Première Vision has announced the launch of its marketplace in 2018. Marketplaces have conquered the B to C markets by integrating e-commerce sites. This technology offers new business opportunities to professional markets as well. Drawing on its long-standing relationship with the fashion industry, Première Vision’s marketplace aims to accompany the profound changes in an industry seeking accelerated product renewal, and a shorter time-to-market.
The Première Vision marketplace will be simultaneously:
• A B-to-B e-commerce site: which will present a selective catalogue of products from the exhibitors’ collections. These product offers may be made private, and permission to consult them managed by the exhibitors themselves. For buyers, access to the marketplace will be free of charge, and require authentication. Initially, the site will be exclusively reserved for sampling requests, similar to the transactions that take place at the shows, but which in this case will extend beyond the actual events themselves.
• An editorial platform based on seasonal fashion trends and product trend information produced by the Group’s in-house team.
• A service provider for the fashion industry to facilitate connections between exhibitors and buyers.
• A project of a highly technological nature: to take advantage of the best solutions on the market, this new platform will use MIRAKL technologies, the leading French publisher of marketplaces.
Fall 2017 TOMMYNOW, the brand’s third in-season runway show, closed London Fashion Week on Tuesday, September 19, 2017 at the Roundhouse. Following the success of the first two TOMMYNOW shows, the Fall 2017 event built on TOMMY HILFIGER’s signature “See Now, Buy Now” format. For the first time, TOMMYNOW included both men’s and women’s collections, in addition to the third TommyXGigi collaborative capsule, and all runway looks were immediately available to purchase across all sales channels in more than 70 countries.
More than ever, Tommy Hilfiger showed that the fashion industry needs to connect technology with current formats. Fashion Weeks are PR formats and need to be used as such. Daniel Grieder, CEO of Tommy Hilfiger, perfectly understands how to use the advantages of these events and showed with his latest runway show that concepts such as ‘See Now, Buy Now’ and technologies such as AR at chatbots can be perfectly combined with existing formats such as a catwalk show during a Fashion Week event.
All items showed at this event were immediately buyable, customers were directly engaged by livestreaming the event and embedding it across social media. A Facebook AI chatbot offering fashion advise was implemented as well as an app creating an AR catwalk in the consumers living room creating the engagement, other brands are still looking for. It is instant, it is shoppable, it is entertaining.
Seeing this visions implemented demonstrate how important it is to combine technology with fashion across brands and retailers. Tommy Hilfiger offered a perfect example of how the biggest ticket during Fashion Week is one that engages the consumer immediately and makes fashion exciting and approachable again.
Creativity, passion, consolidated experience and plenty of enthusiasm: these are the key ingredients making the 84th edition of the MICAM, the international footwear trade fair at Fiera Milano which kicked off with its first day yesterday and will finish on the 20th of September.
This edition presents a number of novelties, in line with the ongoing process of renovation launched by Assocalzaturifici last February: first and foremost, the new synergy with the calendars of Milano Moda Donna when, for the first time, the last day of the MICAM will coincide with the opening of the Milanese fashion week.
International buyers were spotted reaching as far as Japan with Isetan attending. Furthermore the second day saw a visible increase in buyers at the show. The attendance of the big Italian footwear brands like Prasad, Gucci, Tods, Dolce&Gabbana saw the level of the show increasing and a new arrangement of brands gave the show a more pleasant flow.
This edition ”the MICAM” has chosen to focus on “Seduction” in order to portray the beauty and quality craftsmanship of the Italian shoe.”THE SEDUCTION OF FOOTWEAR – Italian Glamor” is shown every day at Pavilion 1, stand H05 – 09. The exhibition reveals the seductive power of women’s shoes, with a selection of 50 models representing the excellence of Italian manufacturing and style.
Coterie saw a strong start to its current edition, kicking off today.
Retail legend LeeAnn Sauter Founder @ CEO of Maris Collective partnered with Coterie to bring great talent to the broader public. You can find more on this in the coming issue of WeAr Magazine coming this January 2018.
RDIT at Coterie is a new section in the show featuring selected designer brands from around the globe.
Beauty @ Coterie provides a great source of information for concept stores.
UBM’S Coterie, the premiere advanced contemporary & designer fashion trade show is opening this month from the 17th till 19th of September.
Danielle Licata, VP of the show has tapped experts in the fields of beauty, lifestyle and luxury hospitality to curate newly formed sections on the show floor that offer retailers a compelling look into how to think outside the box when merchandising their stores for consumers. Maris Collective’s LeeAnn Sauter, celebrity makeup artist Beau Nelson and Sabrina Burda and Noelle Pallais of Random Acts of Creativity will serve as curators for the new neighborhoods.
Lifestyle curators of R.A.C., Noelle Pallais and Sabrina Burda are installing a shop-able lounge in six different thematic atmospheres where they are showcasing their product found from their international travels. Objects, art, furnishings and lifestyle items will be on display within the space along with 25 styling trends culled from 3×1 Misa, Furla, Emm Kuo, French Connect, Belstaff and more.
As from our previous news article, UBM has partnered up with Delivering Good to support those affected by the recent hurricane. Visit the site to donate.
Under its new tagline “Cloud of Fashion”, the next edition of Première Vision Paris will open its doors from the 19th till 21st of September, at the Parc des Expositions de Paris Nord Villepinte. This bold and ground-breaking campaign echoes both the invigorating vibrancy of the upstream side of fashion and the goal of the Première Vision Group to bring the entire industry together around creative innovation, both during and outside of its shows.
With its growing overall offer – up 3% vs. September 2016 – presented by its 1,954 exhibitors, Première Vision Paris is readying a rich and dynamic edition, despite a still complex global context marked by a changing fashion market and political, security and economic threats. A September edition marked by several new changes in terms of the offer and of commitments, as well as of experiences.
“In light of the recent natural disasters that have affected millions and displaced thousands from their homes, we’re asking the fashion industry to come together to support the victims of these storms.
UBM Fashion is committed to helping these communities recover and rebuild by contributing to our longstanding partner, Delivering Good, a nonprofit organization that provides support to people affected by natural disasters. Delivering Good is working diligently around the clock with the fashion and home industries to secure donations for those impacted by Hurricane Harvey and Hurricane Irma.”
The athleisure brand NO KA ‘OI has been chosen to take part of “La Famiglia” exhibit of in Le Bon Marché Rive Gauche in Paris. After Brazil, Japan, Brooklyn and Paris, the department store has decided to celebrate Italy and La Famiglia, until October 22nd 2017. The teams of Le Bon Marché took interest in contemporary Italy beyond the stereotypes. The exhibition features a curated selection of innovative products that together showcase a captivating and unique vision of contemporary Italian creativity. This presentation highlights the avant-gardist wave in its exceptional capacity to respect the past while also reinventing it.
The NO KA ‘OI Fall Winter 2017 collection featured in “La Famiglia Rive Gauche” exhibit draws on the powerful unity of opposites. A playful mix-and-match approach of unexpected palettes, patterns, and textures; heavy fabrics are matched with lightweight, shiny with matte, straight lines coexist with curvy lines and dark colors with bright.
Anchored in its staple design of color block, this season’s bold blocks of color are embodied in muted neutrals, bright greens, and fiery red and orange hues. Each colorway contours the front and back of leggings, tops, sports bras and jackets. The collection continues to inject sports elements into its fashion-first aesthetic with a cubistic camouflage print. NO KA ‘OI’s moda pillar is rooted in haute couture craftsmanship and highlighted with a panoply of vivid textures, colors, and stitching techniques.
The worlds of film and fashion collided on Monday night at Veneto-based luxury outerwear brand Parajumpers’ cast dinner for Dee Rees’s “Mudbound” Oscar buzz movie during the Toronto International Film Festival. “Mudbound” is a film adaptation of Hillary Jordan’s prize-winning 2008 novel of the same name, which tells the story of two families, both at odds and tied together, while struggling to get by in the racially divided Deep South during World War II.
Celebrities and actors such as Mary J. Blige, Carey Mulligan, Garrett Hedlund, Rob Morgan and, “Straight Outta Compton’s,” Jason Mitchell, together with director Dee Rees, gathered to celebrate with industry influencers and Netflix executives to kick off its Awards Season presence.
“We felt honoured to be the hosts of this wonderful evening, celebrating such a talented cast and outstanding film. Parajumpers being aligned to MUDBOUND, the strong subject matter and media buzz surrounding Netflix’s new release, could not be a better brand fit for us. We have thoroughly enjoyed the evening and the company of our guests of honour, the MUDBOUND cast”
Parajumpers created 2 exclusive leather jackets for the occasion; 1 for Mary J. Blige and one to be auctioned off to raise funds for charity which was signed by the famous singer and actress.
The YKK London Showroom has announced a special 3 day event in honour of the Première Vision exhibition to be held in Paris between 19th and 21st September 2017. During this time, the Showroom will showcase its latest products, catalogues and samples, and YKK technical experts will be on hand to assist with all enquiries.
YKK’s latest Excella Fin zipper will be on show, a unique product that can be used across all garments, shoes, accessories and luggage, with twenty colours available for the zipper teeth, and six hundred to choose from for the colour tape. The zipper has an innovative finguard structure extending the teeth to the material, ensuring it does not rip from a heavy usage and can be ordered as an open end, closed end or movable piece with two way sliders. It enables a smooth transition when using the zip. YKK’s latest button cap product will also be available, another product created to give users complete flexibility and originality, as the button can be incorporated into the same look and material of any item, including leather, grosgrain and denim. Individuals will be able to customize the cap to reflect their overall vision and also can personalize the product with initials or anything else of their choosing.