Premium Group, which organises the international fashion trade shows Premium, Seek and Bright as well as the conference #Fashiontech, has after its acquisition of Bright now also acquired Show&Order, making another step towards taking over the Berlin trade show market as well as consolidating its position as a market-leading organiser of trade show platforms.
Founder of Show&Order, Verena malta, remains the show's face and it will also keep its location in the iconic 'Kraftwerk' venue in Berlin's Köpenicker Straße, ideally placed between Premium, Seek and Bright.
Verena Malta explains, that she actively approached the Premium Group in order to use synergies between both platforms and offering retailers a robust and improved trade show platform. The platform, currently showing womenswear fashion in the higher premium segment, will in the future also show women's footwear.
Anita Tillmann, Managing Partner Premium Group says: "By bringing together expertise and knowledge, as well as with the help of our international network, we want to continue to strengthen the market and give retailers what is currently lacking in the market – a curated platform that translates global trends into feminine looks. (…) In times when selfie culture and social media are prevalent, it is becoming ever more important to offer to end consumers something new and exclusive to address the demand for individuality."