Première Vision has announced the launch of a new event in China in November 2020, a side-by-side show in the heart of Fashion Source, one of the leading textile and fashion trade shows in Asia, which takes place twice a year in Shenzhen.
This new event will bring together a creative range of materials – yarns, fabrics, accessories, leathers, textile designs – from a broad selection of Asian and European producers.
The event will enable the group to establish a position in China in this market that – looking beyond the current health situation – is expected to become the world’s largest in terms of clothing and luxury goods as of 2025. Première Vision’s intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.
Première Vision has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its specific characteristics. It is now partnering with Fashion Source, which since 2018 has been a subsidiary of the GL events group, to introduce a high-quality and complementary offer, along with its unique know- how regarding fashion forecasts and information.
The next edition will take place from 27th-29th November 2020 as well as May 2021.