Philipp Plein new showroom designed by architect Claudio Pironi

Outstanding creativity and originality marks the partnership between Philipp Plein, the famous German designer, who in no time at all has scaled the heights of the global fashion world, and Claudio Pironi, the architect whose studio Claudio Pironi & partners is behind the concept for the brand’s flagship stores. In the company of the fashion world’s big players, today marks the opening of the designer’s new showroom, 3000 square metres covering seven floors housing all the Plein lines. 

Set in one of Milan’s most up-market neighbourhoods, the showroom captures the very essence of the brand: explosive, outrageous, rock-inspired and conceived to amaze. The individual brand identities of the Philipp Plein Woman, Man, Junior and accessories lines are reflected to perfection in the customer areas, grouped by merchandise category.