Pitti Uomo 99 to launch online in January 2021

Pitti Uomo 99 to launch online in January 2021

Pitti Immagine begins to reveal the events and special projects for the next edition of Pitti Uomo, which will physically be held at the Fortezza da Basso in Florence from 21-23 February 2021. Until then, the fair will kick off  – in a digital format – from 12 to 14 January on Pitti Connect, the platform launched by Pitti Immagine this past summer to support exhibiting companies in the presentation of their collections and in the generation of business contacts with international buyers.

A special “opening” will officially inagurate the digital fair. On January 12, Brunello Cucinelli, one of the brands and firms of reference at Pitti Uomo, will be featured in a live streaming from Solomeo to present the brand’s new fall-winter 2021 collection in a preview before its participation in the physical edition of the fair in February.