Parajumpers presents REMAKELAND, an immersive video performance by digital artist Felice Limosani supported by trip-hop trio BowLand.
The performance took place on January 12 for Milan Men’s Fashion Week to inaugurate the Casa degli Artisti (House of Artists) cultural program. The historic building was founded in 1909 by the Bogani Brothers, far-sighted patrons who hosted studios and workshops on the corner of Corso Garibaldi and Via Cazzaniga.
Today, as a reflection of its heritage, the space is reserved exclusively for projects of artistic value. Fittingly, the structure was literally immersed in an architectural video installation blending animated digital images and electronic sounds with ethereal voices. Felice Limosani’s artistic concept begins with the collation of original sounds and melodies taken from Bowland’s personal archives, remixing them into a soundtrack which is then combined with monocratic video art mapped onto the internal surfaces of the building.
Through artistic metaphor, the project interprets the founding spirit of Parajumpers spanning Art, Technology and Humanity. It is an artistic dialogue between Felice Limosani and Bowland inspired by the brand. Art takes the expression of “well done”, technology becomes “innovation” and humanity is viewed as “people at the center of everything”.
The installation culminated with a live concert by BowLand with groovy rhythms performed exclusively for the event