The design Museum in London will host its new ‘Prada. Front and Back’ exhibition, opening in September 2020. The exhibition will offer unprecedented insight into Prada’s creative approach, inspirations and landmark collaborations. Facing the future, it will explore Prada’s transformation of the idea and practice of fashion and the continuing evolution of a global enterprise. Different sections will reflect the idea of front and back, conveying both the surface of fashion and the creative and industrial infrastructure on which it depends.
Miuccia Prada’s story is unique. Joining the family business in the mid-70s, she turned it into one of the most successful fashion houses in the world, while transforming the landscape of style and culture. With her husband, Patrizio Bertelli, she has changed the way that people dress, redefined how we understand luxury, explored new materials and technologies and invested passionately in art, design and architecture. She has made Prada the essence of modernity.