[pre]Coterie has opened its doors this morning at the Jacob Javits Centre in New York.
Aligning with the needs of the fashion industry, UBM Fashion has designed a new seasonal show, [pre]COTERIE, that brings a focused and purposeful perspective to the ever-evolving fashion retail landscape. Launching June 10-12, 2018 at the Javits Center, New York, UBM Fashion’s [pre]COTERIE will feature premium women’s apparel and accessories in beautifully designed and expertly merchandised neighborhoods covering resort, international women’s wear, designer accessories and fine jewelry, swim and active.
The debut marketplace marks UBM Fashion’s response to the dynamic buying seasons, and it represents an opportunity for American designers to present pre-collections with exposure to a strong contingent of international and domestic retailers. This will mark a key and growing buying period for the New York market place.
This season Victor Glemaud, Becca McCharen-Tran’s Chromat, Yeohlee, and Frederick Anderson will showcase their Resort 2019 collections, bringing visionary designers to the trade show for the first time.
[Pre]Coterie also includes a fresh and global perspective on women’s contemporary fashion with a collection of high-end brands from Latin America, including Brazilian brands Charmosa, SKAZI, Adriana Degreas and more. In addition, iconic Cartagena shopping boutique, St. DOM, has curated a selection of luxury Colombian swim and resort brands, including Oropedola, Baletti, Renata Lozano, Moda Zeta, and Lobo Rosa.
“Leaning on over 30 years as the leading US women’s wear event, COTERIE understands the importance of launching a pre-collection platform (also known as Resort, Spring 1 or Holiday) as there has been an increasing demand for delivery at the elevated portion of the market,” said UBM Fashion Director and Vice-President, Danielle Licata. “[pre]COTERIE was conceived to bring together the top global brands and retailers in an intimate and experiential setting.”
Thus far, the event is well perceived as a new concept that targets the global fashion elite. WeAr is present and gives here some inspirations of this new concept which is more of an experience than just another show.