The Italian footwear brand Pantofola d’Oro 1886 launched the exclusive Custom Made project in selected stores presenting the clientele the iconic PdO Gold sneaker belonging to the brand’s archives dating 1967. Receiving advice from the company’s artisans, the clientele has the possibility to personalize the shoes in the colour, eyelet, laces, lining and sole. A special personal touch can be given with the own signature or monogram embroidered on the shoes that are delivered fifteen days after the order is placed.
The project started in October with a three-day collaboration in London’s Carnaby Street and continued at Isetan in Tokyo and November at La Rinascente in Milan lasting one week. The following will take place in Singapore from 10 to 14 March 2017 and at fifteen other stores in Italy throughout next year.
Based in Ascoli Piceno in the footwear region Marche, the company celebrated this year its 130th anniversary. The original production focused on wrestling shoes and football boots that still belong to the brand’s production alongside the high-end quality handcrafted leather and canvas/leather sneakers. As CEO Kim Williams explains “We believe that our custom made service can make the difference, creating the exclusivity of a product that cannot be found online. The connection with the clientele and retail is furthermore absolutely crucial today as well as the quick delivery of the items”.