Kicking off the order season with a bang, the latest edition of Supreme Women&Men Dusseldorf presented over 500 collections by international mens and womens wear labels as well as selected accessories and footwear brands on three fully-booked floors at B1 on Bennigsen Platz 1. From Friday, January 24th through Monday, January 27th, fashion ruled supreme and honored current global developments with this season’s slogan,Fridays for… Fashion First. Introduced in summer 2019, the new schedule starting on Friday once again proved advantageous as visitor number and order volumes significantly exceeded the results of the (now abolished) Tuesdays in preceding years. The collections on display reflected the continued trend towards sustainability in the industry.
“We’re in the premium the ‘supreme’, as it were segment of a highly competitive market and the air is thin at the top. However, there is always room above if you take advantage of the wider perspectives to develop and execute new visions, says Aline Muller-Schade, member of The Supreme Group executive team. This season, we honored the growing demand for sustainability with our bow to the Fridays for Future movement while giving the needs and requirements of our exhibitors, visitors and partners top priority fashion first’. As a future-oriented, groundbreaking business, we want to remain a decisive partner for the fashion hotspot Dusseldorf. We value the benefits of this location, its strong attraction, strong networks with short routes, and the highly diverse portfolio here. Our privileged position and the feedback of our local and international exhibitors and visitors also provide us with a broader perspective on the challenges the city needs to meet if it wants to re- main a premium place of business for the industry.
For one, there is a definite need for more consistent and focused nation-wide and international communication prior to events as well as within the city during the order days. We are happy to take the lead but need all stakeholders to pitch to ensure that new exhibitors and visitors are aware of Dusseldorf as a key fashion spot and that the city is accessible and easy to navigate for everyone. Fashion first needs to be on everyone’s agenda! We need investments and ideas to tackle the challenges the city is currently facing.”