The new metro look turns to sportswear, freely mixing heritage and tech materials, taking
sports-based elements out of context and using them together with urban wear classics. The
result is a sporty-chic DNA that generates items embellished with mesh details, bonded and
pierced fabrics, printed knits and high-tech, matelassé effect sweatshirts. The palette creates
fascinating contrasts on fabrics and in the prints: bold color blocking, floral patterns and pop
highlights. The raincoat is now perfect for all occasions and meets all needs: from the eskimo
with a protective hood to the short, high-performance vintage parka. Simple, squared lines,
inside pockets and plastic zippers stand out on fabrics that breathe. The season’s must-haves:
the water repellent, super-comfortable, thermal microfiber over jacket with ergonomic sleeves.
This is a world where jersey shorts are naturals for summer evenings, while shirts and jackets
with updated lines are made of stretch fabrics and enhanced with full-color graphics.

Here is a wardrobe that evolves in its travels through the seasons: different weights, and
performance levels that can face any changes in weather. “Voyage” also means function and
comfort and we see it in clothes with utility details and stretch fabrics that are pleasing to the
touch. The docking point? A composite look suited to getting around in the city, with a new take
on sailing, or with biker-inspired items. In spring, windproof, water-resistant stretch fabrics take
the lead in field jackets, shirts, polos and pants, along with a contemporary traveller pack in
shape-memory fabric for blazers, coats and trench coats with functional pockets, while military
cotton is the preferred choice for pea coats and eskimo jackets. The summer turns the
spotlights on super-light fabrics like ottoman micro-cotton and a sophisticated look with lively
prints on everything – from field jackets to swim shorts.

Denim, in every possible shade and finish: from raw to sartorial to the environmentally
sustainable, from light wash to cold over-dyed, from check prints to monochrome floral patterns
on shirts and pants. This is true research and it extends to styles and combinations: cargo
pants, bermudas, capsule shirt collections all the way to the denim jacket – including the 5-
pocket version – making for a 100% denim look…and of course there is always stretch denim
and indigo fleece with novelty print details.

The kids on the streets of Tokyo and London with their apparently improved, exuberant look are
the inspiration for the item that dictates trends more than any other. Always more customized,
daring and colorful, the T-shirt is a whole generation’s ID. When it’s embellished with edgy
photo prints it speaks to a fashion-conscious allure, but it is also the vehicle for stories of
rebellion and artistic passions. As a manifesto of style, it blazes the path for excessive, amusing
and unpredictable looks as it mixes animal prints, geometric patterns and multicolor flowers,
rock graphics and extreme wash processes. In the eye of this perfect storm – the t-shirt with 3D
digital prints, underground icons and bright vitamin colors. And…t-shirts that speak to surfing
paradises, designed for dreaming of a summer oasis in the midst of a frenetic, always-rushing



Distant worlds, dream worlds to wear: from Acapulco with its 1950s glamour to the Amalfi Coast
and its unforgettable shades of blue. On the beach, at the pool, in a boat or on a surfboard,
underwater or just floating – it’s beachwear, beachwear, and more beachwear. Prints will take
us to luxuriant places, to other latitudes closer to the sun we waited for during too-long winter.
Next summer, the contemporary man’s vacation wardrobe will be more sophisticated, reflecting
tastes that have evolved and are open to the new. Miami, with its unique energy, blue swimming
pools and lush tropical vegetation is at the center of the season’s imagery. Denim-look palm
trees and hibiscus blossoms are the patterns on unlined jackets and on shirts. It is a sunny look
that blends into natural tones and textures in collections pervaded by the relaxed mood of island
life. Tropical garden print shirts are made to be worn over sun-bleached pastel shorts or
distressed jeans embellished with embroideries or pictorial touches. But those jeans go just as
well with washed t-shirts and accessories with waves, green palms and raffia on the linings.
Bright shades of mandarin orange, blue and pink enliven “organic” shapes – corals, tropical fish
and geometric rocky landscapes on totally fresh swim shorts. The beach couture picks up on
crossover suggestions: from the early surfing repertoire to traditional African motifs all the way
to limited edition original photo prints.

The avant-garde man’s outfit interprets a passion for design in an unusual combination of
sportswear and new-generation tailoring: meticulous attention to cut and detail go hand-in-hand
with research on materials, and innovative textures embellished with digital prints. Slim fit urban
tailoring is meant for an elegant, cosmopolitan man: it uses tech-fabrics and deconstructs the
lines and proportions of classic menswear. And the contemporary dandy’s uniform? The tailored
jersey suit, the hand-sewn Neapolitan style shirt, and micro-patterned Bermudas in tech fabrics
– all meant to be worn with super-light fiber scarves and hats, crafted nappa and soft suede
slip-ons and leather-and-canvas espadrilles.

Style, line and function come together in a harmony of fine materials and masterful
craftsmanship in collections of one day bags created to meet the needs of today’s
professionals. Ethnic hints for a new way of travelling: roomy bags combine leather, canvas,
and wood but with extremely clean lines making them as perfect for the city as they are for the
beach. Summer presents a world of accessories of no-compromise quality and timeless,
minimalist styling: fine craftsmanship, top quality hides such as Italian vacchetta and 100%
cotton canvas with the fewest possible metal fittings that would make them vulnerable to
weather. The favorite styles? The evergreen messenger and tote bags, the 24 hour bag, and
the increasingly trendy rucksack – all made to use all the time: from business meetings to the
gym to the weekend getaway.

Istanbul Fashion Week F/W 14Istanbul Fashion Week F/W 14Istanbul Fashion Week F/W 14Istanbul Fashion Week F/W 14Istanbul Fashion Week F/W 14

Istanbul Fashion Week F/W 14

For three seasons now IMG has been organizing the Mercedes Benz Fashion Week in Istanbul. 

In a country where so many cultures, religions and histories get together it is not surprising that also the creativity in fashion is a given. Turkey excels since years now in its manufacturing, famous for its fine leatherworks and denim.  

It has been for many years a destination for European brands to manufacture their clothes and many Russian retailers constantly go to Turkey to buy their fashion as well as other Balkan states. 

So whilst Turkey is a relevant fashion destination it is still very passive on the international market and it is easily forgotten that there are very creative but most importantly sellable designers in Turkey. 

During Istanbul Fashion Week these designers showed their collections and whilst there is upwards potential in their brand building skills, the collections themselves seem very promising. 

Azur Kaprol, one of the most established couture designers who is established internationally anyway, presented her Fall/ Winter collection which included interesting prints, fine silk blouses with lots of refined details and not to forget amazing gowns which are breathtakingly beautiful and most importantly: extraordinary. Something which guarantees that a woman will be the only one in the room wearing it. 

Moreover, Utopian by Studio Kaprol showed its first collection consisting of mens- and womenswear. Young, rebellious and with lots of energy this collection wants to target the more commercial end-consumer. Very wearable designs partnered with affordable prices will make sure that this brand could be very successful in Europe but also the UK and the US. The brand is special in so far that it is designed by a team of 14 young designers not only from the field of fashion design but also architecture, music and film. 

Most to look out for is its denim collection, which is backed by Denimvillage. This will ensure the quality of the product as well as a strong partner behind the collection. 

A young designers, fresh out of university which seemed very promising was Ece Gözen very talented in prints but also showed shirts and dresses with architectonical details. 

Nihan Peker produced elegant clothing mostly colored in old-rosé with elegant over the knee skirts and dresses.

Other designers which are to-watch are DB Berdan,Özlem Ahiakin for womenswear and Özem Kaya as well as Hakan Akkaya for menswear and Simay Bülbül who works a lot with leather. 

Win-Win VintageWin-Win Vintage

Win-Win Vintage

(for store addresses, scroll down)

In no other industry are old things so in-demand at the moment as they are in fashion.

Shamin Vogel

Designers draw their inspiration from vintage, savvy fashionistas set trends, and people use them to define their identities. Vintage can be ordered at fashion trade shows and there are websites devoted entirely to buying and selling second-hand treasures. Brands experience a revival when their once forgotten garments are worn again, and the best fashion stores today offer both current fashion and beautiful vintage pieces.


What is it about vintage that makes it so desirable? Maxfield in Los Angeles is probably one of the most successful stores worldwide when it comes to selling expensive vintage designer clothing and accessories. Luxury vintage pieces fill the impeccably curated concept store along with a selection of coveted contemporary designers. The store uncovers some of the most spectacular rare finds, like old Hermès suitcases and Chanel bags, and it is not uncommon for the pieces to go for upwards of 20,000 dollars. Deidre Wheaton and Sarah Stewart of Maxfield shed some light on the phenomenon: “They are pieces reflecting original ideas, special and reflective of the particular time period. Vintage uses fabrics, prints and techniques that may no longer be in production.” For Jeff Rudes, the CEO of US label J Brand, vintage sparks the creative process and can determine the direction of a collection for the season. Also aboard the vintage bandwagon is Luc Bierme, the manager of Who’s Next Paris, which includes a vintage market at each of the shows. He believes that it is important to give buyers the option of selling vintage. For a customer, it’s about finding that one special piece just for you. The huge variety of timeless pieces passed down from generation to generation serves as a source of inspiration for everyone.


Many retailers already combine vintage with the latest fashion and have found the approach to be very successful. According to Bierme, “These days everything in a multi-brand boutique must be for sale, even the decorations and furniture. Clients seek out these unique pieces as much as they seek out an accessory or a ready-to-wear piece.” A clothing store that also sells vintage presents customers with a contrasting point of view and helps them create a more individual look. The world’s first-ever vintage department store Blitz in London agrees. In general, reports David McKelvey, there’s a heavy demand for vintage concessions right now. The massive three-story space, with an in-store café, sells on-trend vintage fashion alongside home furnishings, books, records and accessories. Everything is organized by style and everything is for sale. But the last thing you think of upon entering is a thrift shop. Maxfield buyers Wheaton and Steward also emphasize that it’s not only the luxury quality of an old vintage gem, but also the familiarity of the designer that sells.



Vintage Store Tips: 

besides Maxfield Los Angeles and Blitz in London, our experts gave us the following stores to go to find the best vintage:

Kili Watch
64 rue Tiquetonne
75002 Paris
Open Mon 2-7pm; Tue-Sat 11am-7pm


Hippy Market

has various stores throughout Paris, check here: www.hippy-market.fr/boutiques/

Kilo Shop

also has various shops throughout Paris, check here: http://kilo-shop.fr/boutiques

Most important is at:
125 Bld St Germain
75006 Paris
Open Sun,Mon: 1:30pm-8:15pm, Tue,Wed: 11:30am-8:15pm, Thu, Fri,Sat: 11:30am, 8:45pm


has various stores throughout Europe, check here: www.episode.eu

Most recommended is at:

Waterlooplein 1
1011 NV Amsterdam
Open Mon-Sun: 10am-6pm
has stores in New York and Los Angeles, check here:

8214 Melrose Avenue
90046 Los Angeles
Open Mon-Sat: 11am-6pm, Su: 12pm-5pm

One of a Kind
259 Portobello Road
Notting Hill W11 1LR, London
Open Mon-Sun:10am-6pm


Novomania – the exclusive interview to the start of the showNovomania – the exclusive interview to the start of the showNovomania – the exclusive interview to the start of the show

Novomania – the exclusive interview to the start of the show


What is special about Novomania?

We really understand the fashion market as Novo was a retailer and a distributer so we understand what the brands want and what the market wants. The joint venture with UBM brought in the exhibition side and this made it possible to create something special about the show.

We introduce new international concepts to the market. These don’t only have to come from the international market to China but can also origin from China. This country is starting to produce very interesting things, and it is just a matter of time until these creative Chinese brands go international.

What can European and US companies expect if they exhibit at Novomania?

Independently of how big you are in your own country,  in China the amount of people who know you is limited. And if they don’t know and understand the concept of your brand, they will not buy your product. So you have to expose yourself and show your brand to the people. We are the only platform where you can do this.

For the Chinese customer, it is more about the image of a brand than about the product.  What we offer, is a platform for brands to introduce their concept to the best in fashion of China.

Tell us a wisdom about the fashion business in China.

The most important thing is, that you don’t leave the market on its own. This market is too important for any CEO than to just find a distributor. This market can completely change the roots of any company.

You come here and you have to adapt. You don’t need to change your product completely but your communication has to be different.

If you come here, you come as a trial and error.

Tell us the best places in Shanghai for shopping for fashion.

There are many places. It really depends on what you want. A couple of streets are famous like Nan jing road where the big monobrand stores are. Even though there are many new developments there, it is still very much a shopping mall culture, which is fairly repetitive.  Novomania plays a major role in innovating this, as we give new concepts and new ideas. This is very important for shopping malls, as the only way to differentiate themselves, is to open multibrand stores. With multibrand stores, each store will always be different as it pushes a different brand or concept. Of course, also the little streets in the French Concession are great and you can find multibrand stores there, which are small corner stores made with love.

What are the best multibrand-stores in China and the best e-retailing websites?

There are a handfull of good e-retailers in China.

The most important group to mention is Alibaba, which developed the tmall.com platform. Unless you are registered as the legitimate brand you can’t sell your product there. This platform almost covers half of the market.

However, there are also a lot of independent sites and flash sales. The price still plays a big role, which is why campaigns are very important to have online.

At present there are more mono- than multibrand stores in China. Do you expect that to change in the future, if so – when?

It already changed in Russia and in China it will change even faster. Already, the Chinese ultra high-net worth individuals are looking for alternative brands to the known luxury brands as people don’t want to be confused with the up and coming middle class, which already can afford those luxury brands. This bears the opportunity for multi brand stores to establish themselves with sophisticated and new labels.

What should I not miss to see or do in Shanghai, apart from Novomania, when I am visiting your fair?

You definitely will realize that Shanghai is a dynamic and top developed city. But you should leave Shanghai to understand what China is really about. Come with an open mind as brands can learn a lot from coming here and hopefully they can open their mind and learn that China works in a different way and will certainly not adapt.

Please name a few good restaurants and places to go out at night in Shanghai.

Shanghai grew such an important hub for international companies, that the foreigners who come here bring quality and lifestyle. Restaurants on The Bund like el Willy or Mr and Mrs Bund, which is a contemporary modern French place, are good.

Lost heaven is a must for Chinese food for foreigners. There is one on The Bund and one in the French Concession.

As for nightclubs M1nt, Bar Rouge or Unico are good to visit. But also don’t forget all the bars and the hotels on the Pudong side.

What is your goal with Novomania in the near future?

We want Novomania to be the reference for fashion in Asia.

And my personal one is that i want to help transform fashion in China.

As a retailer from outside China, is it worth coming to Novomania?

We show not only up and coming Chinese brands but labels from countries like Korea, Japan, Australia and Hongkong. These brands you wouldn’t see anywhere else in the world. There are so many nice things popping up in China. And we see many and talk to many of them.



The English metropolis of London is the first city to get the WeAr once-over as part of our new “City Check” series. We’ll be sharing our tips for the hottest restaurants, hotels, bars, and clubs.


Shamin Vogel



Writer Samuel Johnson said: “When a man is tired of London, he is tired of life.” This city is constantly reinventing itself; there is so much on offer, it’s simply not to be missed.




The concept store LN-CC comprises a bar, a sound space, a book shop, and of course the hippest collections from Ann Demeulemeester, Achilles Ion Gabriel, and Lanvin. Tucked away in the north-east corner of the city, the shop can be visited by appointment only.


Not far away, and also in East London, is the Goodhood Store, a boutique that specializes in trendy, independent labels from all over the world. Collections like Opening Ceremony, Australia’s Rittenhouse, Peter Jensen and APC Madras are on display in the stylish store, which has a womenswear emphasis. There are also several affordable, but undoubtedly cool accessory brands.


Around the corner, you can find Start Boutique. It has been there for years but is always a must if you’re in the neighborhood. Brands like Helmut Lang, Church’s, T by Alexander Wang, Paige, Kenzo, and Maison Martin Margiela, as well as the house collection Mr Start and Mr Start Woman can be found here.


Hostem in Shoreditch is guaranteed to get the fashion-conscious man’s heart beating faster. In its hip East London interior the store holds styles from Rick Owens and Comme des Garçons, as well as handmade shoes from Sebastian Tarek. It is also worth paying a visit to the new womenswear section of this trend store.




Peruvian restaurant Coya is a culinary heaven, a high quality restaurant in a prime location on Piccadilly, with a traditional Latin American atmosphere. The who’s who of the fashion world, heads of state and typical London bankers can all be seen here, enjoying spicy beef and drinking cocktails – Pisco sours. In the bar on the first floor, live jazz-inspired music lures you to the dance floor.


Those who prefer cool to up-market should visit the “in” bar La Bodega Negra. Don’t be put off by the restaurant’s exterior, it’s not really a sex shop but a bar with a restaurant serving Mexican food. The mango and jalapeño scallops and the margaritas just have to be tried.


If you’re in search of an affordable yet centrally located and hip alternative, you can’t go wrong with Meat Liquor. Famous for its burgers, this restaurant is hidden away just off Oxford Street. A dome emblazoned with elaborate graffiti stretches over the dining area. It does get loud there, but it’s still the perfect place to see and be seen.




Punchbowl, the pub that used to belong to Guy Ritchie, is still a top venue for the Mayfair rich and beautiful. But it also boasts the typical British pub atmosphere and serves good British fare.


If it happens not to be raining, Radio on the top floor of the ME Hotel is the one bar that allows you to admire London’s beautiful landmarks from above. During the day on Saturdays, there are parties with good lounge music and house music, where you can eat brunch but also dance the day away.




Drury Club in Covent Garden combines the style of the chic West End with the cool East End and is intended for those who would rather party than sleep. With good drinks, good music, and interior design that sets it apart from most other clubs, a good evening is guaranteed.


Check out Chakana, which opened its doors for the first time in November. Latin American-inspired, they play deep house music and offer a few of the most creative cocktails on the London club scene.




The ME Hotel is part of the Melia group and – thanks to its location in The Strand, directly opposite Somerset House – it is the ideal base for London Fashion Week. The rooms are stunning, and every evening there is a laser show in the pyramid-shaped lobby.


No doubt about it, 45 Park Lane, a Dorchester Hotel, has the biggest and most comfortable beds and rooms, all of which look out over Hyde Park (make sure to stay on the top floor so that you can get a glimpse of Hyde Park over the trees). Add to that Wolfgang Puck’s restaurant, CUT, serving excellent mini burgers, and this hotel really is a “home away from home.”


The Edition Hotel in Fitzrovia is one of the newest arrivals on the hotel scene and its location, in close proximity to Soho with its night clubs, bars, and restaurants, is unbeatable. The hotel, which is part of the Marriott group, combines English elegance with modern flair. The Michelin starred restaurant and the bar are just as inviting as the tastefully furnished rooms. To top it all off, the penthouse suite has a 360° panorama view of London.


For the full London experience, be sure to go to Berkeley Hotel in Knightsbridge for a fashionista’s afternoon tea. Balenciaga’s black and white chocolate mousse dress on a walnut brownie would be enough to tempt even the strongest willed model to abandon their diet. Conveniently, the hotel is right by Harvey Nichols and Harrods, both of which are an integral part of any visit to London.




WeAr also recommends the department stores Selfridges and Liberty, as well as multi-label stores Dover Street Market, Wolf & Badger, Matches, and Folk. Other great bars include Mr Foggs, Sketch, Hoxton Pony, and Experimental Cocktail Club. Restaurants worthy of mention are Bunga Bunga, Death by Burrito, Burger & Lobster, Aqua at the Shard, and – for British food – Bumpkin Chelsea. When it comes to hotels, we also rate the Sanderson Hotel, The Connaught, Blakes Hotel, and The Ampersand. And as for clubs, try LouLou’s, Cuckoo, The Box, and Le Baron.



LN-CC: Late Night Chameleon Cafe

18 Shacklewell Lane


London E8 2EZ+44 (0)20 7275 7265




41-43 Redchurch Street, London, E2 7DJ, UK



Goodhood Store

41 Coronet St, London N1 6HD, United Kingdom

44 20 7729 3600



Edition Hotel:

10 Berners St, City of Westminster, London W1T, United Kingdom

+44 20 7758 8393 www.edition-hotels.marriott.com

ME Hotel: Adresse: 336-337 Strand, City of Westminster, WC2R 1HA

Telefon:0808 234 1953


45 Park Lane: Adresse: 45 Park Ln, London W1K 1PN

Telefon:020 7493 4545




Meat Liquor: Adresse: 74 Welbeck St, London W1G 0BA

Telefon:020 7224 4239


The Berkeley: Adresse: Wilton Pl, Knightsbridge, London SW1X 7RL

Telefon:020 7235 6000


La Bodega Negra: Adresse: 16 Moor St, London, Greater London W1D 5NH

Telefon:020 7758 4100


Coya Adresse: 118 Piccadilly, Mayfair, London, Greater London W1J 7NW

Telefon:020 7042 7118


The Drury Club, 167 Drury Lane, London, WC2B 5PG T – 020 7831 9399



23 Orchard St, London W1H 6HL http://chakanaclub.com



Punchbowl 41 Farm Street London W1J 5RP +44 (0) 20 7493 6841