Pitti Immagine presents Pitti Connect: an advanced digital platform for networking and the marketplace for generating new business opportunities that will provide advance information about and be integrated with the physical September fairs. Launched as a response to the extraordinary requirements of the present day, Pitti Connect is a new and essential work tool for contributing to the relaunch of the entire fashion system.
Already active starting from the end of June, Pitti Connect will allow exhibitors at the Pitti Immagine fairs (Pitti Uomo, Pitti Bimbo, Pitti Filati, Fragranze and Super) to increase their visibility, activate business contacts and to be supported through the process of receiving orders while complying with the traditional timing of sales campaigns, in advance of the opening of the September fairs. Pitti Connect will be essential for reaching buyers and members of the trade – even those not physically present at the fair – who will be able to carry out scouting activities and assisted research, contact exhibitors, plan meetings and view collections through video chats or by means of a virtual showroom with advanced functions.
Pitti Connect will translate the quality, selection, segmentation, design, communication and contemporary spirit of the Pitti Immagine fairs into a digital environment. It will be a new world and a new way of putting exhibitors in contact with the fairs’ wide community of buyers which consists of the 90,000 registered and certified Pitti Uomo users, the 33,000 of Pitti Bimbo and the 25,000 of Pitti Filati. A community that at the fairs held last January generated 182,000 exhibitor searches on the website with over 1,300,000 web pages visited during the last edition of Pitti Uomo.
“We know all about the priorities and the challenges that fashion companies and brands are facing at this time, because we at Pitti Immagine are experiencing the same ones,” says Raffaello Napoleone, CEO of Pitti Immagine. “For over a decade we have believed and invested in web evolution – with the launch of the first collaborations with the MIT in Boston and the inauguration of the e-PITTI platform, right up to the institution of the e-P Summit – and in the light of the profound digital transformation in progress that imposes innovative strategies for being competitive and looking to the future, we want to offer the very best existing technology with a totally new platform and an editorial layout that is rich in content, just like a regular magazine.”