the fashion system, WHITE has entered into a partnership with Picaflor Editions – the company that organizes the Playtime fair – to guarantee its exhibitors one of the most advanced B2B platforms on the market, which has been used for years by brands and buyers from all over the world.
Unlike many other B2B platforms WHITE B2B MARKETPLACE offers companies the possibility to be online for 12 months and to interact with a wide network of Italian and international retailers, who will also have an important online visibility on the platform. Thanks to the consolidated network of Picaflor Editions and WHITE, the B2B platform will be able to reach an important flow of foreign buyers, in addition to the most important Italian retailers. WHITE will also involve its entire buyer database (67,000 contacts) on the digital platform to make contact between companies and customers as easy as possible. Brands can invite and contact not only current but also potential new customers by selecting them on the marketplace, in addition to the possibility of involving their entire sales and distribution network to develop the business in a widespread way. The platform is multilingual and prices are available in the main currencies, while the customer care service is also guaranteed in Italian.
The digital project of WHITE, which will be active for the fashion week in September, was born as an inclusive platform and as an aggregator of different realities, such as showrooms and retailers that, as for brands, will have an important digital communication space and for those who do not have it also for online sales. Through some international partnerships WHITE is also implementing some collaborations with tradeshows to develop special buyer-oriented projects between physical and digital to ensure the presence of buyers from the most important foreign markets.
From 3 to 5 July, 17,776 visitors came to ISPO Shanghai 2020 to find out about future developments and new products in the segments Outdoor, Snowsports, Sport Trends, Running, Health & Fitness, Water Sports and Manufacturing & Suppliers. ISPO Shanghai thus recorded a 14% increase in visitors and was able to maintain this trend for the third year in a row. Given the large number of people attending the show and the omni-channel marketing, ISPO Shanghai proved to be the sporting goods industry’s focal point to recover from the COVID 19 pandemic.
ISPO Shanghai 2020 featured a total of 350 brands as exhibitors, hosted more than 50 industry forums and events and attracted 17,776 visitors. “We are very pleased that ISPO Shanghai has returned even stronger with an increase in visitor numbers and better results. It marks the new start for the outdoor and sporting goods industry in China and thus gives the entire industry worldwide the confidence that the sporting lifestyle is reviving and will even gain in importance after the COVID 19 pandemic,” summarized Klaus Dittrich, Chairman of the Board of Management of Messe München.
From digitalisation and diversity to lifestyle and Frankfurt Fashion Week: during Neonyt On Air from 13-17 July 2020, the organiser, Messe Frankfurt, together with a whole host of brands and partners, has been giving valuable insights into topics currently facing the sustainable fashion sector.
“Neonyt On Air has shown us that there is an enormous need for communication and exchange in the fashion industry, as well as a huge motivation to drive forward change together. We’re already looking forward to the next physical edition of Neonyt next year. It has also become clear that fashion thrives on personalities, showcases and inspiration. Digital formats can accompany this, but not fully replace it,” says Thimo Schwenzfeier, Show Director of Neonyt at Messe Frankfurt.
Digitalisation as a booster for the fashion industry: rather than replacing face-to-face communication, it is helping to sustain and develop the business activities of brands, especially in the current circumstances. Talk guests Anna Franziska Michel, CEO and founder of Yoona Technology, Lena Blume van Treeck, Client Engagement Manager Europe at Browzwear, and Saydou Bangoura, CEO and founder of The Brand Show Circular, all agreed that digital tools will continue to fuel sustainability and quality in fashion in the future. They see the biggest potential in aligning designs and production quantities even more closely with actual customer requirements.
In their talk, Nicoline Woehrle, Head of Communication at natural cosmetics brand Dr. Hauschka, fashion stylist and co-founder of the Fashion Council Germany Claudia Hofmann and content creator Julia Dalia appealed to the sense of responsibility of the beauty and fashion industry with regard to diversity and the power of the individual. In order to make diversity a reality, mindful awareness, according to Julia Dalia,
is essential: “A lot of companies are reacting quickly but not taking the time to provide proper answers. Especially on social media. It only takes a few seconds to post a black square or a feminist statement. But for me, a company that isn’t willing to risk anything to make a real change simply isn’t credible.” Diversity is an integral part of Dr. Hauschka’s brand identity. Rather than skin types, genders or age groups, their products are oriented towards a person’s individual skin structure and complexion. For Claudia Hofmann, authenticity in the form of individuality and personality is at the focus of her work. When selecting models for the Neonyt Fashion Show, for example, diversity happens naturally and not by blatantly including people of colour or models from different cultures to prove a point.
The coronavirus has dramatically highlighted the vulnerability – and its repercussions – of global supply chains: textile workers in several production countries became stricken by poverty overnight because fashion companies were cancelling already confirmed orders from the factories. And collections were not delivered or sold, resulting in enormous losses for fashion companies. With the #fairbylaw petition. According to Mandie Bienek from the Fashion Council Germany, we should question the way in which business is done in general – not just in the fashion industry. A responsibility that fair fashion pioneer Hessnatur has been committed to since the beginning: “When we all stop exploiting the environment and start to live in balance with nature – we will create a better tomorrow“, says Kristin Heckmann, Head of Corporate Responsibility.
In January 2021, the Premium, Seek and Neonyt tradeshows will be taking place one more time in Berlin before becoming part of Frankfurt Fashion Week from summer 2021. As well as video statements from Messe Frankfurt, Neonyt and the City of Frankfurt, during Neonyt On Air Anita Tillmann, Managing Partner of the Premium Group, and Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, announced further details about the concept of Frankfurt Fashion Week. One thing’s for certain: “With the move to Frankfurt and the concept of Frankfurt Fashion Week, we are making the most of the opportunity to completely redefine the idea of a Fashion Week,” says Anita Tillmann. “Digitalisation and sustainability will continue to be the key pillars of the concept,” adds Olaf Schmidt.
“We’ve arrived! The doors of Pitti Connect open on Thursday 16 July”, says Agostino Poletto, General Manager of Pitti Immagine. “After months of hard work, we are presenting ourselves to the international fashion audience with a new online face. Until October 9th our special fairs are online, with the summer collections of brands and exhibiting companies – featuring key names on the international fashion scene – and with a program of digital projects to discover new points of view, to analyze and be inspired. We were looking for immediate solutions, we found long term opportunities: Pitti Connect has led to a great acceleration in the technological and virtual fields for our fairs and concretely represents the element of continuity that will carry us towards January 2021 when the physical and digital fairs will become completely integrated.”
“Pitti Connect will also have an editorial format that is rich in content and special events” adds Lapo Cianchi, Pitti Immagine’sCommunication & Special Events Director, which will render the atmosphere of the real fairs in the digital sphere, involving leading figures in fashion, artists and key people on the current cultural scene. A multi-faceted web magazine that we have rechristened THE BILLBOARD, which we are also able to realize thanks to our close collaboration with the production agency of Highsnobiety, one of the international reference points in fashion publishing”.
Pitti Connect, the new digital platform that hosts the summer collections of the Pitti Immagine trade shows: Pitti Uomo 98, Pitti Bimbo 91 and Pitti Filati 87 debuts on Thursday 16 July.
Pitti Connect amplifies the connections between exhibitors, buyers and specialist press. It does so over a time period that goes beyond and revolutionizes the traditional temporal confines of the physical fair and the buying campaigns. In these three months, innovative networking and marketplace functions will be activated: it will be possible to visit the virtual showrooms, exchange information via chats, plan meetings, formulate orders and consult updated reports with data and trends; it will also be possible to carry out smart scouting in order to easily identify the brands and to cross-reference the characteristics of the collection with the buyer’s specific requirements using the matching function.
Pitti Fragranze and Super will go digital, again on Pitti Connect, between the end of July and the beginning of August, in line with the prevalent commercial and promotional timings for the two sectors.
From today, 13th July until 17th July 2020, experts from the fashion and digital industry will be discussing topics related to business, lifestyle and knowledge during ‘Neonyt on Air’ on the social media channels of Neonyt and Fashionsustain.
The new virtual format will run on the trade fair’s social media channels, in addition to the new digital ordering options in collaboration with the B2B online marketplaces The Brand Show Circular and Joor as preferred partners. No registration is required for participation in Neonyt on Air. The complete program is available on the Instagram channel @neonyt.berlin and website.