Reformation is expanding is wholesale network by selling on Net-a-Porter effective right now. Previously, Reformation’s product range was only available through Nordstrom, its own e-commerce site and its 13 physical store locations.
Net-a-Porter now carries 11 styles from Reformation, including dresses, tops, skirts and a pair of trousers.
WWD reported: Asked what attracted Net-a-porter to the Reformation brand, Elizabeth von der Goltz, global buying director at Net-a-porter, added, “After a successful capsule launch in 2016, we could clearly see the appetite our customer has for Reformation. The brand have gained a strong following as their business model really allows them to adapt to the evolving tastes of their customers which we see working within our buy-now-wear-now strategy.