For their A/W 2017 edition, taking place in Florence from January 10th till 13th 2017, Pitti Uomo will hold it around the theme ‘Dance Off’. ‘“Pitti Dance Off” says Agostino Poletto, deputy general manager of Pitti Immagine, “is an invitation to express your body and your own style. The edition will look at the way that dance can present ultimate diversity and freedom, the same way fashion does. Pitti Dance Off will be interpreted with the usual ironic touch, the settings will invade the Fortezza da Basso with a street dance rhythm and in step with its contests, with a set design and layout curated by architect and designer Oliviero Baldini. Pitti Immagine has also launched a special #PittiSign, a small distinctive salute that symbolizes the initials of Pitti Immagine. A gesture destined to spread virally and to be shared on Pitti Immagine’s social networks, identifying the fairs for the winter season.
The theme is interpreted by the new Pitti Uomo 91 digital art project: Pitti Immagine’s collaboration with talented video makers also continues with the production of the digital art project that accompanies the advertising campaign for the fairs.