The First edition of PROJECT TOKYO was held at the Tokyo International Forum from the 26th-27th of March. There were 270 leading designers and advanced contemporary brands that participated from around the world, including multiple brands from the US, France, and Italy. 62 of those brands exposed their collection in Japan for the first time.
“We made sure to bringing buyers from all regions of Japan, not just the big department stores and boutiques based in Tokyo” states Hayato Ishihara, Director of the event. “We also brought buyers from Europe, US with focus on East Asia, multiple stores from China, Korea and Taiwan as we position PROJECT TOKYO as a gateway to the Asian market”.
Japanese and international buyers also took part in “Matchmaking”, which is a unique feature of this event. The organizers arranged over 660 onsite matchmaking appointments prior to the show, many of them leading to orders.
Dominika Budny, designer of Amsterdam based brand “Wardrobe” commented as follows: “As a completely new fashion label to Japan, we were embraced by the organizers who helped with all the useful and necessary information about the market and the business etiquette. That proved priceless. PROJECT TOKYO also offers a unique matchmaking concept, which can be very useful to start building valuable business relationships. All in all, we are happy with our participation and are looking forward to continue our business journey in Japan.”