PROJECT TOKYO, previously MAGIC Japan, will take place on March 27-28, 2019 at Tokyo International Forum. The Tokyo International Forum is highly regarded for its architecture and sits between Marunouchi, Tokyo’s central business area and the Ginza shopping and entertainment district.
Unlike MAGIC Japan, which encompassed a broad mix of categories from men’s, women’s, children’s, footwear, accessories and sourcing, PROJECT TOKYO will serve as a highly curated event focusing on men’s and women’s advanced contemporary, denim and accessories, including Japanese, European and American brands.
“We have continued to generate momentum from the Asian market through MAGIC Japan and look forward to delivering a more focused, curated event that our customers have been asking for and that best serves the industry,” states Christopher Griffin, President, International Business Development for UBM Fashion.
Additionally, PROJECT New York, which takes place at the Jacob Javits Center in midtown Manhattan and serves as the leading men’s fashion trade event in the U.S. will host and introduce 5 Japanese menswear designers to the U.S. market. PROJECT Las Vegas which houses both men’s and women’s contemporary brands will also host 5 womenswear designers during MAGIC which is held at Mandalay Bay Convention Center in Las Vegas, Nevada.