Prada to host simultaneous runway shows in Milan and Shanghai

Photo Credit : www.instagram.com/prada/

Prada to host simultaneous runway shows in Milan and Shanghai

Prada’s Spring Summer 2022 collection, designed in tandem by co-creative directors Miuccia Prada and Raf Simons, will take place live on 24 September at 3pm local time in Milan and 9pm in Shanghai, simultaneously.

In both locations, it will be possible for the shows’ guest audience to follow live on giant screens the show taking place in the other city, while the two events will be simultaneously streamed on prada.com as a live montage, providing a third way of enjoying the shows.